{"id":12672,"date":"2021-06-22T12:57:38","date_gmt":"2021-06-22T17:57:38","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=12672"},"modified":"2021-06-22T12:57:38","modified_gmt":"2021-06-22T17:57:38","slug":"local-seo-gets-added-seo-periodic-table","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/local-seo-gets-added-seo-periodic-table\/","title":{"rendered":"Local SEO Gets Its Just Due on the SEO Periodic Table"},"content":{"rendered":"<p>For those of you that follow local search closely, you know <a href=\"https:\/\/beta.advicelocal.com\/blog\/blog\/google-my-business-website-works-together\/\">how important Google Business Profile (formerly Google My Business) optimization<\/a> is for helping local businesses place in Google Maps and the Local Pack. For those of you that don\u2019t follow it closely, hopefully you look to partners like us to guide you down the right path. (We love helping with this btw) \u2026 which brings us to today\u2019s topic.<\/p>\n<div class=\"cb-advice\"><a href=\"https:\/\/www.advicelocal.com\/products\/locator-pages\/?utm_source=Blog_Banner&#038;utm_medium=Blog_Content_Banner&#038;utm_campaign=Blog_Banner&#038;utm_content=locator_pages_learn_more_now\"><img loading=\"lazy\" width=\"700\" height=\"250\" src=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/04\/locatiion-landing-pages.png\" class=\"acb-banner-image\" alt=\"Location Landing Pages\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/04\/locatiion-landing-pages.png 700w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/04\/locatiion-landing-pages-300x107.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/div>\n<h2>Local SEO Has Been Added to the SEO Periodic Table<\/h2>\n<p>Last week Search Engine Land released their updated <a href=\"https:\/\/searchengineland.com\/the-2021-seo-periodic-table-is-here-to-help-you-achieve-more-visibility-thursdays-daily-brief-349685\" target=\"_blank\" rel=\"noopener\">SEO Periodic Table<\/a>. We were happy to see they gave Local the attention it deserves by including it under the new section, Niches.<\/p>\n<p>According to their SEO Periodic Table, the elements that fall under Local have some pretty high weights assigned to them. Here are the weights and explanations for the elements that fall under this section of the table.<\/p>\n<ul>\n<li>Google Business Profile +5 \u2013 A Google Business Profile listing is required to get found on the local map.<\/li>\n<li>Locations +5 \u2013 The searcher\u2019s location plays into the results that show up on a local search.<\/li>\n<li>Citations +3 \u2013 Citations show search engines you\u2019re a real business.<\/li>\n<li>NAP +3 \u2013 Name, address and phone number must be consistent across all digital citations.<\/li>\n<li>Reviews +3 \u2013 There is a direct correlation between the number and quality of reviews and local SEO rankings.<\/li>\n<\/ul>\n<p>Just as reported in the <a href=\"https:\/\/beta.advicelocal.com\/blog\/blog\/2020-local-search-ranking-factors-important-in-2021\/\">Local Ranking Factors Study<\/a>, they make it clear these signals are important for all local businesses to consider.<\/p>\n<h3>Reputation and Content Elements Impact Visibility<\/h3>\n<p>Within the <em>Reputation<\/em> element group, we\u2019d like to highlight how the table addresses <a href=\"https:\/\/beta.advicelocal.com\/blog\/advice-local-resources\/applying-eat-google-my-business-listing\/\">EAT (expertise, authoritativeness and trustworthiness)<\/a>. While all these elements in the SEO Periodic Table are important, we wanted to highlight these specific ones today since they can impact client visibility in search in many ways.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Local+%23SEO+Gets+Its+Just+Due+on+the+SEO+Periodic+Table+by+%40BernieColeman&#038;url=https:\/\/www.advicelocal.com\/blog\/local-seo-gets-added-seo-periodic-table\/' target='_blank'>Local #SEO Gets Its Just Due on the SEO Periodic Table by @BernieColeman<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Local+%23SEO+Gets+Its+Just+Due+on+the+SEO+Periodic+Table+by+%40BernieColeman&#038;url=https:\/\/www.advicelocal.com\/blog\/local-seo-gets-added-seo-periodic-table\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<h2>Are You Managing Your Client\u2019s Visibility?<\/h2>\n<p>If you\u2019re not paying close attention to your clients\u2019 Google Business Profile listings, citations, NAP &amp; reviews, you\u2019re essentially leaving their online visibility to chance. At Advice Local, we make it simple for local marketers to help the businesses they represent stand out online with our all-in-one listing management solution. <a href=\"https:\/\/beta.advicelocal.com\/blog\/schedule-a-demo\/\">Request a demo<\/a> online or call <a href=\"tel:(214) 310-1356\">(214) 310-1356<\/a> to learn how.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For those of you that follow local search closely, you know how important Google Business Profile (formerly Google My Business) [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12673,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-12672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Local SEO Gets Its Just Due on the SEO Periodic Table | Advice Local<\/title>\n<meta name=\"description\" content=\"Explore Local SEO, the elements that make it up \u2013 and its place on the SEO Periodic Table. 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