{"id":17733,"date":"2022-03-10T10:17:18","date_gmt":"2022-03-10T16:17:18","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=17733"},"modified":"2022-03-10T10:17:18","modified_gmt":"2022-03-10T16:17:18","slug":"best-practices-for-writing-business-listing-descriptions","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/best-practices-for-writing-business-listing-descriptions\/","title":{"rendered":"Best Practices for Writing Business Listing Descriptions"},"content":{"rendered":"

Last week we discussed why local businesses need solutions for mapping apps and in-dash navigation<\/a>. This week our theme is a task that\u2019s often overlooked \u2013 writing business descriptions for your clients\u2019 business listings.<\/p>\n

\"Local<\/a><\/div>\n

Are You Optimizing the Business Listing Descriptions You Are Writing for Clients?<\/h2>\n

Business descriptions are needed everywhere, from Google Business Profile (GBP) and Bing Places to Yelp and LinkedIn. As an Advice Local partner, it\u2019s probably safe to assume that you\u2019ve written a good number of business descriptions for your local business clients.<\/p>\n

But how much time and effort do you spend crafting these descriptions? At Advice Local, we\u2019ve become accustomed to finding descriptions that were seemingly created with little to no thought put into them.<\/p>\n

These descriptions can play an important role for consumers and for search engines. However, all too often these low-quality descriptions are added to a business\u2019 GBP, or dropped into our listing management partner dashboard<\/a> for use in online business listings around the web.<\/p>\n

\"biz<\/p>\n

How to Create a High-Quality Business Listing Description<\/h2>\n

Fortunately, writing an engaging business description doesn\u2019t take too much work. Most of the heavy lifting will occur at the start, then each description can be adjusted to satisfy a site\u2019s requirements. Simply take your master description and adjust it as needed, such as for platforms like Twitter that call for a lower word count. Here are the main elements to consider.<\/p>\n

1. Create an Overview<\/strong><\/p>\n

A good place to start is by describing your client\u2019s business clearly and concisely. Remember, the Google Business Profile allows 750 characters (including spaces) to work with. LinkedIn provides up to 2,000 characters, while Twitter limits you to only 160 characters. Ideally, a good business description can be adapted to all platforms without losing the essence of the business\u2019 identity.<\/p>\n

2. Develop a Keyword List<\/strong><\/p>\n

Avoid keyword stuffing at all costs \u2013 along with any other low-quality content<\/a> \u2013 but do think about the keywords that offer the most potential. What are the search terms most likely to reach ideal customers and deliver targeted traffic?<\/p>\n

3. Identify the Brand\u2019s Tone<\/strong><\/p>\n

Clients will usually have a brand tone that can be identified across marketing materials, website copy and blog posts. Think about the consumer\u2019s journey from GBP or another platform to the website, and make sure it\u2019s congruent.<\/p>\n

4. Include the Location<\/strong><\/p>\n

Don\u2019t forget to mention the main city or regions where your clients are active. We\u2019ve talked before about proximity and its growing prominence as a ranking factor. When you can add geographical relevance to the description, do so.<\/p>\n

5. Highlight a Point of Differentiation<\/strong><\/p>\n

Why should a consumer care about your client\u2019s business over any other listing? To a consumer discovering a business for the first time, a unique factor can make all the difference. For example, if your client is one of many businesses offering the same service, including a differentiator such as their guarantee or mission can show how they are better than the competition.<\/p>\n

6. Showcase Credibility<\/strong><\/p>\n

Building initial trust can be achieved even when you have a limited character count. For example, a long-established or award-winning business could briefly mention these factors to add credibility.<\/p>\n

Because so many businesses pay little attention to their descriptions, it\u2019s a clear opportunity for you to help your clients stand out. As we have discussed many times before, consumers are heavily influenced by the results they find in local listings<\/a>, and it plays a major role in their buying decisions. With just a little extra work, your clients can carve out a distinct advantage in their particular field.<\/p>\n

<\/div>\n
\n
Best Practices for Writing Business Listing Descriptions by @BernieColeman via @Advice_Local #SEO<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

Try Our Agency Partner Business Listings Solution<\/h2>\n

Do you need help managing your clients\u2019 business listings? Our partner dashboard helps create and manage business listings on the platforms that count. Why not try it for yourself? Request a demo<\/a> today and find out how we make business listing management simple. Call (214) 310-1356<\/a> for help.<\/p>\n","protected":false},"excerpt":{"rendered":"

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This week our theme is […]<\/p>\n","protected":false},"author":3,"featured_media":17734,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-17733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-listing-management"],"yoast_head":"\nBest Practices for Writing Business Listing Descriptions | Advice Local<\/title>\n<meta name=\"description\" content=\"Are you optimizing company descriptions for client business listings? 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