{"id":14866,"date":"2016-02-09T04:00:55","date_gmt":"2016-02-09T10:00:55","guid":{"rendered":"http:\/\/www.adviceinteractivegroup.com\/?p=12452"},"modified":"2016-02-09T04:00:55","modified_gmt":"2016-02-09T10:00:55","slug":"facebook-services-for-local-search","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/facebook-services-for-local-search\/","title":{"rendered":"Will Facebook Services Take Over Local Search?"},"content":{"rendered":"<p>Have you heard about Facebook Services? Is this another step toward their quest of <a href=\"\/blog\/local-search-part-2-4-steps-to-create-accurate-online-business-listings\/\">local search domination<\/a>? You may have even glanced at the landing page and thought, <em>\u201cYeah, yeah, another search tool that takes me to a business\u2019s Facebook Page when I click the link. Woohoo, it\u2019s no different.\u201d<\/em><\/p>\n<p>Perhaps you need to give it a second, or even a third look. By creating Facebook Services, they are positioning their platform to be \u201cTHE\u201d local source for consumers to find the products and services their friends like, use and review.<br \/>\n<img decoding=\"async\" class=\"size-full wp-image-12458 aligncenter\" src=\"\/images\/facebook-services-directory.png\" alt=\"Facebook Services Directory\" width=\"95%\" \/><\/p>\n<p>We all know, or should by now, that Facebook wants more and more of its users looking to them for all their entertainment and search needs. Let me start by explaining a little about Facebook Services.<\/p>\n<h2>The Basics of Facebook Services<\/h2>\n<p>At the end of last year, Facebook very quietly launched <a href=\"https:\/\/www.facebook.com\/services\" target=\"_blank\" rel=\"noopener\">Facebook Services<\/a>, a directory of local businesses with Facebook Pages. Consumers can use the directory to search for local services and businesses that meet their needs.<\/p>\n<p>The directory displays this message, <em>\u201cFind local businesses with the best Facebook reviews and ratings\u201d<\/em> and has two boxes to complete:<\/p>\n<ol>\n<li>The service the consumer is looking for and,<\/li>\n<li>The \u201cCity, State\u201d which defaults to the user\u2019s location, but can be changed.<\/li>\n<\/ol>\n<p>A quick click of the \u201cSearch\u201d button provides a list of businesses for the selected service. Each entry displays the business name, rating, short description, address, and a partial review.<\/p>\n<p>Users can \u201cLike\u201d the page, send a message, or interact with whichever \u201cCall to Action\u201d the page has set up, all from the results page. After the user selects the desired business from the results they will be taken to the Facebook page for that local business.<\/p>\n<p>At this point, it\u2019s not currently clear exactly how Facebook is ranking results, but it appears rankings are based on a business page\u2019s number of likes, comments and followers, in addition to reviews and ratings.<\/p>\n<h3>How a Business Gets Listed in Facebook Services<\/h3>\n<p>The great news is it\u2019s pretty simple to be listed in the directory if you already have a business page. In the \u201cPage Info\u201d section, ensure one of the two the categories you select is listed in the \u201cExplore Other Services\u201d section on the Facebook Services page.<\/p>\n<p>Currently, Facebook Services is only available through a browser search and users don\u2019t have to be logged into search the directory.<\/p>\n<h3>Additional Reasons to Get Listed in Facebook Services<\/h3>\n<p>For the pages with \u201cCall to Action\u201d setup, the selected \u00a0action is displayed in the top corner of the Facebook Services search results. If not, it defaults to \u201cMessage\u201d if the user is logged into their Facebook account. This means setting up a \u201cCall to Action\u201d is an important step.<\/p>\n<p>Business pages listed in Facebook Services have a special tab available to their page where they can list their individual services. It is unpublished until the page adds services and elects to publish the tab.<\/p>\n<p><a href=\"https:\/\/beta.advicelocal.com\/blog\/blog\/how-to-optimize-your-facebook-page-for-local-seo\/\" target=\"_blank\" rel=\"noopener\">If you are a business without a Facebook presence<\/a>, I hope you feel the urgency to take action today.<\/p>\n<p>Whether or not Facebook continues with their Services directory, you can bet they\u2019ll be competing with local search in bigger and better ways as they adjust and fine tune the tool. Hopefully, you will benefit from the additional opportunity to be seen.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Will+%23Facebook+Services+Take+Over+%23LocalSearch%3F+Find+out+from+%40BernieColeman+%23SEO&#038;url=https:\/\/www.advicelocal.com\/blog\/facebook-services-for-local-search\/' target='_blank'>Will #Facebook Services Take Over #LocalSearch? Find out from @BernieColeman #SEO<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Will+%23Facebook+Services+Take+Over+%23LocalSearch%3F+Find+out+from+%40BernieColeman+%23SEO&#038;url=https:\/\/www.advicelocal.com\/blog\/facebook-services-for-local-search\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p>Have you tried Facebook Services yet? Let me know what you think!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you heard about Facebook Services? Is this another step toward their quest of local search domination? You may have [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-14866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Will Facebook Services Take Over Local Search?<\/title>\n<meta name=\"description\" content=\"Have you heard about Facebook Services? 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