{"id":14812,"date":"2014-11-11T04:00:34","date_gmt":"2014-11-11T10:00:34","guid":{"rendered":"http:\/\/www.adviceinteractivegroup.com\/?p=9988"},"modified":"2014-11-11T04:00:34","modified_gmt":"2014-11-11T10:00:34","slug":"mobile-marketing-for-local-seo","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/mobile-marketing-for-local-seo\/","title":{"rendered":"Mobile Can Make or Break Your Local Business: Mobile Marketing and Local SEO"},"content":{"rendered":"<p><strong>It is\u00a0essential that you consider mobile in your\u00a0<a title=\"Online Marketing for Local Businesses\" href=\"http:\/\/www.rocksdigital.com\/integrating-social-marketing\/\" target=\"_blank\" rel=\"noopener\">digital marketing strategy<\/a>. Mobile websites and mobile marketing can make or break a local business! <\/strong>This means you have to\u00a0optimize your website for local SEO\u00a0and for\u00a0mobile.<\/p>\n<h2><strong>Consider these\u00a0facts about mobile marketing:<\/strong><\/h2>\n<ul>\n<li>More than 50% of mobile searches have local intent.<\/li>\n<li>Mobile search volume is on its way to surpass desktop search volume.<\/li>\n<li>Consumers spend an average of 15 hours a week on their mobile device.<\/li>\n<li>Many smartphone users use their mobile device within a store to ensure they get the best price.<\/li>\n<li>Consumers compare shops on their smartphone devices.<\/li>\n<\/ul>\n<p>If you\u2019re just starting a business or been around for several years, now is the time to consider mobile marketing. You can\u2019t avoid the facts.<\/p>\n<p>So is it enough to focus on billboards, advertisements, social media and great customer service? According to <a href=\"https:\/\/www.forbes.com\/sites\/kimberlywhitler\/2013\/04\/25\/why-should-marketers-care-about-mobile-marketing\/#2adc5f3b6737\" target=\"_blank\" rel=\"noopener\">Forbes<\/a>,\u00a0mobile marketing is the closest way you can reach consumers. In short, the answer is no.<\/p>\n<h2><strong>Do consumers search for local businesses with smartphone devices?<\/strong><\/h2>\n<p>According to several reports, including one from BIA\/Kelsey, mobile usage is expected to pass desktop usage within the next year or two.<\/p>\n<p>By 2016 it is predicted that mobile local searches will surpass desktop local searches by more than 27 billion queries in a year.<\/p>\n<h2><strong>What\u2019s the mobile usage behavior for consumers?<\/strong><\/h2>\n<p>Okay, so you might be convinced that mobile usage is rising, but what\u2019s the behavior of mobile usage?<\/p>\n<p>Fortunately, <a href=\"http:\/\/ssl.gstatic.com\/think\/docs\/mobile-path-to-purchase-5-key-findings_research-studies.pdf\" target=\"_blank\" rel=\"noopener\">Google Think Insights<\/a> released a useful, visual report on the statistics of mobile users.<\/p>\n<h2><strong>Key points about users and mobile marketing:<\/strong><\/h2>\n<ul>\n<li>55% of surveyed consumers said they used their mobile device to search for a purchase they planned on making within the hour.<\/li>\n<li>Mobile users spend 15 or more hours per week research on their device.<\/li>\n<li>Saturday and Sunday are the most common days of the week for mobile searches.<\/li>\n<li>Thursday and Friday are the most common mobile app time.<\/li>\n<li>Most common searches for mobile shoppers: health &amp; nutrition, automotive products &amp; help and home &amp; garden.<\/li>\n<li>Mobile users who prefer branded apps primarily search for financial products, electronics and apparel.<\/li>\n<\/ul>\n<p>Another behavior you might want to consider: Out of the 15 hours spend on mobile searches, consumers visit on average six mobile websites. Fifty-nine percent of those users visited a business\u2019s website.<\/p>\n<p><strong>Mobile users will use their devices while they shop.\u00a0<\/strong>This fact alone will make or break your local business. If you\u2019re site isn\u2019t optimized for mobile usage and your prices aren\u2019t competitive, you will risk the chance of losing a potential customer (while they\u2019re in your store!).<\/p>\n<p>Seventy percent of mobile users rely on a store locator app to find a location.<\/p>\n<p>So make sure your website is mobile responsive and take the time to input your contact info within the directories!<\/p>\n<h2><strong>How to go mobile-friendly<\/strong><\/h2>\n<p>Convinced that a mobile-friendly online presence is right for your local business? If not, you\u2019re at risk of losing potential customers\u2026 even while they\u2019re in your store.<\/p>\n<p>If you are convinced, fortunately there\u2019s plenty of options for you, from hiring a digital marketing agency\u00a0like Advice Interactive Group to build you a mobile-responsive website, to taking the DIY approach and using free or cheap theme available on WordPress that are now mobile responsive.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=%23Mobile+Can+Make+or+Break+Your+Business%3A+%23MobileMarketing+%26amp%3B%C2%A0%23LocalSEO+by+%40BernieColeman+&#038;url=https:\/\/www.advicelocal.com\/blog\/mobile-marketing-for-local-seo\/' target='_blank'>#Mobile Can Make or Break Your Business: #MobileMarketing &amp;\u00a0#LocalSEO by @BernieColeman <\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=%23Mobile+Can+Make+or+Break+Your+Business%3A+%23MobileMarketing+%26amp%3B%C2%A0%23LocalSEO+by+%40BernieColeman+&#038;url=https:\/\/www.advicelocal.com\/blog\/mobile-marketing-for-local-seo\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><strong>How often do you use your smartphone during the week?