{"id":17397,"date":"2021-11-04T10:54:06","date_gmt":"2021-11-04T15:54:06","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=17397"},"modified":"2021-11-04T10:54:06","modified_gmt":"2021-11-04T15:54:06","slug":"google-my-business-holiday-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/google-my-business-holiday-marketing-campaigns\/","title":{"rendered":"Using the Google Business Profile for Holiday Marketing Campaigns"},"content":{"rendered":"<p>We\u2019ve been looking closely at map listings recently and <a href=\"https:\/\/www.advicelocal.com\/blog\/get-listed-on-popular-mapping-apps\/\">last week we delved into the various mapping apps<\/a> available. But with the holiday season fast approaching, it\u2019s time to shift gears and focus on creating local marketing campaigns to help your local business clients get more business.<\/p>\n<div class=\"cb-advice\"><a href=\"https:\/\/www.advicelocal.com\/micro-moments-research-paper\/?utm_source=Blog_Banner&#038;utm_medium=Blog_Content_Banner&#038;utm_campaign=Blog_Banner&#038;utm_content=each_moment_matters_learn_more\"><img loading=\"lazy\" width=\"700\" height=\"250\" src=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/04\/Micro-Moments.png\" class=\"acb-banner-image\" alt=\"Consumer Micro-Moments and Businesses\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/04\/Micro-Moments.png 700w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/04\/Micro-Moments-300x107.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/div>\n<h2>Holiday Marketing Strategies With the Google Business Profile<\/h2>\n<p>The busy holiday season is closing in and no doubt most of your clients will be pleased with an upswing in new customers. Among the many marketing tools at your disposal this year is, of course, Google Business Profile (GBP), which was formerly called Google My Business. If applied effectively, GBP posts will be a key driver of sales for local businesses, with the chance to apply offers, discounts, flash sales, limited-time coupons and event announcements.<\/p>\n<p>It is, however, best to assume that competing businesses will also be going all out to reach local consumers. Therefore, the businesses that <a href=\"https:\/\/www.advicelocal.com\/blog\/plan-seasonal-local-marketing-campaigns\/\">plan their seasonal campaigns<\/a> are best poised to capitalize on consumer interest. In practice, this means developing a joined-up marketing approach that ties GBP posts to social media profiles, along with video uploads, graphics and even influencer marketing if appropriate.<\/p>\n<h2>Using Google Business Profile as a Promotional Channel<\/h2>\n<p>It is clear Google wants to provide searchers with detailed information requiring as few clicks as possible. We\u2019ve actually <a href=\"https:\/\/www.advicelocal.com\/blog\/google-my-business-facts-data\/\">shared some data<\/a> on this before. And with this in mind, leveraging all the features available within Google Business Profile will definitely help.<\/p>\n<h3>Utilize These Types of GBP Posts for Holiday Marketing<\/h3>\n<ul>\n<li>Offers \u2013 Create a time-sensitive offer, including coupon codes, sales copy, graphics and video.<\/li>\n<li>What\u2019s new \u2013 You could add a new seasonal product \u2013 product bundle, limited-time deal \u2013 and use this section to draw attention to it.<\/li>\n<li>Events \u2013 Hold a holiday-themed event and promote it using GBP.<\/li>\n<li>COVID-19 \u2013 Reduce COVID-19 concerns by publishing your safety and hygiene protocols.<\/li>\n<\/ul>\n<h3>Add Services &amp; Products Including Descriptions to the GBP<\/h3>\n<p>Have you noticed how services are only available in the Google Business Profile on mobile? That\u2019s ok. You definitely should add them to a GBP listing anyway. Make sure you also add a description for each service.<\/p>\n<p>You can also add products on a GBP. For most categories, this is viewable in desktop and mobile on a business\u2019 listing. You can update the pricing and other details related to seasonal sales. Make sure to include a description for each product.<\/p>\n<p>And while we know you are thinking about tangible products, Google is fine with your utilizing products to add services (at this point). Below is an example of a service that has been added as a product on a GBP listing.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-17400\" src=\"https:\/\/www.advicelocal.com\/images\/gmb-product-image-example.png\" alt=\"product image example of a service\" width=\"1000\" height=\"753\" \/><\/p>\n<h3>Visual Appeal Makes All the Difference<\/h3>\n<p>Ultimately, the reason for enhancing a Google Business Profile listing is to increase the number of actions taken by targeted consumers. An often-overlooked part of increasing customer activity is the use of custom graphics. In fact, <a href=\"https:\/\/support.google.com\/business\/answer\/3038063\" target=\"_blank\" rel=\"noopener\">Google<\/a> indicated that adding photos to business profiles leads to 42% more requests for directions on Google Maps and 35% more website clicks than websites without photos.