{"id":17533,"date":"2022-02-03T07:00:50","date_gmt":"2022-02-03T13:00:50","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=17533"},"modified":"2022-02-03T07:00:50","modified_gmt":"2022-02-03T13:00:50","slug":"google-maps-featuring-updates-from-customers","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/google-maps-featuring-updates-from-customers\/","title":{"rendered":"Google Maps Is Now Featuring Updates From Customers"},"content":{"rendered":"

Last week we detailed how to manage multiple Google Business Profiles<\/a> (formerly Google My Business) from a single dashboard. Today we\u2019ll look at monitoring these listings and, in particular, a user-generated content update that is getting featured in search.<\/p>\n

\"Local<\/a><\/div>\n

Customers Can Get Content Featured on a Google Business Profile in Maps<\/h2>\n

This week we want to highlight a feature of the Google Business Profile (GBP) that\u2019s been stirring up some discussion. This is the ability for customers to add updates to a Google Business Profile<\/a> in the form of photos, along with a message.<\/p>\n

As Google announced<\/a> it in March of 2021, this isn\u2019t a new feature. What seems to be new is Google featuring these updates in Google Maps with a message saying \u201cUpdates from customers.\u201d<\/p>\n

Traditionally, updates featured in maps have been reserved for the business alone, but with Google spotlighting updates from customers more, this is absolutely something to watch closely.<\/p>\n

\"gbp-updates-by-customer-example\"<\/p>\n

In Google Maps on mobile, within a business\u2019 GBP there\u2019s a tab under Updates that says \u201cBy owner,\u201d then next to that, \u201cBy visitors.\u201d While most local guides and others don\u2019t seem to be using the option of adding these updates as of yet, as it becomes more popular you can expect it to occur more often on your clients\u2019 Google Business Profiles.<\/p>\n

Remember when we discussed user-generated content (UGC) in relation to the Google Business Profile<\/a>? These photo updates are another type of UGC. Please note, these are not the photos a customer uploads when they review a business, this means adding an actual update to the GBP.<\/p>\n

We have always been strong advocates of ongoing management, optimization and monitoring for a business\u2019 Google Business Profile. Features like this demonstrate why local businesses need to hire agencies and local marketers just like you. We\u2019ll keep you updated as more information on this feature becomes available.<\/p>\n

Other Related GBP Updates to Consider<\/h2>\n

Over at Sterling Sky<\/a>, Joy Hawkins took a closer look at the Google Business Profile Manager Agency Dashboard. Recent changes to the Google Business Profile have led to some unfortunate issues, prompting agencies to consider this new interface for their agency dashboard.<\/p>\n

If you choose to use this dashboard you\u2019ll need to make some adjustments to organize your clients\u2019 businesses correctly, and to continue receiving notifications. Joy highlights how to migrate for you.<\/p>\n

Last week, BrightLocal released their Local Consumer Review Survey<\/a> for 2022. Not surprisingly, the survey emphasized many of the points we discuss with you each week, focusing on the importance of positive reviews \u2013 and what can be expected to happen when you don\u2019t have a solid review process in place.<\/p>\n

For example, 89% of people said they were \u201chighly\u201d or \u201cfairly\u201d likely to shop at a business that responds to all its reviews. Also worth noting, increasing numbers of consumers are using Google to evaluate local businesses \u2013 up to 81% from 63% in 2021.<\/p>\n

And BrightLocal had more to add, touching on why GBP is not something you can simply set and forget<\/a>. Most agency owners recognize that listings need to be continuously monitored, and essentially the process never ends.<\/p>\n

Consequently, you need tools and processes in place to track search visibility across all platforms, stay on top of reviews, plus get deep insights. This is where our Enhanced Google Business Profile Tool<\/a> comes into its own, with the ability to complete much of this monitoring, responding and uploading from a user-friendly dashboard. Our tool includes the ability to respond to reviews, schedule GBP posts and photos, add and answer the questions and answers \u2013 and more.<\/p>\n

A Brief Look at SEO Signals<\/h2>\n

Search Engine Journal<\/a> has been looking at the case for inbound links as a search ranking factor. You may remember we recently laid out the case for citations as a key SEO signal<\/a>. And while some blogs have been downplaying the need for developing inbound links, Matt Southern at SEJ is firmly on the side of relevant, quality links as an SEO factor.<\/p>\n

Now might also be a good time to revisit the Local Search Rankings Report<\/a> and refresh your memory on the important ranking factors for 2022. GBP signals topped the list, but there were some other factors you might have missed.<\/p>\n

<\/div>\n
\n
#GoogleMaps Is Now Featuring Updates From Customers by @BernieColeman via @Advice_Local #SEO<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

Try Our Business Listings Management Solution Today<\/h2>\n

If you need help managing and monitoring your clients\u2019 local visibility, why not try our real-time listing management solution? Find out how powerful our listing management software really is \u2013 request a demo today<\/a>. Call (214) 310-1356<\/a> for help now.<\/p>\n","protected":false},"excerpt":{"rendered":"

Last week we detailed how to manage multiple Google Business Profiles (formerly Google My Business) from a single dashboard. Today […]<\/p>\n","protected":false},"author":3,"featured_media":17534,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,12],"tags":[],"class_list":["post-17533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-news","category-realtime"],"yoast_head":"\nGoogle Maps Is Now Featuring \u201cUpdates From Customers\u201d | Advice Local<\/title>\n<meta name=\"description\" content=\"Have you noticed \u201cUpdates From Customers\u201d in your clients\u2019 Google Business Profiles? 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