{"id":1530,"date":"2023-06-22T08:00:02","date_gmt":"2023-06-22T13:00:02","guid":{"rendered":"http:\/\/www.adviceinteractivegroup.com\/blog\/?p=1139"},"modified":"2023-06-22T08:00:02","modified_gmt":"2023-06-22T13:00:02","slug":"owning-your-local-web-presence","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/owning-your-local-web-presence\/","title":{"rendered":"The Importance of Owning Local Presence for a Business"},"content":{"rendered":"

In today\u2019s world of hyperconnectivity and information on demand, owning a business\u2019 local presence has never been more important. For digital agencies that run local clients\u2019 search marketing, everything from a business website to listing management services<\/a> must be accessible and adjustable in real-time.<\/p>\n

In reality, any company that neglects this aspect of local marketing is unfortunately subject to the whims of Google, listing platforms, reviewers and bad data. Let\u2019s examine why agencies should focus resources on owning local presence, and how Advice Local can help you achieve it.<\/p>\n

Why Owning Local Presence Is Crucial for Local Businesses<\/h2>\n

If you represent a marketing agency, one of the first principles you likely instill in your clients is the importance of owning and controlling their local presence. There are several reasons for this requirement.<\/p>\n

Accuracy and Consistency<\/strong><\/p>\n

Owning local listings and social media profiles ensures that the business information remains accurate and consistent. And consistent NAP (name, address and phone number) data is critical for building trust with consumers \u2013\u00a0and for local SEO.<\/p>\n

Brand Image Control<\/strong><\/p>\n

When a business owns its online platforms, it can control its branding and messaging. The projected image will align with the company\u2019s values and goals, and positively influence consumer perception.<\/p>\n

Customer Engagement<\/strong><\/p>\n

Owning a local presence allows businesses to engage with their customers through reviews, comments and social media interactions, improving brand loyalty and providing valuable feedback.<\/p>\n

Flexibility and Responsiveness<\/strong><\/p>\n

The flexibility to quickly adapt to changes helps your local clients respond to business and industry shifts. From rebranding or changing addresses to circulating up-to-the-minute information, you need to control a local network.<\/p>\n

The Consequences of Not Controlling A Business\u2019 Local Presence<\/h2>\n

Without question, local presence matters to local businesses<\/a>. Sadly, we regularly hear from agency partners forced to spend valuable time regaining lost ownership of a client\u2019s Google Business Profile, Bing Places, Yelp and other listings. Here\u2019s just a few of the downsides of not owning a local presence.<\/p>\n