{"id":14775,"date":"2014-02-26T13:36:13","date_gmt":"2014-02-26T13:36:13","guid":{"rendered":"http:\/\/www.adviceinteractivegroup.com\/?p=9150"},"modified":"2014-02-26T13:36:13","modified_gmt":"2014-02-26T13:36:13","slug":"create-a-spectacular-blog-while-using-your-business-as-the-engine-for-ideas","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/create-a-spectacular-blog-while-using-your-business-as-the-engine-for-ideas\/","title":{"rendered":"Create A Spectacular Blog While Using Your Business As The Engine For Ideas"},"content":{"rendered":"

\"Computer<\/p>\n

We inhabit a world where words like \u201ccontent marketing,\u201d \u201ccontent strategy,\u201d \u201cSEO<\/a>\u201d and \u201cPPC\u201d are thrown around like the backyard game of toss from your youth. If you never hear any of those words again, you\u2019d be fine. After all, that\u2019s why you hired an SEO firm\u2014they can spend all day chasing Google\u2019s tail for you. You have a business to run and serious decisions to take. Check out Mortgage Right today<\/a> as it might be a good option for you to develop your business.<\/p>\n

Thing is, you and your staff do manage your company\u2019s blog, a job that seems to grow more daunting by the day.<\/p>\n

Ideas are<\/em> tough to come by. There\u2019s hardly any time to write, even if you do have an idea. And to make matters worse, no one on your staff would consider themselves a writer, especially not you.<\/p>\n

Don\u2019t beat yourself up. It\u2019s not your fault.<\/p>\n

No one is born a writer. It takes times, lots of effort and even more time to become skilled at the craft. But be ye not deceived: The path to creating a successful blog has already been paved, and it has nothing to do with being a great writer.<\/p>\n

An amazing, resourceful company blog is about ideas\u2026ideas that connect what you do and who you are to those you desire to serve. Lucky for you, the successful business you currently run is an idea-generating machine.<\/p>\n

Here\u2019s how to mine the resource to connect with clients, loop in prospects and grow your business.<\/p>\n

\u00a01. <\/b>Answer a question. <\/b>You get questions every day, whether it\u2019s in person, by phone, email or through texts. Select a handful of the most common questions received, then begin creating individual posts around them. The answers don\u2019t have to be long\u2014just 250 to 300 words. They need only to be accurate and reflective of the tone you should take when looking to attract new business. As a bonus, you could \u201cset aside\u201d one day of the week to answer a question on the blog, such as \u201cTuesday\u2019s With Paul\u201d or \u201cAnswers By Ed.\u201d Make it fun and informative, and people will notice.
\n\u00a0<\/b>
\n2. <\/b>Take a picture. <\/b>Visuals are far more impactful than text. Make this fact work for you by creating blogs around interesting or significant images, which could then be shared on social media<\/a> to draw interest and interaction. Maybe it\u2019s a funny sign on a customer\u2019s car, the quirky inscription on the coffee mug you recently picked up at the local coffee shop or a t-shirt worn by one of your most loyal customers. If you find it interesting, others likely feel the same way. Why not share it in a blog?
\n\u00a0<\/b>
\n3. <\/b>Share a story. <\/b>Everyone loves a great story, and after being in business for years, you have plenty to share. Spend some time thinking about a significant occurrence that made a huge impact in your business or personal life, and then share it as a blog on your site. What does this have to do with business? Very little. But remember, customers become clients only after they have a connection to you and\/or your brand. Your story could be just the connective tissue your business needs to grow. <\/b><\/p>\n

\"Tell<\/p>\n

4. Invite readers into your world. <\/b>Your customers need to know you\u2019re human. They long to see you as more than someone who sends them an invoice each month. Use your blog to highlight your home life, showing readers a behind-the-scenes look at who you are away from the office. Share your morning routine, the traffic you endure to get to the office, even annoyances such as your kids always leaving plates on the table or your spouse always losing his or her keys. (In a separate blog you could give the same treatment to your office life.)<\/p>\n

5<\/strong>. High<\/strong>light a negative-to-positive interaction. <\/b>In business, nothing goes as planned 100 percent of the time. Personalize your brand as one that prospects would enjoy doing business with by bringing to life an instance where the client wasn\u2019t happy with your product or service and how you successfully resolved the situation, creating a win-win for all parties.<\/p>\n

The content marketing world would have you believe a blog is some magical instrument capable of reshaping the arc of your business.<\/p>\n

In reality, your company\u2019s blog is a sharp tool continually wielded to drive value to existing clients while capturing the attention of prospects as an invaluable resource.<\/p>\n

Provided you keep the needs of customers and clients\u2014not the needs of the business itself\u2014as the focus of your blogging efforts, it\u2019s hard to go wrong.<\/p>\n

What do you think? Any ideas immediately jump out at you as excellent fodder for blogs?<\/p>\n","protected":false},"excerpt":{"rendered":"

We inhabit a world where words like \u201ccontent marketing,\u201d \u201ccontent strategy,\u201d \u201cSEO\u201d and \u201cPPC\u201d are thrown around like the backyard […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-14775","post","type-post","status-publish","format-standard","hentry","category-content-marketing"],"yoast_head":"\nCreate a Blog While Using a Business for Ideas | Advice Local<\/title>\n<meta name=\"description\" content=\"A company\u2019s blog should be an asset, forging a connection with prospects and clients alike. 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