Click To Tweet<\/a><\/p>\n Because information and listings on the internet often change, audits should take place regularly, usually every few months. There are lots of great tools to accomplish this. Here are a few SEO tools my team recommends<\/a>.<\/p>\n Each page on the\u00a0website should have unique, descriptive titles that will attract local customers and feed search engines the information they need\u00a0to know about the\u00a0website. Not sure what a title tag is? It’s\u00a0the H1, H2, and H3s that you identify within the pages and posts through the\u00a0website.<\/p>\n Each URL on the website should be unique and well-formatted. If they aren't, change them to a more descriptive, user-friendly format. Don\u2019t forget to create\u00a0301 redirects for any links you change. Not sure what a URL is? The URL for this post is\u00a0https:\/\/www.advicelocal.com\/blog\/10-local-seo-audit-tips\/.<\/p>\n There are many different types of links and this alone could be it\u2019s own audit. (As a matter of fact, here is an article I wrote about how to do a website link audit<\/a>.)<\/em> The basics are\u00a0to confirm that pages link internally to one another and externally to authoritative websites. \u00a0Don\u2019t overdo it with links, and make sure the content you are linking to is relevant to the topic of the page. If not, this could be seen as spammy and\u00a0search engines won\u2019t rank your pages as high. You\u2019ll also want to incorporate a\u00a0link strategy for getting backlinks from other authoritative domains. The most important thing to remember with links is\u00a0this: the objective is to keep visitors on the website longer and take them on a journey throughout to multiple pages.<\/p>\n Make sure search engines are indexing the website regularly, so any new pages and posts published will appear in search results. This is something that is completed through Google and Bing Webmaster tools. You\u2019ll also want to regularly log in to these two tools and clean up any errors, such as pages that are giving\u00a0404 errors.<\/p>\n Yes, social media can impact search engine rankings<\/a>. If the business has an engaged audience on social media, not only will they have authoritative\u00a0links going back to their website but also a positive reputation, which is something Google takes into\u00a0account when determining placement in search results. Ensure that the information on the social media profiles is\u00a0accurate and includes location-specific information, like local phone numbers and mailing addresses.<\/p>\n I can\u2019t say this enough. Getting found by consumers is not getting any easier and the competition is stiff. Check up on the competition regularly<\/a> to see what they\u2019re doing online and how it is performing. The campaigns that seem to be working for them you should study closely and\u00a0see how you can implement an improved version. Be sure to pay attention to the things that are failing, and save time by learning from\u00a0their mistakes!<\/p>\n It\u2019s simple, mobile is here to stay. Google will continue to increase the importance of\u00a0mobilization as a ranking factor.\u00a0Businesses that are not embracing mobile most likely are not being found by consumers searching from their smartphones and tablets. And if the consumer does find the website and it\u2019s not mobile optimized\u00a0they usually\u00a0exit immediately. Don\u2019t make the mistake of thinking you have audited the mobile experience for a website\u00a0and that you\u2019ll never need to do it again. Every time a page is changed on a website, a menu navigation is modified or a new feature is added, the mobile experience changes. Be sure to include mobile-friendliness as part of a regular\u00a0local SEO audit.<\/p>\n It\u2019s important to include a metric study<\/a> in the\u00a0audit. This is to identify where site traffic is coming from, how long visitors stay on the\u00a0website, and which pages visitors are on when they exit. Study this and you\u2019ll find out exactly how the\u00a0business\u00a0is performing on social media, in search engines, and\u00a0with conversions. Once you find out what is working and what isn\u2019t, you can either repeat the process or change it.<\/p>\n In addition to performing the audit you\u2019ll need to be able to make the necessary changes to the website to improve it. If you have the technical ability to do both, that is great. But if you don\u2019t that’s OK. Get the help you need and spend your time focusing on the things you enjoy doing most, and that make you the most money.<\/p>\n There is much more to a local SEO audit than just studying the\u00a0website. Making sure all mentions of the business online are accurate and 100% consistent is another component that is equally important, and\u00a0in some cases even more so. Generate a free online visibility report<\/a> right now. With this report, the audit is a lot easier. The best part is if you decide you don’t want to perform the cleanup yourself,\u00a0we\u2019ll do\u00a0it for you!<\/p>\n So what do you think? Are you ready to start your local SEO audit?<\/strong><\/p>\n10 Local SEO Audit Tips to Get You Started<\/h2>\n
1. SEO is Not a One-Time Event<\/h3>\n
2.\u00a0Make Sure the Title Tags Are Optimized<\/h3>\n
3. Clean Up\u00a0URLs<\/h3>\n
4. Yes, You Need\u00a0Links<\/h3>\n
5.\u00a0Let Search Engines Know About the Website<\/h3>\n
6. Update\u00a0Social Media Profiles<\/h3>\n
7.\u00a0Study Your Competition<\/h3>\n
\u00a08. Mobile Isn\u2019t Going Away<\/h3>\n
9. The Results Are in the Numbers<\/h3>\n
10.\u00a0Go Pro<\/strong><\/h3>\n
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