{"id":1563,"date":"2015-03-24T04:00:10","date_gmt":"2015-03-24T10:00:10","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=1563"},"modified":"2015-03-24T04:00:10","modified_gmt":"2015-03-24T10:00:10","slug":"how-to-optimize-your-facebook-page-for-local-seo","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/how-to-optimize-your-facebook-page-for-local-seo\/","title":{"rendered":"How to Optimize a Facebook Page to Attract Likes, Search and Local SEO"},"content":{"rendered":"

As with any type of advertising, you want your digital marketing efforts and ads to draw as much attention as they can. Understanding how to optimize a\u00a0Facebook page and leveraging it<\/a>\u00a0just as you would any social media channel is an important component of this endeavor.<\/p>\n

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How to Optimize a\u00a0#Facebook Page for Likes, Search and Local #SEO by @BernieColeman<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

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How to Optimize a Facebook Business Page<\/strong><\/h2>\n

Create Visual Appeal on the\u00a0Facebook Page<\/strong><\/h3>\n

We are innately visual creatures and absorb most experiences first through sight, and a Facebook page is no different. You want customers, especially potential ones, to\u00a0be able to easily find the information they are looking for. Otherwise, you run the risk of losing them.<\/p>\n

With this in mind, make sure you have branded cover art and profile image<\/a>. Organize Facebook page content so that information about business\u00a0offerings and how to find the business\u00a0is front and center. Organize the\u00a0tabs in a priority sequence that makes sense for the\u00a0business. Maximize the space by including a call-to-action button that makes it easy for customers to get in touch with the business and to purchase a specific product. Call-to-action button could say:<\/strong><\/p>\n