{"id":17361,"date":"2021-10-07T09:00:54","date_gmt":"2021-10-07T14:00:54","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=17361"},"modified":"2021-10-07T09:00:54","modified_gmt":"2021-10-07T14:00:54","slug":"ugc-within-google-my-business","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/ugc-within-google-my-business\/","title":{"rendered":"The Importance of UGC Within Google Business Profile"},"content":{"rendered":"<p>While you may not have considered it, Google has been shifting Google Business Profile into a platform that is starting to look more and more like a social network. <a href=\"https:\/\/streetfightmag.com\/2021\/09\/30\/google-local-search-trends-iii-socialization\" target=\"_blank\" rel=\"noopener\">Damian Rollison<\/a> on Street Fight has been taking a deep dive into GBP over the last few months and the shifts they have been making.<\/p>\n<div class=\"cb-advice\"><a href=\"https:\/\/www.advicelocal.com\/seo-tools\/local-visibility-report\/?utm_source=Blog_Banner&#038;utm_medium=Blog_Content_Banner&#038;utm_campaign=Blog_Banner&#038;utm_content=can_local_business_be_found_find_out_now\"><img loading=\"lazy\" width=\"700\" height=\"250\" src=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/04\/Visibility-Report.png\" class=\"acb-banner-image\" alt=\"Check Your Online Visibility Report\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/04\/Visibility-Report.png 700w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/04\/Visibility-Report-300x107.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/div>\n<h2>Is Google Business Profile Becoming More Social?<\/h2>\n<p>As you may recall, earlier we discussed the fact Google is using attributes to <a href=\"https:\/\/www.advicelocal.com\/blog\/google-my-business-attributes-create-non-traditional-verticals\/\">create non-traditional verticals<\/a> and prior to that how they are using information such as products and GBP posts to <a href=\"https:\/\/www.advicelocal.com\/blog\/changes-to-google-my-business-products-posts\/\">personalize search results<\/a> for a consumer.<\/p>\n<p>User-generated content (UGC) is a big part of this transition. Google failed at creating a social network once before (i.e. Google+), but this time it seems they are having more success. While they have been getting social through their Local Guides program for a while, we are referring to the information consumers actually post on a GBP listing. GBP makes it easier for businesses to engage with their existing customers and prospects.<\/p>\n<h2>Types of User-Generated Content Within a Google Business Profile Listing<\/h2>\n<ul>\n<li>Reviews<\/li>\n<li>Questions &amp; Answers<\/li>\n<li>Photos<\/li>\n<\/ul>\n<p>As we have shared in the past, it\u2019s important that you monitor and respond to reviews; the same is true for the questions-and-answers section. Not only can a consumer ask a question on a Google Business Profile listing, but the business and others can respond to the question.<\/p>\n<h2>How Can Businesses Benefit from User-Generated Content?<\/h2>\n<p>As Google continues to evolve GBP and the more you incorporate it into the consumer-engagement strategy you use for your local business clients, you may notice a shift change in your customers\u2019 mindset re: this emerging platform.<\/p>\n<p>For example, the <a href=\"https:\/\/www.advicelocal.com\/blog\/why-use-google-my-business-questions-answers\/\">Google Questions &amp; Answers feature<\/a> may foster the first contact between a consumer and the business \u2013 and even if that initial encounter is negative, you have an opportunity to respond and possibly resolve the issue.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-12534 size-full\" src=\"https:\/\/www.advicelocal.com\/images\/gmb-question-review-example.png\" alt=\"Google Question &amp; Answers Artificial Intelligence Review Example\" width=\"1000\" height=\"556\" \/><\/p>\n<p>Shown here, Google is using artificial intelligence (AI) to respond to questions posted by a consumer with an answer taken from a GBP review. Similarly, answers might be extracted from a GBP post where the AI deems it relevant.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12533\" src=\"https:\/\/www.advicelocal.com\/images\/gmb-question-gmb-post-example.png\" alt=\"Google My Business - Question &amp; Answer - Post Example\" width=\"1000\" height=\"563\" \/><\/p>\n<h3>So How Can You Use This to a Client\u2019s Advantage?<\/h3>\n<p>The first step is to make sure you are maintaining and publishing content on your client\u2019s Google Business Profile listing. This includes answering questions asked by others, responding to reviews and uploading GBP posts. If you regularly add the most frequently asked questions on the GBP listing (with responses), you\u2019ll be providing the most accurate, current information to your client\u2019s audience.<\/p>\n<p>On top of this, aim to get upvotes for the answers you want to be featured. This will help ensure answers that are incorrect or negative are at the bottom of the list.<\/p>\n<h2>A Simplified Approach to Managing a Google Business Profile Listing<\/h2>\n<p>Managing a Google Business Profile listing for one small business may not seem too challenging. But as you start to add more clients, with multiple locations and complex business models, you\u2019ll need an efficient way to manage the growth. Thankfully, there\u2019s a simple answer to this challenge \u2013 our Enhanced GBP Tool.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12306\" src=\"https:\/\/www.advicelocal.com\/images\/gmb-tool-questions-answers.png\" alt=\"GMB Tool Questions &amp; Answers Example\" width=\"1000\" height=\"599\" \/><\/p>\n<p>The image above shows just how easy it is to <a href=\"https:\/\/www.advicelocal.com\/blog\/google-my-business-tool-add-questions-answers\/\">add questions to a client\u2019s GBP listing<\/a>.\u00a0Our <a href=\"https:\/\/beta.advicelocal.com\/blog\/products\/enhanced-google-business-profile-tools\/\">Google Business Profile tool<\/a> makes it easy to monitor reviews, add questions and answers and schedule images and GBP posts. As Google continues to push forward with UGC and enhanced GBP listings, it will be increasingly important that interactivity and community remain at the forefront of a local search strategy.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=The+Importance+of+UGC+Within+%23GoogleBusinessProfile+by+%40BernieColeman+%23GBP%C2%A0%23SEO&#038;url=https:\/\/www.advicelocal.com\/blog\/ugc-within-google-my-business\/' target='_blank'>The Importance of UGC Within #GoogleBusinessProfile by @BernieColeman #GBP\u00a0#SEO<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=The+Importance+of+UGC+Within+%23GoogleBusinessProfile+by+%40BernieColeman+%23GBP%C2%A0%23SEO&#038;url=https:\/\/www.advicelocal.com\/blog\/ugc-within-google-my-business\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<h2>Get Help Managing Google Business Profile Today<\/h2>\n<p>If you\u2019d like to take a closer look, <a href=\"https:\/\/beta.advicelocal.com\/blog\/schedule-a-demo\/\">request a demo<\/a> online or by calling <a href=\"tel:(214) 310-1356\">(214) 310-1356<\/a> and our team will walk you through how our listing management, GBP tool and voice search solutions can help your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While you may not have considered it, Google has been shifting Google Business Profile into a platform that is starting [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":18891,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-17361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Importance of UGC Within Google Business Profile | Advice Local<\/title>\n<meta name=\"description\" content=\"Is user-generated content part of your Google Business Profile strategy? 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