{"id":12721,"date":"2015-04-07T04:00:08","date_gmt":"2015-04-07T09:00:08","guid":{"rendered":"http:\/\/www.adviceinteractivegroup.com\/?p=10630"},"modified":"2015-04-07T04:00:08","modified_gmt":"2015-04-07T09:00:08","slug":"content-curation-and-content-marketing","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/content-curation-and-content-marketing\/","title":{"rendered":"Content Curation Part 1: The Secret Sauce of Content Marketing"},"content":{"rendered":"

\"ContentIn my work with small and medium-sized enterprises (SMEs) I often hear executives say that they don\u2019t have time to do content<\/a> marketing. They\u2019re already fully occupied with running their businesses and believe, not without cause, that content marketing just takes too much time. That\u2019s one big reason they hire my company to manage this part of marketing for them.<\/p>\n

For some business owners and managers, however, there are good reasons to take the time to work on content marketing yourself. Say, for instance, that you want to experiment with it so that you learn more about your customers\u2019 needs and wants. Or you want to understand more about the content marketing processes so you can make smarter choices about what to outsource and who to hire. Or maybe you\u2019re running a startup and just don\u2019t have the budget to outsource your content marketing right now. Whatever the reason, there\u2019s one way to get a big boost to your content marketing efforts, and that\u2019s by doing content curation.<\/p>\n

What Is Content Curation for Content Marketing?<\/strong><\/h2>\n

Content curation is the process of collecting, evaluating and commenting on great content that is produced by other people. Don\u2019t make the mistake of thinking its plagiarism. Plagiarism is taking someone else\u2019s work and presenting it as your own. Curation, much like in a museum, is having an eye for excellent work; organizing and interpreting it, giving credit to the creator(s), and presenting it to an audience you believe will appreciate it. Consider these facts:<\/p>\n