{"id":17831,"date":"2022-04-07T10:47:44","date_gmt":"2022-04-07T15:47:44","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=17831"},"modified":"2022-04-07T10:47:44","modified_gmt":"2022-04-07T15:47:44","slug":"how-conduct-stress-free-local-presence-audits","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/how-conduct-stress-free-local-presence-audits\/","title":{"rendered":"How to Conduct Stress-Free Local Presence Audits"},"content":{"rendered":"<p>Last week we rounded up the most relevant and insightful <a href=\"https:\/\/www.advicelocal.com\/blog\/gbp-spam-bookings-watchbait\/\">digital marketing topics of the month<\/a> to end the 1st quarter of 2022. As we move into April, it\u2019s time to shift the focus to a process every agency should be thinking about \u2013 local presence audits.<\/p>\n<div class=\"cb-advice\"><a href=\"https:\/\/www.advicelocal.com\/seo-tools\/local-visibility-report\/?utm_source=Blog_Banner&#038;utm_medium=Blog_Content_Banner&#038;utm_campaign=Blog_Banner&#038;utm_content=free_report_check_local_visibility\"><img loading=\"lazy\" width=\"700\" height=\"250\" src=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/02\/online-visibility-report-ad.png\" class=\"acb-banner-image\" alt=\"Free Online Visibility Report\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/02\/online-visibility-report-ad.png 700w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/02\/online-visibility-report-ad-300x107.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/div>\n<h2>Are You Running Local Presence Audits on Your Clients?<\/h2>\n<p>It doesn&#8217;t seem that long ago that we were making our digital marketing New Year\u2019s resolutions, but now we\u2019re officially into the second quarter of the year. As we have mentioned before, you should perform audits of your clients\u2019 local presence at least quarterly. So with that in mind, we wanted to offer a straightforward guide to running local clients\u2019 audits.<\/p>\n<h2>Local Presence Factors for Analysis<\/h2>\n<p>Before we get into the main areas where a strong local presence will deliver the best results, we need to consider which factors are worth analyzing. Here are some examples to consider for your audit.<\/p>\n<ul>\n<li>Goals \u2013 What goals did you and your clients set, and have the milestones been reached?<\/li>\n<li>Reporting \u2013 Do you have a solid reporting system to record reach, engagement, conversions and more?<\/li>\n<li>Tools \u2013 Could you have improved efficiency and ROI using dedicated local presence management tools?<\/li>\n<li>Interaction \u2013 Are you interacting with audiences through review responses, social media and questions and answers?<\/li>\n<\/ul>\n<p>To get the most from a local presence audit, it\u2019s worth limiting your areas of focus to the most important ranking signals. You may recall that we recently covered what to prioritize in the <a href=\"https:\/\/www.advicelocal.com\/blog\/2021-local-search-ranking-factors\/\">Local Search Ranking Factors report<\/a>.<\/p>\n<p><strong>1. Google Business Profile<\/strong><\/p>\n<p>The report for 2021 recommended prioritizing Google Business Profile (GBP) optimization to maximize visibility in Google. This is easily achievable with some simple tweaks to your clients\u2019 profiles. You can start by setting up primary and additional business categories, adding images and videos \u2013 and writing an <a href=\"https:\/\/www.advicelocal.com\/blog\/best-practices-for-writing-business-listing-descriptions\/\">engaging business listing description<\/a>.<\/p>\n<p>If your audit concludes that these steps have been completed, some more advanced options include <a href=\"https:\/\/www.advicelocal.com\/blog\/google-my-business-attributes-create-non-traditional-verticals\/\">using attributes to target non-traditional verticals<\/a> and creating additional listings for multi-location businesses.<\/p>\n<p><strong>2. Bing &amp; Yelp<\/strong><\/p>\n<p>With Google being the natural priority for local businesses, an audit will likely find areas for diversification. Remember, <a href=\"https:\/\/www.advicelocal.com\/blog\/visibility-google-my-business-prioritize-local-listings\/\">there are many local listings platforms<\/a> with traffic and customer potential, so why not include them in a marketing campaign?<\/p>\n<p>At Advice Local, we include Bing submissions and <a href=\"https:\/\/www.advicelocal.com\/blog\/yelp-public-edits-for-free\/\">Yelp public edits<\/a> with no additional fees, making it easy to develop optimized listings. Of course, the consistency of name, address and phone number (NAP) data will impact results across all the major platforms, so an audit needs to find any discrepancies and adjust them.