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is\u00a0essential that you consider mobile in your\u00a0digital marketing strategy. Mobile websites and mobile marketing can make or break a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,9],"tags":[],"class_list":["post-14812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-local-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile Marketing and Local SEO for Your Local Business | Advice Local<\/title>\n<meta name=\"description\" content=\"Mobile websites and mobile marketing can make or break a local business! Optimize your website for local SEO and for mobile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.advicelocal.com\/blog\/mobile-marketing-for-local-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Marketing and Local SEO for Your Local Business | Advice Local\" \/>\n<meta property=\"og:description\" content=\"Mobile websites and mobile marketing can make or break a local business! Optimize your website for local SEO and for mobile.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.advicelocal.com\/blog\/mobile-marketing-for-local-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Advice Local\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/advicelocallistings\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-11T10:00:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2021\/08\/Mobile-Marketing-Local-SEO-FB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bernadette Coleman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Mobile Marketing and Local SEO for Your Local Business | Advice Local\" \/>\n<meta name=\"twitter:description\" content=\"Mobile websites and mobile marketing can make or break a local business! Optimize your website for local SEO and for mobile.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2021\/08\/Mobile-Marketing-Local-SEO-TW.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@advice_local\" \/>\n<meta name=\"twitter:site\" content=\"@advice_local\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bernadette Coleman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/mobile-marketing-for-local-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/mobile-marketing-for-local-seo\\\/\"},\"author\":{\"name\":\"Bernadette Coleman\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/person\\\/2db3c5de76eb330f52a29fb4fafa1dbd\"},\"headline\":\"Mobile Can Make or Break Your Local Business: Mobile Marketing and Local SEO\",\"datePublished\":\"2014-11-11T10:00:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/mobile-marketing-for-local-seo\\\/\"},\"wordCount\":585,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/mobile-marketing-for-local-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Mobile-Marketing-Local-SEO-FB.jpg\",\"articleSection\":[\"Digital Marketing\",\"Local SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/mobile-marketing-for-local-seo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/mobile-marketing-for-local-seo\\\/\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/mobile-marketing-for-local-seo\\\/\",\"name\":\"Mobile Marketing and Local SEO for Your Local Business | Advice Local\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/mobile-marketing-for-local-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/mobile-marketing-for-local-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Mobile-Marketing-Local-SEO-FB.jpg\",\"datePublished\":\"2014-11-11T10:00:34+00:00\",\"description\":\"Mobile websites and mobile marketing can make or break a local business! Optimize your website for local SEO and for mobile.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/mobile-marketing-for-local-seo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/mobile-marketing-for-local-seo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/mobile-marketing-for-local-seo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Mobile-Marketing-Local-SEO-FB.jpg\",\"contentUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Mobile-Marketing-Local-SEO-FB.jpg\",\"width\":1200,\"height\":628,\"caption\":\"Mobile Can Make or Break Your Local Business: Mobile Marketing and Local SEO\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/mobile-marketing-for-local-seo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mobile Can Make or Break Your Local Business: Mobile Marketing and Local SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/\",\"name\":\"Advice Local\",\"description\":\"Local Digital Marketing Software Solutions and Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#organization\",\"name\":\"Advice Local\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/logo.png\",\"width\":265,\"height\":55,\"caption\":\"Advice Local\"},\"image\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/advicelocallistings\\\/\",\"https:\\\/\\\/x.com\\\/advice_local\",\"https:\\\/\\\/www.instagram.com\\\/advice_local\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/person\\\/2db3c5de76eb330f52a29fb4fafa1dbd\",\"name\":\"Bernadette Coleman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g\",\"caption\":\"Bernadette Coleman\"},\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/author\\\/bernadette-coleman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mobile Marketing and Local SEO for Your Local Business | Advice Local","description":"Mobile websites and mobile marketing can make or break a local business! Optimize your website for local SEO and for mobile.