{"id":17753,"date":"2022-03-16T07:00:25","date_gmt":"2022-03-16T12:00:25","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=17753"},"modified":"2022-03-16T07:00:25","modified_gmt":"2022-03-16T12:00:25","slug":"how-listing-management-delivers-results","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/how-listing-management-delivers-results\/","title":{"rendered":"How Listing Management Delivers Results for Your Clients"},"content":{"rendered":"

Last week we detailed some best practices for writing business listing descriptions<\/a>. This week it\u2019s time to take a closer look at how listing management works.<\/p>\n

\"Location<\/a><\/div><\/span><\/p>\n

Improving Search Visibility With Listing Management<\/h2>\n

While we\u2019ve talked extensively about the importance of citations and listing management<\/a> in recent months, we\u2019ve spent far less time on just how the process delivers results for local businesses.<\/p>\n

To put it simply, a citation is a mention of a business\u2019 name online or offline. Ideally, the citation will include the business\u2019 address and phone number when online. It\u2019s even better if the citation includes other information like opening hours, media and services. Online these citations appear most often on a business directory, review site, mapping app or social media platform. These citations, also known as business listings in online directories<\/a>, can help a business build trust.<\/p>\n

Getting a local business listed on Google, Facebook, Yelp, Bing or any other site isn\u2019t too difficult. However, remember that the difference between getting listed on these popular platforms alone versus adding an additional 40 or more directories\u00a0is quite significant. And this is why agencies look to Advice Local as their listing management provider.<\/p>\n

Once these business listings have been created, to hold long-term effectiveness they must also be maintained. So what\u2019s the solution to this problem? Exactly \u2013 it\u2019s listing management.<\/p>\n

The Role of Data Amplification With Business Listings<\/h2>\n

Submitting to the most important directories, data aggregators and mapping apps plays a key role in building authority for businesses. To really get traction, this process must be accomplished through a dedicated solution.<\/p>\n

Google understands the impact of inaccurate or irrelevant search results for consumers. By gaining a large number of citations on credible platforms using accurate data, you signal to search engines (including Google) that you have authority within your industry. BrightLocal\u2019s 2021 Business Listing Trust Report revealed that 63% of consumers wouldn\u2019t use a business if the listing contained incorrect information. It\u2019s most definitely a fact \u2013\u00a0citation volume, consistency and authority are key factors in determining trust.<\/p>\n

Through a listing management solution like Advice Local provides, NAP data is submitted to a network of trusted sites. These sources themselves have their own network of platforms that trust them for accurate listings. So when a trusted source has vouched for your business client\u2019s listing, countless others will use the data, including Apple Maps and other popular platforms. This is the essence of data amplification.<\/p>\n

An Overview of Advice Local\u2019s Data Amplifier Network<\/h2>\n