{"id":14839,"date":"2015-07-07T04:00:50","date_gmt":"2015-07-07T09:00:50","guid":{"rendered":"http:\/\/www.adviceinteractivegroup.com\/?p=10859"},"modified":"2015-07-07T04:00:50","modified_gmt":"2015-07-07T09:00:50","slug":"how-to-connect-business-with-local-community","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/how-to-connect-business-with-local-community\/","title":{"rendered":"How to Connect a Brick-n-Mortar Business with the Local Community"},"content":{"rendered":"

It\u2019s important for your business, regardless of whether it\u2019s online or if you have a brick-n-mortar location<\/a>, to create an environment that builds a local community of loyal fans.<\/p>\n

This is your chance to make a brick-n-mortar business appealing, fun and interactive for its customers. Keep reading and learn how to combine forces and create community in a local business.<\/p>\n

How to Build Community Awareness at a Brick-n-Mortar Business<\/h2>\n

Stay Aware of What is Happening in Your Community<\/strong><\/h3>\n

Is something big going on in the community? Whether good or bad, if it\u2019s a major event, take the opportunity to respond to it in some way. You could publish a blog post, do a public service announcement (PSA) or even something smaller like tweeting using the hashtag.<\/p>\n

For example, when headlines of a tragic event in your community occur, take a moment to express condolences to everyone involved. These kinds of updates are a good way to show that your business is aware of what\u2019s going on in the community and cares. You will want to have Fast Guard Service<\/a> so that you have extra security, it will make your customers feel safer. Be careful not to take a negative approach or get into the politics of the situation. You are there to be supportive, not defensive.<\/p>\n

Create Awareness through Your Social Media <\/strong><\/h3>\n

Anytime your business hosts major events or has something big to share, like a sale or an open house, you can turn them into social media \u201cevents\u201d. Use your major social media platforms<\/a>\u00a0like Facebook, Twitter and Instagram for the best results.<\/p>\n

Facebook will allow you to invite people in your community to your events. Twitter and Instagram will only let you post about them, but they are still great promotional tools to involve your community in your business.<\/p>\n

By using your social media accounts you will draw attention to your event and attract some new visitors to your website or physical location.<\/p>\n

Partner With Businesses That Have Complementary Services<\/strong><\/h3>\n

As a business owner you should network and connect with other businesses that complement your services, there are automated software testing tools<\/a> that can help you. Create joint events to boost community engagement. You should be connected with these businesses through both social media and at the storefront level.<\/p>\n

For example, if you are a local pet store owner, connect with a local dog groomer via social media and sponsor an event together at your brick-n-mortar location. This will increase your community attendance and interaction.<\/p>\n

Include Influential People in Your Business <\/strong><\/h3>\n

Community is about people, therefore it\u2019s important for to actively engage with the people who make up the community. By simply responding to posts and questions placed on your website or social media pages you are showing your customers and community that you care about them.<\/p>\n

You should also encourage and invite influential community members to contribute ideas for your business, blog posts or other content on your website<\/a> and social media pages. This works best if you can get powerful, well-known people in your community to work with your business.<\/p>\n

There\u2019s a world beyond a building\u2019s walls, so get out there and interact with the community. You will see great rewards in business by just inviting your local community into it.<\/p>\n

<\/div>\n
\n
How to Connect A Brick-n-Mortar Biz With Local Community by @BernieColeman #SmallBiz #LocalSEO<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

