{"id":17766,"date":"2022-03-24T07:00:25","date_gmt":"2022-03-24T12:00:25","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=17766"},"modified":"2022-03-24T07:00:25","modified_gmt":"2022-03-24T12:00:25","slug":"how-local-businesses-can-respond-to-googles-vicinity-update","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/how-local-businesses-can-respond-to-googles-vicinity-update\/","title":{"rendered":"How Local Businesses Can Respond to Google\u2019s Vicinity Update"},"content":{"rendered":"<p>Last week we looked into <a href=\"https:\/\/beta.advicelocal.com\/blog\/blog\/how-listing-management-delivers-results\/\">how listing management works<\/a>. This week we\u2019re following up with a Google algorithm update that is still causing aggravation for many local businesses.<\/p>\n<div class=\"cb-advice\"><a href=\"https:\/\/www.advicelocal.com\/advice-local-resources\/mobile-experience-ebook\/?utm_source=Blog_Banner&#038;utm_medium=Blog_Content_Banner&#038;utm_campaign=Blog_Banner&#038;utm_content=mobile_hot_topic_download_now\"><img loading=\"lazy\" width=\"700\" height=\"250\" src=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/04\/Mobile.png\" class=\"acb-banner-image\" alt=\"Advice Mobile eBook\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/04\/Mobile.png 700w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/04\/Mobile-300x107.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/div>\n<h2>The Google Vicinity Update and Its Impact on Local Businesses<\/h2>\n<p>You\u2019ve probably noticed Google\u2019s recent efforts to clean up spam in the local pack. One of these algorithm updates that targeted Google Business Profile (GBP) spam \u2013 the Vicinity Update \u2013 was rolled out towards the end of last year. Yet even now, many local businesses are still suffering the consequences.<\/p>\n<p>As a refresher, in an attempt to deliver the most relevant local pack results to searchers, the Vicinity Update focused on keyword spam within a business\u2019 name on their GBP. Unfortunately, businesses that legitimately had keywords in their business name were caught up by the update and faced negative consequences. Today, these businesses need help with strategies to overcome the negatives.<\/p>\n<h2>Applying EAT to a Google Business Profile Can Help Improve Placement<\/h2>\n<p>So, just what can you do to help your clients\u2019 businesses recover? Well, first of all, their Google Business Profile must be optimized to a high standard \u2013 without triggering concerns about spam. <a href=\"https:\/\/beta.advicelocal.com\/blog\/blog\/how-to-apply-google-eat-to-a-google-my-business-listing-infographic\/\">Applying Google EAT to a business listing<\/a> is one way to accomplish this.<\/p>\n<ul>\n<li>Expertise \u2013 Businesses must demonstrate expertise relating to what their audiences want. This can be done through content, GBP posts, videos and FAQs that highlight their expert status.<\/li>\n<li>Authoritativeness \u2013 Authority status can be built up by getting consistent positive reviews, answering customer questions, publishing GBP posts and even adding optimized images to the listing.<\/li>\n<li>Trustworthiness \u2013 Building trust takes time, but it\u2019s crucial. Businesses must publish accurate information, respond to both positive and negative reviews \u2013 and be accessible to customers.<\/li>\n<\/ul>\n<p>EAT applies to the business\u2019 website and social media as well as the Google Business Profile itself. It\u2019s important to periodically review the business on all these platforms, and have an ongoing strategy that helps them establish their expertise, authoritativeness and trustworthiness.<\/p>\n<h2>Using Google\u2019s Visual Search &amp; Images to Improve Visibility<\/h2>\n<p>Have you been overlooking images? Creating and uploading high-quality images brings many benefits to a Google Business Profile. <a href=\"https:\/\/www.brightlocal.com\/learn\/what-is-visual-search-a-primer-for-local-businesses\/\" target=\"_blank\" rel=\"noopener\">BrightLocal<\/a> discusses why you\u2019ll want to consider visual search for the images you upload to a GBP. If you\u2019re not yet familiar with visual search, it\u2019s essentially a search conducted using an image rather than text or voice.<\/p>\n<p>And yes, there\u2019s a reason for this \u2013 Google has become far better at understanding what is contained in an image \u2013 including faces, objects, properties, even possible explicit content. When a user gives Google permission to use their location during a visual search, local businesses with relevant products, services, facilities and attributes are likely to feature in the local pack results.