{"id":14798,"date":"2014-07-14T09:12:29","date_gmt":"2014-07-14T14:12:29","guid":{"rendered":"http:\/\/www.adviceinteractivegroup.com\/?p=9586"},"modified":"2014-07-14T09:12:29","modified_gmt":"2014-07-14T14:12:29","slug":"write-great-controversial-content-to-debate-or-not-to-debate","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/write-great-controversial-content-to-debate-or-not-to-debate\/","title":{"rendered":"Write Great Controversial Content – to Debate or Not to Debate"},"content":{"rendered":"

Getting people to hate your content is just as important as getting people to like it right? I think so, and I recently learned the value of writing content that caused a debate when I wrote an article titled,\u00a0\u201cShe Wrote an Article About These SEO Tips and You Won\u2019t Believe What Matt Cutts Did Next. Especially After He Saw Tip #5<\/a>,\u201d and quite a few people were upset, but boy did it\u00a0get a lot of attention.<\/p>\n

Why was this good? Because it got people talking. And that\u2019s the point, right? To get people talking?<\/p>\n

I for one love getting into discussions about content I find all over the web. But I make sure to respect the people offering their opinions and engage them in a way that is civil. I find it such a shame when people debate and it turns into an ugly match, where readers\u00a0sink to the level of attacking one another personally.<\/p>\n

That being said, there\u2019s a fine line to walk when writing controversial content to foster engagement. Even though your brand stands for something (and if it doesn’t, why not?), you don\u2019t want to risk taking it too far and alienating your readers. The point isn’t to necessarily provoke people, but to get them to notice the content being discussed. In other words, you want your audience\u00a0to get into a debate about your content, not to produce something that can hurt someone’s\u00a0feelings.<\/p>\n

Does that mean if you create controversial content you run the risk of these types of detrimental comments? Certainly. Does that mean you shouldn’t write them? Absolutely not. What do I mean by that? Well, for one, you want content that will motivate\u00a0people to share their opinions, and one that doesn’t provoke emotions where they\u00a0will get generally upset. Basically, don\u2019t take things too far, but just far enough.<\/p>\n

Oh, fear not! I’ve got other suggestions for you.<\/p>\n

Make a Point<\/h2>\n

It\u2019s a no brainer. If you\u2019re just writing controversial content for the sole purpose of stirring up controversy, people are going to go away. They\u2019ll most likely get so annoyed with you that next time they see your name, they won\u2019t even want to see your content. So make a point, whether it\u2019s offering your point of view (with logical reasons of course) or giving advice. On that note, make sure you back up your arguments with statistics or relevant sources. You\u2019re trying to make a point, so the more authoritative you look, the better your content. You should aim for that every time you publish something\u00a0on the web (or anywhere for that matter).<\/p>\n

Give the reader a takeaway message, and let them debate it out in the comments, social media channels, whatever.<\/p>\n

Pick Relevant Topics<\/h2>\n

Publishing content, whether or not it is controversial, should always be relevant to your industry or niche. That includes your company values and mission. So if you\u2019re in the mobile app business, it doesn’t make sense that you\u2019re talking about controversy over the latest type of GMO produce. Unless, it\u2019s an app or something.<\/p>\n

But you get my point. You want your controversial article to target the right types of people and to get them talking. So out there and get at \u2018em, tiger.<\/p>\n

Use Some Tried and True Templates<\/h2>\n

Yeah, I get it. You want to be original. Using \u201ctemplates\u201d doesn’t mean you\u2019re copying somebody else\u2019s content, rather, you\u2019re using using the bones of techniques that work to elevate your content. It\u2019s not a bad thing, right?<\/p>\n

Here are some ideas to get you started:<\/h2>\n

1)\u00a0\u00a0\u00a0 The Messenger<\/h3>\n

This type of article is one where you\u2019re not necessarily presenting your own opinion, but letting statistics and research do the talking. For example, \u201cNew Research From Conductor Concludes Google Has 85% of Search Traffic, Not 67% as comScore Reports<\/a>\u201d is allowing\u00a0different research papers on conflicting data do all the talking. The author is merely just presenting the information.<\/p>\n

2)\u00a0\u00a0\u00a0 Popularity Wins<\/h3>\n

Angle your content to a popular topic, and it\u2019ll stir up debates time after time. For example, Social Trigger\u2019s \u201cThe \u2018Content is King\u2019 Myth Debunked<\/a>\u201d article is a great example of taking a popular topic and creating debate around the topic. In it, he argues that design is more important when people first visit the website. And Derek Halpern certainly got quite a few people talking.<\/p>\n

Center your content around something really popular, and watch your engagement soar.<\/p>\n

3)\u00a0\u00a0\u00a0 Head to Head<\/h3>\n

Pick two topics, and discuss which one you want to side with and why.<\/p>\n

For example, Kissmetrics\u2019 article \u201c<\/a>Coding vs. Relationship Building: Which is More Important for You to Focus On?\u201d discusses whether or not we need non-technical people in online businesses.<\/p>\n

Be Prepared<\/h2>\n

Be very prepared. You obviously wrote what you wrote to stir up debate, so you need to expect it. That means you\u2019ll get the good and the bad. Some people will expect you to respond to what they have to say. Something to keep in mind is be prepared to come up with a few ways to defend your stance when people are going to fight\u00a0against it. Now if someone is being downright hurtful (e.g. personally attacking you), do not engage with them at all. After all, you are a professional and totally above that. Engage with people who are civil and want a healthy debate. You want to elevate your brand, not to have people remember you as feeding into negativity. You got it?<\/p>\n

OK, go off and create your next controversial post. Let me know how it goes!<\/p>\n","protected":false},"excerpt":{"rendered":"

Getting people to hate your content is just as important as getting people to like it right? I think so, […]<\/p>\n","protected":false},"author":3,"featured_media":17087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-14798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"yoast_head":"\nWrite Great Controversial Content \u2013 To Debate or Not Debate | Advice Local<\/title>\n<meta name=\"description\" content=\"Getting people to hate content is just as important as getting people to like it, right? 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