<\/p>\n<p>BrightLocal\u2019s Google Business Profile Insights Study found that businesses with more than 100 images on GBP get 2,717% more direction requests, 520% more calls and 1,065% more website clicks than the average business.<\/p>\n<p>If your customers are in an industry in which having lots of photos on their GBP is a challenge, creating custom graphics can help solve this.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17402\" src=\"https:\/\/www.advicelocal.com\/images\/gmb-image-holiday-example.jpg\" alt=\"image of dentist image\" width=\"1000\" height=\"1341\" \/><\/p>\n<p>Above is an example of an image created for a dentist\u2019s GBP listing for Halloween. This image could be used as a photo or with a GBP post. It could work well with either one. Below is an example of an image created for an allergy doctor\u2019s GBP post.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17401\" src=\"https:\/\/www.advicelocal.com\/images\/gmb-post-holiday-example.jpg\" alt=\"image used in GMB post\" width=\"1000\" height=\"1225\" \/><\/p>\n<p>In both examples, the images are promoting useful content that is seasonally relevant and provides value to a searcher. We <a href=\"https:\/\/www.advicelocal.com\/blog\/ugc-within-google-my-business\/\">previously discussed the fact that Google is becoming more social<\/a> and these are examples of content that would work on GBP and across social media.<\/p>\n<h3>Holiday Disruption Could Be On the Horizon<\/h3>\n<p>Over at Street Fight, they have been <a href=\"https:\/\/streetfightmag.com\/2021\/10\/28\/holiday-insights-supply-chain-concerns-and-mobile-communications\/\" target=\"_blank\" rel=\"noopener\">discussing the potential for supply chain issues<\/a> this coming holiday season. Many customers are aware of the need to start shopping early and will have expectations when they buy from local businesses. To alleviate most issues, work with your local business clients to communicate openly on timelines and set clear expectations with customers. Utilizing Google Business Profile and social media can help alleviate their customers\u2019 concerns.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Using+%23GoogleMyBusiness+for+Holiday+Marketing+Campaigns+by+%40BernieColeman+%23GBP+%23SEO&#038;url=https:\/\/www.advicelocal.com\/blog\/google-my-business-holiday-marketing-campaigns\/' target='_blank'>Using #GoogleMyBusiness for Holiday Marketing Campaigns by @BernieColeman #GBP #SEO<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Using+%23GoogleMyBusiness+for+Holiday+Marketing+Campaigns+by+%40BernieColeman+%23GBP+%23SEO&#038;url=https:\/\/www.advicelocal.com\/blog\/google-my-business-holiday-marketing-campaigns\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<h2>Google Business Profile Listings Made Easy<\/h2>\n<p>Are you managing listings for multiple clients or multi-location brands? Our <a href=\"https:\/\/beta.advicelocal.com\/blog\/products\/listing-management-services\/\">listing management services<\/a> and <a href=\"https:\/\/beta.advicelocal.com\/blog\/products\/enhanced-google-business-profile-tools\/\" target=\"_blank\" rel=\"noopener\">Google Business Profile\u00a0Tool<\/a> manage your client\u2019s business data and the GBP from our partner dashboard. <a href=\"https:\/\/beta.advicelocal.com\/blog\/schedule-a-demo\/\">Request a demo<\/a> by calling <a href=\"tel:(214) 310-1356\">(214) 310-1356<\/a> to see how we can help you better serve your local business clients this holiday season.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve been looking closely at map listings recently and last week we delved into the various mapping apps available. But [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":18889,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-17397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using the Google Business Profile for Holiday Marketing | Advice Local<\/title>\n<meta name=\"description\" content=\"Have you started creating local marketing campaigns for the holidays? Build promotions with Google Business Profile that convert. Call (214) 310-1356 for help.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.advicelocal.com\/blog\/google-my-business-holiday-marketing-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using the Google Business Profile for Holiday Marketing | Advice Local\" \/>\n<meta property=\"og:description\" content=\"Have you started creating local marketing campaigns for the holidays? Build promotions with Google Business Profile that convert. Call (214) 310-1356 for help.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.advicelocal.com\/blog\/google-my-business-holiday-marketing-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Advice Local\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/advicelocallistings\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-04T15:54:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2022\/10\/google-my-business-holiday-marketing-campaigns-FB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bernadette Coleman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Using the Google Business Profile for Holiday Marketing via @Advice_Local\" \/>\n<meta name=\"twitter:description\" content=\"Have you started creating local marketing campaigns for the holidays? Build promotions with Google Business Profile that convert. Call (214) 310-1356 for help.