{"id":13543,"date":"2016-11-22T08:00:11","date_gmt":"2016-11-22T14:00:11","guid":{"rendered":"http:\/\/www.adviceinteractivegroup.com\/?p=13543"},"modified":"2016-11-22T08:00:11","modified_gmt":"2016-11-22T14:00:11","slug":"content-marketing-convert-leads","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/content-marketing-convert-leads\/","title":{"rendered":"How to Use Eco Friendly Marketing to Convert Leads into Customers"},"content":{"rendered":"<p>Would you like to boost the amount of leads generated by your website? Do you want a large amount of targeted traffic arriving on your landing page each day? Would you like your website to hit the top results in the major search engines for your main keywords? At <a href=\"https:\/\/www.yourveganmarketer.com\/\">yourveganmarketer<\/a> you will find tons of ideas to boost your business.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-13550\" src=\"\/images\/Content-Marketing-2.jpg\" width=\"500\" height=\"500\" \/><\/p>\n<p>Although the primary purpose of content marketing is not to sell products or services, it can certainly boost conversions and drive sales if done well. Businesses should create content that targets consumers at every stage of the sales funnel, including those who are almost ready to make a purchase.<\/p>\n<p>A <a href=\"\/blog\/local-content-marketing-plan\/\" target=\"_blank\" rel=\"noopener noreferrer\">strategic approach to content marketing<\/a> can help businesses build credibility, attract the right leads, and turn leads into new customers.<\/p>\n<h2>Content Marketing Tips to Drive Conversions<\/h2>\n<h3>Provide Real Value<\/h3>\n<p>Content marketing\u2019s main goal is to educate, inform, and entertain consumers, but it can play an important role at each step of the customer\u2019s journey. By <a href=\"\/blog\/create-a-spectacular-blog-while-using-your-business-as-the-engine-for-ideas\/\">creating content<\/a> that educates consumers without overtly selling something, a business can establish itself as a knowledgeable resource and earn the reader\u2019s trust.<\/p>\n<p>Businesses looking to increase conversion should consider what consumers want to know before committing to a purchase, and then produce interesting content that provides that information.<\/p>\n<h3>Share Compelling Case Studies<\/h3>\n<p>Case studies allow businesses to demonstrate how their product or service solves a common customer pain point \u2013 without being overly self-promotional. This type of content can be particularly effective for B2B businesses or company\u2019s offering complicated or high-cost services.<\/p>\n<p>The more high-risk a purchase appears to consumers, the more time they\u2019ll spend researching before taking the plunge. Well-crafted case studies include statistics and real-life examples that reassure potential customers that they\u2019re making a smart decision.<\/p>\n<h3>Optimize for the Right Audience<\/h3>\n<p>Another consideration when\u00a0<a href=\"\/blog\/content-and-quality-digital-web\/\">creating high-quality content<\/a> that converts is\u00a0which keywords best target consumers nearing the end of the buying cycle. For instance, the term \u201cMcKinney plumber\u201d will attract more suitable leads than \u201cMcKinney plumbing\u201d \u2013 because a search for the former suggests an immediate need to hire a professional, while the latter suggests a casual search for information.<\/p>\n<p>Remember that consumer who is just beginning to research the industry is looking for different content than a potential customer who is planning to hire someone today.<strong>\u00a0<\/strong><\/p>\n<h3>Include Clear Calls to Action<\/h3>\n<p>No matter how well written or persuasive a piece of content is, it won\u2019t convince anyone to make a purchase, register for a service, or request a free demo if there isn\u2019t an easy way for them to do so. Businesses should include firm calls to action at the end of each blog post to encourage consumers to take the next step and become their newest customers. Choose language that suggests a sense of urgency and use a different font size, color, or style to ensure the call to action stands out from the rest of the text.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Would you like to boost the amount of leads generated by your website? Do you want a large amount of [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-13543","post","type-post","status-publish","format-standard","hentry","category-content-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Content Marketing to Convert Leads Into Customers | Advice Local<\/title>\n<meta name=\"description\" content=\"A strategic approach to content marketing can help businesses build credibility and turn consumers into new customers. 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