{"id":14831,"date":"2015-03-17T09:02:47","date_gmt":"2015-03-17T14:02:47","guid":{"rendered":"http:\/\/www.adviceinteractivegroup.com\/?p=10533"},"modified":"2026-09-22T13:50:33","modified_gmt":"2026-09-22T18:50:33","slug":"how-to-keep-your-digital-marketing-green","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/how-to-keep-your-digital-marketing-green\/","title":{"rendered":"How To Keep Your Digital Marketing in the &#8220;Green&#8221; on St. Patrick\u2019s Day!"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-12582 \" title=\"Digital Marketing in the Green\" src=\"\/images\/Digital-Marketing-in-the-Green.jpg\" alt=\"Digital Marketing in the Green\" width=\"289\" height=\"187\" \/>We all want to know new ways to help our businesses be more profitable so, in honor of St. Patrick\u2019s Day, here is how to keep your <a href=\"\/blog\/saturday-night-live-and-digital-marketing\/\">digital marketing<\/a> in the \u201cgreen\u201d.<\/p>\n<p>But first, a little St. Patrick\u2019s Day Trivia&#8230;<em>Did you know that the color originally associated with St. Patrick was actually blue and not green?<\/em> That is a fact and now\u2026<\/p>\n<h2><strong>A Few Facts To Keep Your Digital Marketing in the Green<\/strong><\/h2>\n<h3><strong>Local SEO<\/strong><\/h3>\n<ol>\n<li>The first step of getting customers through your doors is making sure they are able to find you when they search for what you have and Local SEO is the key to this.<\/li>\n<li>After <a href=\"https:\/\/www.linkedin.com\/pulse\/4-local-seo-tips-reach-your-targeted-geographic-audience-coleman\" target=\"_blank\" rel=\"noopener\">determining your target audience<\/a>, you must then decide what geographical areas that audience will be and break those down into their smallest parts (i.e. towns, boroughs, counties).<\/li>\n<li>Then you should update your website content to include the keywords for your target audience (for example &#8211; soccer moms aged 35-45, they will search for items like cleats, soccer, soccer associations, etc.) and then add to that the keywords for the local or geographical area (for example \u2013 Brooklyn, Queens, etc.).<\/li>\n<li>When you put those keywords together in your content then you will be successful at Local SEO, which will bring in some more \u201cgreen\u201d to your business.<\/li>\n<\/ol>\n<h3><strong>Social Media<\/strong><\/h3>\n<ol>\n<li>Use <a href=\"\/blog\/real-time-brand-management\/\">social media to communicate<\/a> with your customers and potential customers.<\/li>\n<li>Focus on building a relationship with your target audience through the various social media outlets (Facebook, Twitter, Instagram, YouTube, etc.)<\/li>\n<li>Remember you are building a dedicated customer base.<\/li>\n<li>Through the magic that is social media, they tell their friends, who tell their friends and all those relationships turn into \u201cgreen\u201d as your customer base grows through constant, relational communication.<strong>\u00a0<\/strong><\/li>\n<\/ol>\n<h3><strong>Mobile Website<\/strong><\/h3>\n<ol>\n<li>You may have been thinking about taking the steps to make your website mobile friendly, but just haven\u2019t gotten around to it yet. Well, Google is going to give you a little nudge, or actually a really big nudge, to get it done because on April 21<sup>st<\/sup> they roll out their newest algorithm update.<\/li>\n<li>This update will actually penalize websites that are not mobile user friendly right where it hurts the most, in their SEO ranking, while those websites that take the steps to ensure they are mobile friendly will actually be rewarded with the lion\u2019s share of the mobile search rankings.<\/li>\n<li>If you want to keep your digital marketing in the \u201cgreen\u201d your time would be better spent contacting your webmaster or finding the third party apps that will help make your website mobile friendly.<\/li>\n<li>Instead of spending your time debating what to do get busy and get your website mobile ready.<\/li>\n<\/ol>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=How+To+Keep+Your+%23DigitalMarketing+in+the+%22Green%22+on+%23StPatricksDay%21+via+%40AdviceGroup+%23BizTip&#038;url=https:\/\/www.advicelocal.com\/blog\/how-to-keep-your-digital-marketing-green\/' target='_blank'>How To Keep Your #DigitalMarketing in the &#8220;Green&#8221; on #StPatricksDay! via @AdviceGroup #BizTip<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=How+To+Keep+Your+%23DigitalMarketing+in+the+%22Green%22+on+%23StPatricksDay%21+via+%40AdviceGroup+%23BizTip&#038;url=https:\/\/www.advicelocal.com\/blog\/how-to-keep-your-digital-marketing-green\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p>Take your business to the next level and get the edge over your competition. These steps will take some time and effort, but good things come to those that work for it!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all want to know new ways to help our businesses be more profitable so, in honor of St. Patrick\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-14831","post","type-post","status-publish","format-standard","hentry","category-realtime"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Keep Your Digital Marketing in the &quot;Green&quot;! 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