{"id":14809,"date":"2014-10-15T09:00:20","date_gmt":"2014-10-15T14:00:20","guid":{"rendered":"http:\/\/www.adviceinteractivegroup.com\/?p=9943"},"modified":"2014-10-15T09:00:20","modified_gmt":"2014-10-15T14:00:20","slug":"local-search-part-three-6-steps-to-managing-your-reputation-on-review-sites","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/local-search-part-three-6-steps-to-managing-your-reputation-on-review-sites\/","title":{"rendered":"Local Search, Part Three: 6 Steps To Managing Your Reputation on Review Sites"},"content":{"rendered":"<p>Once you\u2019ve said what you want to say about your business in online listings, you need to turn your attention to what others are saying. Most often these \u2018others\u2019 are customers who review your company\u2019s products and services on sites such as <a href=\"https:\/\/www.yelp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yelp<\/a>, <a href=\"https:\/\/www.homeadvisor.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Home Advisor<\/a>, <a href=\"https:\/\/www.judysbook.com\/\">Judy\u2019s Book<\/a>, <a href=\"https:\/\/www.tripadvisor.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Trip Advisor<\/a> and <a href=\"https:\/\/plus.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google+ Local<\/a>. Some sites \u2014 <a href=\"https:\/\/www.opentable.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Open Table<\/a>, <a href=\"https:\/\/www.zagat.com\/\">Zagat<\/a> and <a href=\"https:\/\/www.zomato.com\/kolkata\" target=\"_blank\" rel=\"noopener noreferrer\">Urban Spoon<\/a>, for instance \u2014 review only a single type of business, in this case, restaurants.<\/p>\n<h2><strong>Free vs. Fee<\/strong><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-9944\" src=\"\/images\/Online-Reviews.jpg\" alt=\"managing online reviews\" width=\"350\" height=\"272\" \/>Some sites are free and others, notably <a href=\"https:\/\/www.angieslist.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Angie\u2019s List<\/a>, charge a fee to join. Usually the fee is assessed on consumers, not on business owners. Even so, businesses that want to be included on Angie\u2019s List and similar fee-based sites must comply with policies not required by free sites. For example, to be eligible for Angie\u2019s List a business must attest that it has recently run criminal background checks on all its employees. These and other criteria will determine whether you claim your listing on a particular consumer review site. The important thing to remember is that whether you claim your listing or not, almost any individual can write comments about your business on almost any consumer review site, so it\u2019s worthwhile to <a title=\"Online Reviews Trusted as Personal Recommendations\" href=\"\/blog\/online-reviews-trusted-as-personal-recommendations\/\">invest some time in monitoring this activity<\/a>. Here\u2019s how:<\/p>\n<h2><strong>6 Steps to Success<\/strong><\/h2>\n<ul>\n<li>Do a generic Google search for the name of your business. Be sure to include the zip code in your search, as this helps Google find your business and not one with a similar name. Depending on how long you\u2019ve been around, the type of products and services you offer and your location, you may find a few, a lot or no mentions of your company.<\/li>\n<\/ul>\n<ul>\n<li>B2C businesses are often reviewed on sites that are heavily consumer oriented, but a B2B business can turn up too. This is particularly true if your B2B company is part of a large creative or technical industry, where your customers are also providing B2B services.<\/li>\n<\/ul>\n<ul>\n<li>Read and assess any existing reviews. If yours is an established business, you will probably find at least a few mentions on the local pages of the big review sites. Understand that few customer reviews are ever completely positive. If the site has a five star system, don\u2019t be surprised or offended if you get three stars. Accept that as a good review and move on. Save your time and energy for responding to reviews that are truly detrimental. Use a tool like <a href=\"https:\/\/beta.advicelocal.com\/blog\/\">Local Site Submit<\/a> to manage all your reviews in one place.<\/li>\n<\/ul>\n<ul>\n<li>Try to identify a specific, factual reason for a poor rating. Opinions are subjective and therefore difficult to refute without sounding petty or defensive. Facts, on the other hand, can be addressed more objectively. For example, a reviewer might say your salesperson was unfriendly when the employee thought she was simply being businesslike. That\u2019s a difference of opinion. If, on the other hand, a reviewer says that your auto repair shop charges more than a competitor down the block, that\u2019s a fact that can be checked, and either verified or disproved. One of the best solutions for a remote workforce is to use <a href=\"https:\/\/www.workpuls.com\/employee-monitoring\">stealth employee monitoring software<\/a>\u00a0as that way you know what they are doing which is obviously a very good thing to know.<\/li>\n<\/ul>\n<ul>\n<li>Respond only to those reviews that offer an opportunity to redress a grievance or correct a factual error. In case they are negative, write a brief, public response to the complaint, correcting the facts or apologizing if necessary. Try to communicate positive action, such as saying, \u201cThank you for your feedback. In the interest of efficiency, perhaps our salesperson was brusque. We have reminded all of our staff that it\u2019s important to take time to show our customers how much they\u2019re appreciated.\u201d The point in responding is not to win back this customer, but to signal to prospects that you care.<\/li>\n<\/ul>\n<ul>\n<li>Generate positive reviews. Some things seem to live forever on the Internet and a bad review is one of them. Rather than trying to get rid of it (which is almost always futile), ask satisfied customers to write positive reviews about your company. Include a line on your business cards and at the end of emails that says, \u201cPlease Review Us On [Yelp or Google or Other]\u201d and include the URL. Give these to customers whom you know are pleased with your products and services. Eventually, the bad review will be buried in a series of good ones.<\/li>\n<\/ul>\n<p>And definitely resist the temptation to write a bunch of good reviews yourself. Such tactics are often transparent, and besides, you run a good company so it\u2019s not necessary.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once you\u2019ve said what you want to say about your business in online listings, you need to turn your attention [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-14809","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Steps to Managing Reputation on Review Sites | Advice Local<\/title>\n<meta name=\"description\" content=\"Once you\u2019ve said what you want to say about a business, it\u2019s time to pay attention to what others are saying. Call (214) 310-1356 for help today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.advicelocal.com\/blog\/local-search-part-three-6-steps-to-managing-your-reputation-on-review-sites\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Steps to Managing Reputation on Review Sites | Advice Local\" \/>\n<meta property=\"og:description\" content=\"Once you\u2019ve said what you want to say about a business, it\u2019s time to pay attention to what others are saying. 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