What are some ways you connect business to local communities? I would love to hear your ideas! <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s important for your business, regardless of whether it\u2019s online or if you have a brick-n-mortar location, to create an […]<\/p>\n","protected":false},"author":3,"featured_media":17210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-14839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"yoast_head":"\nHow to Connect A Local Business with the Local Community | Advice Local<\/title>\n<meta name=\"description\" content=\"It\u2019s important for your brick-n-mortar business to create an environment that builds a local community of loyal fans. Learn how to build awareness.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.advicelocal.com\/blog\/how-to-connect-business-with-local-community\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Connect A Local Business with the Local Community | Advice Local\" \/>\n<meta property=\"og:description\" content=\"It\u2019s important for your business, regardless of whether it\u2019s online or if you have a brick-n-mortar location, to create an environment that builds a local community of loyal fans. Keep reading and learn how to combine forces and create community in a local business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.advicelocal.com\/blog\/how-to-connect-business-with-local-community\/\" \/>\n<meta property=\"og:site_name\" content=\"Advice Local\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/advicelocallistings\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-07T09:00:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2021\/08\/How-to-Connect-Brick-N-Mortar-Business-with-Local-Community-FB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bernadette Coleman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to Connect A Local Business with the Local Community | Advice Local\" \/>\n<meta name=\"twitter:description\" content=\"It\u2019s important for your business, regardless of whether it\u2019s online or if you have a brick-n-mortar location, to create an environment that builds a local community of loyal fans. Keep reading and learn how to combine forces and create community in a local business.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2021\/08\/How-to-Connect-Brick-N-Mortar-Business-with-Local-Community-TW.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@advice_local\" \/>\n<meta name=\"twitter:site\" content=\"@advice_local\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bernadette Coleman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/how-to-connect-business-with-local-community\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/how-to-connect-business-with-local-community\\\/\"},\"author\":{\"name\":\"Bernadette Coleman\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/person\\\/2db3c5de76eb330f52a29fb4fafa1dbd\"},\"headline\":\"How to Connect a Brick-n-Mortar Business with the Local Community\",\"datePublished\":\"2015-07-07T09:00:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/how-to-connect-business-with-local-community\\\/\"},\"wordCount\":593,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/how-to-connect-business-with-local-community\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/How-to-Connect-Brick-N-Mortar-Business-with-Local-Community-FB.jpg\",\"articleSection\":[\"Local SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/how-to-connect-business-with-local-community\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/how-to-connect-business-with-local-community\\\/\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/how-to-connect-business-with-local-community\\\/\",\"name\":\"How to Connect A Local Business with the Local Community | Advice Local\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/how-to-connect-business-with-local-community\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/how-to-connect-business-with-local-community\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/How-to-Connect-Brick-N-Mortar-Business-with-Local-Community-FB.jpg\",\"datePublished\":\"2015-07-07T09:00:50+00:00\",\"description\":\"It\u2019s important for your brick-n-mortar business to create an environment that builds a local community of loyal fans. Learn how to build awareness.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/how-to-connect-business-with-local-community\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/how-to-connect-business-with-local-community\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/how-to-connect-business-with-local-community\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/How-to-Connect-Brick-N-Mortar-Business-with-Local-Community-FB.jpg\",\"contentUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/How-to-Connect-Brick-N-Mortar-Business-with-Local-Community-FB.jpg\",\"width\":1200,\"height\":628,\"caption\":\"How to Connect a Brick-n-Mortar Business with the Local Community\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/how-to-connect-business-with-local-community\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Connect a Brick-n-Mortar Business with the Local Community\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/\",\"name\":\"Advice Local\",\"description\":\"Local Digital Marketing Software Solutions and Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#organization\",\"name\":\"Advice Local\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/logo.png\",\"width\":265,\"height\":55,\"caption\":\"Advice Local\"},\"image\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/advicelocallistings\\\/\",\"https:\\\/\\\/x.com\\\/advice_local\",\"https:\\\/\\\/www.instagram.com\\\/advice_local\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/person\\\/2db3c5de76eb330f52a29fb4fafa1dbd\",\"name\":\"Bernadette Coleman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g\",\"caption\":\"Bernadette Coleman\"},\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/author\\\/bernadette-coleman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Connect A Local Business with the Local Community | Advice Local","description":"It\u2019s important for your brick-n-mortar business to create an environment that builds a local community of loyal fans. Learn how to build awareness.