{"id":14717,"date":"2013-05-21T13:38:09","date_gmt":"2013-05-21T18:38:09","guid":{"rendered":"http:\/\/www.adviceinteractivegroup.com\/?p=5477"},"modified":"2013-05-21T13:38:09","modified_gmt":"2013-05-21T18:38:09","slug":"social-media-fails-every-company-should-learn-from","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/social-media-fails-every-company-should-learn-from\/","title":{"rendered":"Social Media #Fails Every Company Should Learn From"},"content":{"rendered":"<p>It just takes one post or tweet to tarnish your business reputation. One mistake by an otherwise savvy employee or company can be labeled a social media fail, a dishonor so damaging that it\u2019s not only fodder for the front page and late-night talk shows, but it&#8217;s a brand buster, too. Learn from these recent online offenders to help keep your company\u2019s character in good standing.<\/p>\n<h2>Don&#8217;t Censor Customer Feedback<\/h2>\n<p>In 2012, Volkswagen wished their Facebook users a Happy New Year and asked, \u201c\u2026what would you like to see us do more of this year?\u201d So Greenpeace, citing Volkswagen\u2019s anti-climate policies, encouraged its Facebook supporters to reply to the car maker\u2019s query. And comment they did, largely opposing Volkswagen\u2019s lobbying efforts against the environment. Not only did Volkswagen ignore the negative posts, but they also began deleting them. The censorship so angered the Greenpeace community that it became an international story AND is still going strong.<\/p>\n<p style=\"text-align: center;\"><a href=\"\/images\/volkswagon-tweet.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-5481\" src=\"\/images\/volkswagon-tweet.jpg\" alt=\"volkswagon-tweet\" width=\"484\" height=\"371\" \/><\/a><\/p>\n<p>Want more information? You can watch Volkswagen\u2019s social media #fail in living color right here: <a href=\"http:\/\/youtu.be\/lQJYmIZiqho\" target=\"_blank\" rel=\"noopener\">http:\/\/youtu.be\/lQJYmIZiqho<\/a><\/p>\n<p><strong>Want more social media fails? Read the rest of this article at Search Engine Journal.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It just takes one post or tweet to tarnish your business reputation. One mistake by an otherwise savvy employee or [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-14717","post","type-post","status-publish","format-standard","hentry","category-realtime"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media #Fails Every Company Should Learn From | Advice Local<\/title>\n<meta name=\"description\" content=\"It just takes one post or tweet to tarnish your business reputation. Avoid a social media fail. Call Advice Interactive Group (214) 310-1356.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.advicelocal.com\/blog\/social-media-fails-every-company-should-learn-from\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media #Fails Every Company Should Learn From | Advice Local\" \/>\n<meta property=\"og:description\" content=\"It just takes one post or tweet to tarnish your business reputation. Avoid a social media fail. Call Advice Interactive Group (214) 310-1356.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.advicelocal.com\/blog\/social-media-fails-every-company-should-learn-from\/\" \/>\n<meta property=\"og:site_name\" content=\"Advice Local\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/advicelocallistings\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-21T18:38:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2018\/02\/Advice-Local-Partners-FB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bernadette Coleman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Social Media #Fails Every Company Should Learn From | Advice Local\" \/>\n<meta name=\"twitter:description\" content=\"It just takes one post or tweet to tarnish your business reputation. 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