<\/p>\n<p>For a local business, this means that the images you upload must be relevant and accurate for the user and for Google\u2019s visual search technology as well.<\/p>\n<p>Visual search will benefit a business when they deliver accurate and relevant information through their images. However, visual search might go wrong if Google misinterprets the content of GBP images. In such instances, a business\u2019 chances of a prominent local pack placement are limited.<\/p>\n<p>In itself, posting images on a GBP is not complicated, but managing a franchise or multiple Google Business Profiles will reveal that the process can become quite time-intensive.<\/p>\n<p>Fortunately, we do have a solution \u2013 using <a href=\"https:\/\/beta.advicelocal.com\/blog\/products\/enhanced-google-business-profile-tools\/\">Advice Local\u2019s Google Business Profile tool<\/a> allows you to schedule images to publish at a set time \u2013 whether for a single GBP or multiples. Plus, our tool allows you to schedule GBP posts, upload questions and answers, even respond to reviews \u2013 just a small sample of the helpful features our tool provides.<\/p>\n<h2>Local Factors That Can Help Businesses Win<\/h2>\n<p>When it comes to local search results remember <a href=\"https:\/\/beta.advicelocal.com\/blog\/blog\/google-maps-ranking-facts\/\">the magic trio \u2013 relevance, distance and prominence<\/a>. Distance was one area where local businesses saw gains from the Vicinity Update.<\/p>\n<p>Following Vicinity, Google may be more likely to feature smaller businesses over big companies when they are closer to a searcher&#8217;s location. As <a href=\"https:\/\/www.searchenginejournal.com\/ranking-factors\/relevance-distance-prominence\/\" target=\"_blank\" rel=\"noopener\">Search Engine Journal<\/a> reported, local businesses that show prominence through reviews, citations and EAT can beat out the bigger brands.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=How+Local+Businesses+Can+Respond+to+%23Google%E2%80%99s+Vicinity+Update+by+%40BernieColeman+via+%40Advice_Local+%23GMB+%23GBP&#038;url=https:\/\/www.advicelocal.com\/blog\/how-local-businesses-can-respond-to-googles-vicinity-update\/' target='_blank'>How Local Businesses Can Respond to #Google\u2019s Vicinity Update by @BernieColeman via @Advice_Local #GMB #GBP<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=How+Local+Businesses+Can+Respond+to+%23Google%E2%80%99s+Vicinity+Update+by+%40BernieColeman+via+%40Advice_Local+%23GMB+%23GBP&#038;url=https:\/\/www.advicelocal.com\/blog\/how-local-businesses-can-respond-to-googles-vicinity-update\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<h2>Are You Ready to Try Our Listing Management Solution?<\/h2>\n<p>Advice Local\u2019s listing management and local SEO software is helping agencies and marketers increase their clients\u2019 search visibility. From listing management to ongoing visibility monitoring and managing your clients\u2019 Google Business Profiles, we can help. To try our technology for yourself, <a href=\"https:\/\/beta.advicelocal.com\/blog\/schedule-a-demo\/\">request a demo<\/a> today by calling <a href=\"tel:(214) 310-1356\">(214) 310-1356<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week we looked into how listing management works. This week we\u2019re following up with a Google algorithm update that [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17767,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-17766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-realtime"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Local Businesses Can Respond to Google\u2019s Vicinity Update | Advice Local<\/title>\n<meta name=\"description\" content=\"Google\u2019s Vicinity Update limited search visibility for many local businesses. Find out how Advice Local is responding. Call (214) 310-1356 for help.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.advicelocal.com\/blog\/how-local-businesses-can-respond-to-googles-vicinity-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Local Businesses Can Respond to Google\u2019s Vicinity Update | Advice Local\" \/>\n<meta property=\"og:description\" content=\"Google\u2019s Vicinity Update limited search visibility for many local businesses. Find out how Advice Local is responding. 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