{"id":14749,"date":"2013-09-24T08:00:53","date_gmt":"2013-09-24T08:00:53","guid":{"rendered":"http:\/\/www.adviceinteractivegroup.com\/?p=8572"},"modified":"2013-09-24T08:00:53","modified_gmt":"2013-09-24T08:00:53","slug":"does-your-client-need-mobile-responsive-design","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/does-your-client-need-mobile-responsive-design\/","title":{"rendered":"Does Your Client Need Mobile Responsive Design?"},"content":{"rendered":"<p>The quick answer is <em>absolutely<\/em>!<\/p>\n<p>The need for responsive website design is a tricky concept for many business owners to grasp.\u00a0 People are conditioned to be skeptical and say \u201cno\u201d when they think they are being sold.\u00a0 Your job as an SEO sales professional is to break down the wall of disbelief, find out what marketing <a href=\"\/blog\/what-does-your-client-really-need\/\">advice<\/a> your client needs, and start the education process.<\/p>\n<h2>Improving Your Sales Pitch with Google Insights<\/h2>\n<p>Visuals go a long way when telling a story to a client, so I\u2019m going to tell this story with a <a href=\"https:\/\/www.thinkwithgoogle.com\/\" target=\"_blank\" rel=\"noopener\">custom infographic<\/a> from Google Think Insights\u2019 new Databoard.\u00a0 You can create custom infographics through their Databoard by combing through their provided studies which currently include:<\/p>\n<ul>\n<li>Mobile Search Moments<\/li>\n<li>The New Multi-Screen World<\/li>\n<li>Mobile In-Store Research<\/li>\n<li>YouTube Insights: July 2013<\/li>\n<li>Our Mobile Planet<\/li>\n<li>Non-Profit Path to Donation<\/li>\n<\/ul>\n<h2>Introducing Mrs. Client<\/h2>\n<p><b>Now we\u2019re on to the brief presentation of this infographic.\u00a0<\/b><b>The highly articulate Mrs. Client is going to play the part of devil&#8217;s advocate in my hypothetical client interaction.<\/b><\/p>\n<p><strong>Mrs. Client:\u00a0<\/strong> \u201cI know mobile search is important, but I\u2019m not really sure it applies to my business.\u00a0 I obviously need to be where my customers are looking, but I can\u2019t afford to be everywhere.\u00a0 How do I know where to draw the line?\u201d<\/p>\n<p><strong>You:\u00a0<\/strong> \u201cIt\u2019s no secret that people are always glued to a screen of some sort.\u00a0 You wake up, check your phone, go to work, hop online, go home, sit on the couch, watch TV, browse on your tablet, check your phone and go to bed.\u00a0 Did you know that <strong>90% of all media interaction are screen based<\/strong>?\u00a0 It goes to show, when people need information they plug into their favorite devices\u2026.\u201d<\/p>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-8576 aligncenter\" src=\"\/images\/Google-Insights-Infographic-1.png\" alt=\"Google Insights Infographic\" width=\"624\" height=\"640\" \/><\/p>\n<p><strong>You (continued):<\/strong> \u201c\u2026 and when we plug into those devices, we take our time.\u00a0 Per interaction, we spend almost as much time on computers as we do sitting in front of the TV.\u201d<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\" wp-image-8579 aligncenter\" src=\"\/images\/Google-Insights-Infographic-2.png\" alt=\"Google Insights Infographic 2\" width=\"623\" height=\"655\" \/><\/p>\n<p><strong>Mrs. Client:<\/strong> \u201cSo TVs, computers, tablets, and cell phones are important\u2026. Tell me something I don\u2019t know.\u00a0 How do I decide where to target first?\u201d<\/p>\n<p style=\"text-align: left;\"><strong>You:<\/strong> \u201cI think it makes the most sense to target where you <span style=\"text-decoration: underline;\">know<\/span> people are looking.\u00a0 38% of all our media interactions take place on a smartphone.\u00a0 We have it with us at all times, and we can get instant information when we need it.\u00a0 When someone pulls up your website online, first impressions are everything.\u00a0 Without a mobile responsive design, your text is small, your links are hard to click on, and your site is difficult to navigate.\u201d<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\" wp-image-8583 aligncenter\" src=\"\/images\/Google-Insights-Custom-Infographic-4.png\" alt=\"Google Insights Custom Infographic 4\" width=\"616\" height=\"660\" \/><\/p>\n<h3><\/h3>\n<h3>Pro Tip: Use quotes to support your point!<\/h3>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-8584 aligncenter\" src=\"\/images\/Google-Insights-Infographic-5.png\" alt=\"Google Insights Infographic 5\" width=\"614\" height=\"408\" \/><\/p>\n<p><strong>You:<\/strong> \u201cPeople use their smartphones for social networking, browsing the Internet, managing their finances, and shopping online.\u00a0 Being as it is the most common starting point for so many online activities, doesn\u2019t it make sense to target where the customer journey begins?\u201d<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-8585 aligncenter\" src=\"\/images\/Google-Insights-Infographic-6.png\" alt=\"Google Insights Infographic 6\" width=\"623\" height=\"772\" \/><\/p>\n<p><strong>You:<\/strong> \u201cSmartphones tie our online experience together. We depend on them and use them all day. A mobile responsive site translates from the smartphone to the tablet to the computer and ensures that your customer gets the best user experience possible when they enter your site. You only get one chance to make the first impression, and customers will make judgments on your business based on your appearance. A mobile responsive site will give you the best chance to win over your audience.&#8221;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-8586 aligncenter\" src=\"\/images\/Google-Insights-Custom-Infographic-7.png\" alt=\"Google Insights Custom Infographic 7\" width=\"626\" height=\"454\" \/><\/p>\n<p>Below, you will find a link to the custom infographic I created to help illustrate the value of <a href=\"\/web-design\/\">mobile responsive sites<\/a>.\u00a0 I\u2019ve added a few points to my infographic, which are not included in this blog to further support the case for investing in a responsive mobile site.\u00a0 In the first 5 seconds of a website visit, the user makes a judgment on the business.\u00a0 A poor user experience will drastically lower the conversion rate of the site moving your client further and further away from their goals.\u00a0 All the keyword rankings and site traffic in the world mean nothing unless that traffic converts into business.<\/p>\n<p>Check out <a title=\"Custom Infographic\" href=\"https:\/\/www.thinkwithgoogle.com\/#lang=en-us&amp;infographic=6dfb4d0aea5c6831f4b8a4b90042da72a0b8da70&amp;success=true\" target=\"_blank\" rel=\"noopener\">my infographic<\/a>, build your own and reply in the comments below with your work!\u00a0 The best infographic wins a coffee nod of approval and an Advice Interactive Group bottle opener!!\u00a0 Cheers!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The quick answer is absolutely! The need for responsive website design is a tricky concept for many business owners to [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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