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.advicelocal.com\/blog\/mobile-marketing-for-local-seo\/","og_locale":"en_US","og_type":"article","og_title":"Mobile Marketing and Local SEO for Your Local Business | Advice Local","og_description":"Mobile websites and mobile marketing can make or break a local business! Optimize your website for local SEO and for mobile.","og_url":"https:\/\/www.advicelocal.com\/blog\/mobile-marketing-for-local-seo\/","og_site_name":"Advice Local","article_publisher":"https:\/\/www.facebook.com\/advicelocallistings\/","article_published_time":"2014-11-11T10:00:34+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2021\/08\/Mobile-Marketing-Local-SEO-FB.jpg","type":"image\/jpeg"}],"author":"Bernadette Coleman","twitter_card":"summary_large_image","twitter_title":"Mobile Marketing and Local SEO for Your Local Business | Advice Local","twitter_description":"Mobile websites and mobile marketing can make or break a local business! Optimize your website for local SEO and for mobile.","twitter_image":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2021\/08\/Mobile-Marketing-Local-SEO-TW.jpg","twitter_creator":"@advice_local","twitter_site":"@advice_local","twitter_misc":{"Written by":"Bernadette Coleman","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.advicelocal.com\/blog\/mobile-marketing-for-local-seo\/#article","isPartOf":{"@id":"https:\/\/www.advicelocal.com\/blog\/mobile-marketing-for-local-seo\/"},"author":{"name":"Bernadette Coleman","@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/person\/2db3c5de76eb330f52a29fb4fafa1dbd"},"headline":"Mobile Can Make or Break Your Local Business: Mobile Marketing and Local SEO","datePublished":"2014-11-11T10:00:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.advicelocal.com\/blog\/mobile-marketing-for-local-seo\/"},"wordCount":585,"commentCount":0,"publisher":{"@id":"https:\/\/www.advicelocal.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.advicelocal.com\/blog\/mobile-marketing-for-local-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2021\/08\/Mobile-Marketing-Local-SEO-FB.jpg","articleSection":["Digital Marketing","Local SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.advicelocal.com\/blog\/mobile-marketing-for-local-seo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.advicelocal.com\/blog\/mobile-marketing-for-local-seo\/","url":"https:\/\/www.advicelocal.com\/blog\/mobile-marketing-for-local-seo\/","name":"Mobile Marketing and Local SEO for Your Local Business | Advice Local","isPartOf":{"@id":"https:\/\/www.advicelocal.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.advicelocal.com\/blog\/mobile-marketing-for-local-seo\/#primaryimage"},"image":{"@id":"https:\/\/www.advicelocal.com\/blog\/mobile-marketing-for-local-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2021\/08\/Mobile-Marketing-Local-SEO-FB.jpg","datePublished":"2014-11-11T10:00:34+00:00","description":"Mobile websites and mobile marketing can make or break a local business! Optimize your website for local SEO and for mobile.","breadcrumb":{"@id":"https:\/\/www.advicelocal.com\/blog\/mobile-marketing-for-local-seo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.advicelocal.com\/blog\/mobile-marketing-for-local-seo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.advicelocal.com\/blog\/mobile-marketing-for-local-seo\/#primaryimage","url":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2021\/08\/Mobile-Marketing-Local-SEO-FB.jpg","contentUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2021\/08\/Mobile-Marketing-Local-SEO-FB.jpg","width":1200,"height":628,"caption":"Mobile Can Make or Break Your Local Business: Mobile Marketing and Local SEO"},{"@type":"BreadcrumbList","@id":"https:\/\/www.advicelocal.com\/blog\/mobile-marketing-for-local-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.advicelocal.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Mobile Can Make or Break Your Local Business: Mobile Marketing and Local SEO"}]},{"@type":"WebSite","@id":"https:\/\/www.advicelocal.com\/blog\/#website","url":"https:\/\/www.advicelocal.com\/blog\/","name":"Advice Local","description":"Local Digital Marketing Software Solutions and Services","publisher":{"@id":"https:\/\/www.advicelocal.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.advicelocal.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.advicelocal.com\/blog\/#organization","name":"Advice Local","url":"https:\/\/www.advicelocal.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2026\/04\/logo.png","contentUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2026\/04\/logo.png","width":265,"height":55,"caption":"Advice Local"},"image":{"@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/advicelocallistings\/","https:\/\/x.com\/advice_local","https:\/\/www.instagram.com\/advice_local"]},{"@type":"Person","@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/person\/2db3c5de76eb330f52a29fb4fafa1dbd","name":"Bernadette Coleman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g","caption":"Bernadette Coleman"},"url":"https:\/\/www.advicelocal.com\/blog\/author\/bernadette-coleman\/"}]}},"_links":{"self":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/posts\/14812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/comments?post=14812"}],"version-history":[{"count":0,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/posts\/14812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/media\/17133"}],"wp:attachment":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/media?parent=14812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/categories?post=14812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/tags?post=14812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}