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2022\/10\/google-my-business-holiday-marketing-campaigns-TW.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@advice_local\" \/>\n<meta name=\"twitter:site\" content=\"@advice_local\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bernadette Coleman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/google-my-business-holiday-marketing-campaigns\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/google-my-business-holiday-marketing-campaigns\\\/\"},\"author\":{\"name\":\"Bernadette Coleman\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/person\\\/2db3c5de76eb330f52a29fb4fafa1dbd\"},\"headline\":\"Using the Google Business Profile for Holiday Marketing Campaigns\",\"datePublished\":\"2021-11-04T15:54:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/google-my-business-holiday-marketing-campaigns\\\/\"},\"wordCount\":825,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/google-my-business-holiday-marketing-campaigns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/google-my-business-holiday-marketing-campaigns-FB.jpg\",\"articleSection\":[\"Google Business Profile\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/google-my-business-holiday-marketing-campaigns\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/google-my-business-holiday-marketing-campaigns\\\/\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/google-my-business-holiday-marketing-campaigns\\\/\",\"name\":\"Using the Google Business Profile for Holiday Marketing | Advice Local\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/google-my-business-holiday-marketing-campaigns\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/google-my-business-holiday-marketing-campaigns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/google-my-business-holiday-marketing-campaigns-FB.jpg\",\"datePublished\":\"2021-11-04T15:54:06+00:00\",\"description\":\"Have you started creating local marketing campaigns for the holidays? Build promotions with Google Business Profile that convert. Call (214) 310-1356 for help.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/google-my-business-holiday-marketing-campaigns\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/google-my-business-holiday-marketing-campaigns\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/google-my-business-holiday-marketing-campaigns\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/google-my-business-holiday-marketing-campaigns-FB.jpg\",\"contentUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/google-my-business-holiday-marketing-campaigns-FB.jpg\",\"width\":1200,\"height\":628,\"caption\":\"Using a Google Business Profile for Holiday Marketing Campaigns\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/google-my-business-holiday-marketing-campaigns\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Using the Google Business Profile for Holiday Marketing Campaigns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/\",\"name\":\"Advice Local\",\"description\":\"Local Digital Marketing Software Solutions and Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#organization\",\"name\":\"Advice Local\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/logo.png\",\"width\":265,\"height\":55,\"caption\":\"Advice Local\"},\"image\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/advicelocallistings\\\/\",\"https:\\\/\\\/x.com\\\/advice_local\",\"https:\\\/\\\/www.instagram.com\\\/advice_local\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/person\\\/2db3c5de76eb330f52a29fb4fafa1dbd\",\"name\":\"Bernadette Coleman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g\",\"caption\":\"Bernadette Coleman\"},\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/author\\\/bernadette-coleman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Using the Google Business Profile for Holiday Marketing | Advice Local","description":"Have you started creating local marketing campaigns for the holidays? Build promotions with Google Business Profile that convert. Call (214) 310-1356 for help.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.advicelocal.com\/blog\/google-my-business-holiday-marketing-campaigns\/","og_locale":"en_US","og_type":"article","og_title":"Using the Google Business Profile for Holiday Marketing | Advice Local","og_description":"Have you started creating local marketing campaigns for the holidays? Build promotions with Google Business Profile that convert. Call (214) 310-1356 for help.","og_url":"https:\/\/www.advicelocal.com\/blog\/google-my-business-holiday-marketing-campaigns\/","og_site_name":"Advice Local","article_publisher":"https:\/\/www.facebook.com\/advicelocallistings\/","article_published_time":"2021-11-04T15:54:06+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2022\/10\/google-my-business-holiday-marketing-campaigns-FB.jpg","type":"image\/jpeg"}],"author":"Bernadette Coleman","twitter_card":"summary_large_image","twitter_title":"Using the Google Business Profile for Holiday Marketing via @Advice_Local","twitter_description":"Have you started creating local marketing campaigns for