{"id":14713,"date":"2013-06-11T15:36:54","date_gmt":"2013-06-11T20:36:54","guid":{"rendered":"http:\/\/www.adviceinteractivegroup.com\/?p=5763"},"modified":"2013-06-11T15:36:54","modified_gmt":"2013-06-11T20:36:54","slug":"matt-cutts-throws-a-bone-to-seos-struggling-with-penguin-2-0","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/matt-cutts-throws-a-bone-to-seos-struggling-with-penguin-2-0\/","title":{"rendered":"Matt Cutts Throws a Bone to SEOs Struggling with Penguin 2.0"},"content":{"rendered":"
\"disavowlinks\"<\/a>
Courtesy of memegenerator.net<\/figcaption><\/figure>\n

Google\u2019s Penguin 2.0 went live on 22 May to the surprise, and dismay, of SEOs and webmasters around the globe. Conversations and interviews with Matt Cutts, Google\u2019s search spam guru, in early May lead many to believe the launch was still \u201cweeks away,\u201d but Penguin 2.0 was launched just a few days later and its impact has already been felt by a number of websites.<\/p>\n

One of the major targets of Penguin 2.0 was links and link building practices. Google has long detested poor link building practices, whether that consisted of existing links to dead pages or purchased links from link providers that often consisted of little more than \u201cspammy\u201d content.<\/p>\n

With the launch of Penguin 2.0, these link building practices were targeted for punishment and a number of otherwise clean websites began to suffer because of poor link practices. Among the most common problems these otherwise upstanding websites suffered from were links to websites that were no longer active, as well as links that directed users to malicious content.<\/p>\n

Cutts highlighted in interviews and blog posts prior to Penguin 2.0\u2019s launch, as well as during blog posts as Penguin went live, that webmasters could clean up their links and avoid punishment with the help of Google\u2019s link Disavow Tool. Using the tool, SEOs and webmasters can report links which cannot be removed manually to Google and sever connections that way.<\/p>\n

However, it appears that numerous users have been struggling to use the Disavow Tool appropriately and are still being punished by Penguin 2.0. As a result, Cutts posted a video to the Google blog on 11 June offering up some of the most common mistakes they are seeing from SEOs and webmasters when using the Disavow Tool. In doing so, Cutts is not only throwing a bone to users but also attempting to achieve another Google goal; better communication with webmasters and internet marketing companies<\/a>.<\/p>\n

Common Mistakes<\/strong><\/p>\n

In the blog video, available here<\/a>, Cutts highlights six of the most common mistakes that Google has noticed in the early days of Penguin 2.0 when webmasters report links through the Disavow Tool. The following are some of the common mistakes Google has noticed to date:<\/p>\n