<\/p>\n<p><strong>3. Online Listings<\/strong><\/p>\n<p>While platforms like Google, Bing and Yelp may get much of the attention, there\u2019s a whole world of online listings that you need to consider. We have also discussed a study from Moz that found local businesses achieved improved results when they <a href=\"https:\/\/www.advicelocal.com\/blog\/study-proves-listing-management-relevant\/\">syndicated data to a wide network<\/a> rather than a small handful of popular platforms.<\/p>\n<p>The concept of <a href=\"https:\/\/www.advicelocal.com\/blog\/how-listing-management-delivers-results\/\">data amplification<\/a> is at the heart of this approach. By partnering with Advice Local, agencies can ensure their clients are accessible on directories, mapping apps, GPS navigation solutions and voice assistants.<\/p>\n<p><strong>4. Social Media<\/strong><\/p>\n<p>While the Local Search Ranking Factors report removed social signals as a ranking factor, it still plays other important roles. Sites like Facebook are important listings platforms, with the ability to include NAP data, customer reviews and more. Due to these factors helping bolster a business\u2019 <a href=\"https:\/\/www.advicelocal.com\/blog\/how-to-apply-google-eat-to-a-google-my-business-listing-infographic\/\">Google EAT<\/a> (expertise, authoritativeness and trustworthiness), it is worth including social media within any audit.<\/p>\n<p><strong>5. Website Location Pages<\/strong><\/p>\n<p><a href=\"https:\/\/www.advicelocal.com\/blog\/local-visibility-multi-location-businesses\/\">Building website location pages<\/a> helps deliver targeted traffic using location-specific long-tail keywords. This approach can be useful for multi-location companies, but should also be a best practice used by every local business. It\u2019s worth remembering that the Local Search Ranking Factors report highlighted the geographic keyword relevance of domain content as a vital factor for both local pack and organic search visibility.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=How+to+Conduct+Stress-Free+Local+Presence+Audits+by+%40BernieColeman+%23SEO&#038;url=https:\/\/www.advicelocal.com\/blog\/how-conduct-stress-free-local-presence-audits\/' target='_blank'>How to Conduct Stress-Free Local Presence Audits by @BernieColeman #SEO<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=How+to+Conduct+Stress-Free+Local+Presence+Audits+by+%40BernieColeman+%23SEO&#038;url=https:\/\/www.advicelocal.com\/blog\/how-conduct-stress-free-local-presence-audits\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<h2>Local Presence Audits Are Easy With Our Tool<\/h2>\n<p>At Advice Local, we help clients run local presence audits with our real-time management tool. Check the visibility score, manage listings, order local listings services and much more. To try it for yourself, <a href=\"https:\/\/beta.advicelocal.com\/blog\/schedule-a-demo\/\">request a demo<\/a> or call <a href=\"tel:(214) 310-1356\">(214) 310-1356<\/a> to see how our tool can help you!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week we rounded up the most relevant and insightful digital marketing topics of the month to end the 1st [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17832,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-17831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Conduct Stress-Free Local Presence Audits | Advice Local<\/title>\n<meta name=\"description\" content=\"Have you conducted a local presence audit recently? 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Call (214) 310-1356 to see how our tool can help you!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.advicelocal.com\/blog\/how-conduct-stress-free-local-presence-audits\/\" \/>\n<meta property=\"og:site_name\" content=\"Advice Local\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/advicelocallistings\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-07T15:47:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2022\/04\/how-conduct-local-presence-audit-FB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bernadette Coleman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to Conduct Stress-Free Local Presence Audits via @Advice_Local\" \/>\n<meta name=\"twitter:description\" content=\"Have you conducted a local presence audit recently? 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