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.advicelocal.com\/blog\/how-to-connect-business-with-local-community\/","og_locale":"en_US","og_type":"article","og_title":"How to Connect A Local Business with the Local Community | Advice Local","og_description":"It\u2019s important for your business, regardless of whether it\u2019s online or if you have a brick-n-mortar location, to create an environment that builds a local community of loyal fans. Keep reading and learn how to combine forces and create community in a local business.","og_url":"https:\/\/www.advicelocal.com\/blog\/how-to-connect-business-with-local-community\/","og_site_name":"Advice Local","article_publisher":"https:\/\/www.facebook.com\/advicelocallistings\/","article_published_time":"2015-07-07T09:00:50+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2021\/08\/How-to-Connect-Brick-N-Mortar-Business-with-Local-Community-FB.jpg","type":"image\/jpeg"}],"author":"Bernadette Coleman","twitter_card":"summary_large_image","twitter_title":"How to Connect A Local Business with the Local Community | Advice Local","twitter_description":"It\u2019s important for your business, regardless of whether it\u2019s online or if you have a brick-n-mortar location, to create an environment that builds a local community of loyal fans. Keep reading and learn how to combine forces and create community in a local business.","twitter_image":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2021\/08\/How-to-Connect-Brick-N-Mortar-Business-with-Local-Community-TW.jpg","twitter_creator":"@advice_local","twitter_site":"@advice_local","twitter_misc":{"Written by":"Bernadette Coleman","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.advicelocal.com\/blog\/how-to-connect-business-with-local-community\/#article","isPartOf":{"@id":"https:\/\/www.advicelocal.com\/blog\/how-to-connect-business-with-local-community\/"},"author":{"name":"Bernadette Coleman","@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/person\/2db3c5de76eb330f52a29fb4fafa1dbd"},"headline":"How to Connect a Brick-n-Mortar Business with the Local Community","datePublished":"2015-07-07T09:00:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.advicelocal.com\/blog\/how-to-connect-business-with-local-community\/"},"wordCount":593,"commentCount":0,"publisher":{"@id":"https:\/\/www.advicelocal.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.advicelocal.com\/blog\/how-to-connect-business-with-local-community\/#primaryimage"},"thumbnailUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2021\/08\/How-to-Connect-Brick-N-Mortar-Business-with-Local-Community-FB.jpg","articleSection":["Local SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.advicelocal.com\/blog\/how-to-connect-business-with-local-community\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.advicelocal.com\/blog\/how-to-connect-business-with-local-community\/","url":"https:\/\/www.advicelocal.com\/blog\/how-to-connect-business-with-local-community\/","name":"How to Connect A Local Business with the Local Community | Advice Local","isPartOf":{"@id":"https:\/\/www.advicelocal.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.advicelocal.com\/blog\/how-to-connect-business-with-local-community\/#primaryimage"},"image":{"@id":"https:\/\/www.advicelocal.com\/blog\/how-to-connect-business-with-local-community\/#primaryimage"},"thumbnailUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2021\/08\/How-to-Connect-Brick-N-Mortar-Business-with-Local-Community-FB.jpg","datePublished":"2015-07-07T09:00:50+00:00","description":"It\u2019s important for your brick-n-mortar business to create an environment that builds a local community of loyal fans. Learn how to build awareness.","breadcrumb":{"@id":"https:\/\/www.advicelocal.com\/blog\/how-to-connect-business-with-local-community\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.advicelocal.com\/blog\/how-to-connect-business-with-local-community\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.advicelocal.com\/blog\/how-to-connect-business-with-local-community\/#primaryimage","url":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2021\/08\/How-to-Connect-Brick-N-Mortar-Business-with-Local-Community-FB.jpg","contentUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2021\/08\/How-to-Connect-Brick-N-Mortar-Business-with-Local-Community-FB.jpg","width":1200,"height":628,"caption":"How to Connect a Brick-n-Mortar Business with the Local Community"},{"@type":"BreadcrumbList","@id":"https:\/\/www.advicelocal.com\/blog\/how-to-connect-business-with-local-community\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.advicelocal.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Connect a Brick-n-Mortar Business with the Local Community"}]},{"@type":"WebSite","@id":"https:\/\/www.advicelocal.com\/blog\/#website","url":"https:\/\/www.advicelocal.com\/blog\/","name":"Advice Local","description":"Local Digital Marketing Software Solutions and Services","publisher":{"@id":"https:\/\/www.advicelocal.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.advicelocal.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.advicelocal.com\/blog\/#organization","name":"Advice Local","url":"https:\/\/www.advicelocal.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2026\/04\/logo.png","contentUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2026\/04\/logo.png","width":265,"height":55,"caption":"Advice Local"},"image":{"@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/advicelocallistings\/","https:\/\/x.com\/advice_local","https:\/\/www.instagram.com\/advice_local"]},{"@type":"Person","@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/person\/2db3c5de76eb330f52a29fb4fafa1dbd","name":"Bernadette Coleman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g","caption":"Bernadette Coleman"},"url":"https:\/\/www.advicelocal.com\/blog\/author\/bernadette-coleman\/"}]}},"_links":{"self":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/posts\/14839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/comments?post=14839"}],"version-history":[{"count":0,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/posts\/14839\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/media\/17210"}],"wp:attachment":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/media?parent=14839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/categories?post=14839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/tags?post=14839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}