{"id":17558,"date":"2022-02-11T07:00:03","date_gmt":"2022-02-11T13:00:03","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=17558"},"modified":"2022-02-11T07:00:03","modified_gmt":"2022-02-11T13:00:03","slug":"how-bad-data-is-affecting-the-google-business-profile-a-real-world-example-included","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/how-bad-data-is-affecting-the-google-business-profile-a-real-world-example-included\/","title":{"rendered":"How Bad Data Is Affecting the Google Business Profile \u2013 A Real-World Example Included"},"content":{"rendered":"

Last week we talked about the Google update that lets consumers add updates to a Google Business Profile<\/a> (formerly Google My Business). This week we\u2019ve got a story from an Advice Local partner who witnessed first-hand the frustrations of bad data impacting a Google Business Profile.<\/p>\n

\"Free<\/a><\/div>\n

Does Listing Management Still Matter?<\/h2>\n

We’ve discussed the importance of business listings beyond a Google Business Profile (GBP)<\/a> quite a bit, and there\u2019s a good reason for that.<\/p>\n

You may remember the 2021 Local Search Ranking Factors<\/a> study that estimated how much weight Google placed on the important ranking factors. With citations making up 7% and a business\u2019 GBP taking 36% of Google\u2019s prioritization, you could be thinking that listing management is on the decline. But here at Advice Local we disagree \u2013 strongly. And yes, we have supporting proof.<\/p>\n

We’ve discussed time and again about consumers’ trust of business listings<\/a>, and today we have a real-world example to share with you on just how much Google itself trusts these listings.<\/p>\n

Bad Data Is Impacting This Business in Google Maps and the Local Pack<\/h2>\n

Experiencing ongoing frustration with a Google Business Profile that they manage, one of our Advice Local partners reached out to us for help. The business they represent moved locations in April 2021. Our partner subsequently completed an address change with Google (including the postcard verification) and everything appeared to be on track.<\/p>\n

Unfortunately, within days of verifying the business\u2019 new address, Google changed the business\u2019 address back to the old location. The partner quickly contacted Google support, who instructed them to first accept the changes for the business in the Google Business Profile. Step two would be to change the old location address to the new one again, then repeat the postcard verification process for the new address.<\/p>\n

With no alternative in sight the partner completed these steps. The postcard verification went through once more, and the address in the Google Business Profile was then correct for approximately the past nine months.<\/p>\n

Well, hold on. Last week, Google changed the business address back to the old one. And yes, the business\u2019 website most definitely has the correct address, so just what triggered Google to determine this was not the correct address for the business?<\/p>\n

Our research revealed that the partner did not have the listing management active for this business in our solution \u2013 the business had opted not to renew the service. The last time the business had active listing management was for the old address.<\/p>\n

What Was Happening With This Business\u2019 Google Business Profile?<\/h2>\n
    \n
  1. Google would accept the postcard verification and change the address to the business\u2019 new location.<\/li>\n
  2. Google algorithms would then detect that the business\u2019 address in fact differed from other trusted data sources.<\/li>\n
  3. Google automatically changed the business\u2019 address back to the old address.<\/li>\n<\/ol>\n

    Both Yelp and Bing, in addition to numerous other directories and data sources, showed this business at their old address. Changing the address with Google might have seemed a logical approach, but it was leaving this business with conflicting data online.<\/p>\n

    So how do you resolve this? To begin, the business needs their NAP data to be accurate on the most important directories, data aggregators, plus Bing and Yelp. And while it is possible to update many of these directories manually, it\u2019s time-consuming in the extreme.<\/p>\n

    Just how important is listing management for a business? Back to our example, bad data was impacting this business\u2019 visibility in the local pack and Google Maps. This agency partner is solving this business\u2019 Google Business Profile problem by fixing their bad data online in other trusted sources.<\/p>\n

    Partners trust Advice Local for listing management services<\/a> because we deliver. Is your listing management partner delivering for you?<\/p>\n

    <\/div>\n
    \n
    How Bad Data Is Affecting the Google Business Profile by @BernieColeman via @Advice_Local #SEO #GBP<\/a><\/div>\n

    Click To Tweet<\/a><\/p>\n

    <\/div>\n<\/div>\n

    Find Out About Our Business Listings Management Solution Now<\/h2>\n

    Do you need help managing the local search visibility of your clients? Our listing management solution is just what you need \u2013 request a demo today<\/a> by calling (214) 310-1356<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Last week we talked about the Google update that lets consumers add updates to a Google Business Profile (formerly Google […]<\/p>\n","protected":false},"author":3,"featured_media":17559,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-17558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business"],"yoast_head":"\nHow Bad Data Is Affecting the Google Business Profile | Advice Local<\/title>\n<meta name=\"description\" content=\"Bad data impacts local search visibility in maps and the local pack. 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