the holidays? Build promotions with Google Business Profile that convert. Call (214) 310-1356 for help.","twitter_image":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2022\/10\/google-my-business-holiday-marketing-campaigns-TW.jpg","twitter_creator":"@advice_local","twitter_site":"@advice_local","twitter_misc":{"Written by":"Bernadette Coleman","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.advicelocal.com\/blog\/google-my-business-holiday-marketing-campaigns\/#article","isPartOf":{"@id":"https:\/\/www.advicelocal.com\/blog\/google-my-business-holiday-marketing-campaigns\/"},"author":{"name":"Bernadette Coleman","@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/person\/2db3c5de76eb330f52a29fb4fafa1dbd"},"headline":"Using the Google Business Profile for Holiday Marketing Campaigns","datePublished":"2021-11-04T15:54:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.advicelocal.com\/blog\/google-my-business-holiday-marketing-campaigns\/"},"wordCount":825,"commentCount":0,"publisher":{"@id":"https:\/\/www.advicelocal.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.advicelocal.com\/blog\/google-my-business-holiday-marketing-campaigns\/#primaryimage"},"thumbnailUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2022\/10\/google-my-business-holiday-marketing-campaigns-FB.jpg","articleSection":["Google Business Profile"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.advicelocal.com\/blog\/google-my-business-holiday-marketing-campaigns\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.advicelocal.com\/blog\/google-my-business-holiday-marketing-campaigns\/","url":"https:\/\/www.advicelocal.com\/blog\/google-my-business-holiday-marketing-campaigns\/","name":"Using the Google Business Profile for Holiday Marketing | Advice Local","isPartOf":{"@id":"https:\/\/www.advicelocal.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.advicelocal.com\/blog\/google-my-business-holiday-marketing-campaigns\/#primaryimage"},"image":{"@id":"https:\/\/www.advicelocal.com\/blog\/google-my-business-holiday-marketing-campaigns\/#primaryimage"},"thumbnailUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2022\/10\/google-my-business-holiday-marketing-campaigns-FB.jpg","datePublished":"2021-11-04T15:54:06+00:00","description":"Have you started creating local marketing campaigns for the holidays? Build promotions with Google Business Profile that convert. Call (214) 310-1356 for help.","breadcrumb":{"@id":"https:\/\/www.advicelocal.com\/blog\/google-my-business-holiday-marketing-campaigns\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.advicelocal.com\/blog\/google-my-business-holiday-marketing-campaigns\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.advicelocal.com\/blog\/google-my-business-holiday-marketing-campaigns\/#primaryimage","url":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2022\/10\/google-my-business-holiday-marketing-campaigns-FB.jpg","contentUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2022\/10\/google-my-business-holiday-marketing-campaigns-FB.jpg","width":1200,"height":628,"caption":"Using a Google Business Profile for Holiday Marketing Campaigns"},{"@type":"BreadcrumbList","@id":"https:\/\/www.advicelocal.com\/blog\/google-my-business-holiday-marketing-campaigns\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.advicelocal.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Using the Google Business Profile for Holiday Marketing Campaigns"}]},{"@type":"WebSite","@id":"https:\/\/www.advicelocal.com\/blog\/#website","url":"https:\/\/www.advicelocal.com\/blog\/","name":"Advice Local","description":"Local Digital Marketing Software Solutions and Services","publisher":{"@id":"https:\/\/www.advicelocal.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.advicelocal.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.advicelocal.com\/blog\/#organization","name":"Advice Local","url":"https:\/\/www.advicelocal.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2026\/04\/logo.png","contentUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2026\/04\/logo.png","width":265,"height":55,"caption":"Advice Local"},"image":{"@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/advicelocallistings\/","https:\/\/x.com\/advice_local","https:\/\/www.instagram.com\/advice_local"]},{"@type":"Person","@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/person\/2db3c5de76eb330f52a29fb4fafa1dbd","name":"Bernadette Coleman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g","caption":"Bernadette Coleman"},"url":"https:\/\/www.advicelocal.com\/blog\/author\/bernadette-coleman\/"}]}},"_links":{"self":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/posts\/17397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/comments?post=17397"}],"version-history":[{"count":0,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/posts\/17397\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/media\/18889"}],"wp:attachment":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/media?parent=17397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/categories?post=17397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/tags?post=17397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}