{"id":17849,"date":"2022-04-21T07:00:41","date_gmt":"2022-04-21T12:00:41","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=17849"},"modified":"2022-04-21T07:00:41","modified_gmt":"2022-04-21T12:00:41","slug":"how-to-reduce-bad-data-from-google-auto-updates","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/how-to-reduce-bad-data-from-google-auto-updates\/","title":{"rendered":"How to Reduce the Risk of Bad Data From Google Auto-Updates"},"content":{"rendered":"

Last week we looked at the key role that prominence plays in local search pack visibility<\/a>. This week we\u2019re focusing on reducing the risk of bad data from Google\u2019s new machine learning auto-updates.<\/p>\n

\"White-Labeled<\/a><\/div>\n

Google Will Start Predicting Business Hours Using AI and Machine Learning<\/h2>\n

As a refresher, Google recently shared how they will begin using their AI and machine learning to update the business hours for local businesses on their Google Business Profiles (GBP). Yes, a self-updating map is here.<\/p>\n

So this is just a small update, right? Absolutely not, as according to Google there will be an estimated 20 million businesses due to see their business hours automatically adjusted within the next six months.<\/p>\n

Mike Blumenthal addressed this last week on the Local U podcast<\/a>, sharing tips on how businesses can prevent Google\u2019s AI from making these updates.<\/p>\n

Best Ways to Avoid Google\u2019s Automated Updates on a Google Business Profile<\/h2>\n
    \n
  1. Make sure the business hours are correct on the business\u2019 website.<\/li>\n
  2. Keep the hours updated on the GBP, including times when the business will be closed for holidays.<\/li>\n
  3. Ensure citations and directory listings on other sites have the correct business information and business hours.<\/li>\n<\/ol>\n

    We agree totally with Mike\u2019s tips. As a business listing management company<\/a> that makes it easy to keep the information on these sites accurate and updated, you can see why we might be partial to them.<\/p>\n

    For proof of the value of these tips, you need only look at Google themselves. In the announcement for the self-updating map<\/a>, Google made it clear that their systems analyze when the business profile was last updated and the hours the business website lists. Therefore, by simply following the three steps, there will be no reason for Google\u2019s algorithms to intervene.<\/p>\n

    Directory Listings Have More Influence Than You May Think<\/h2>\n

    While directory listings don\u2019t have the same amount of influence they did years ago in SERPS (search engine results pages), they still hold quite a bit of influence. Yes, consumers trust them, and Google trusts them as well.<\/p>\n

    We actually shared an example of bad data<\/a> and showed how it was impacting a business\u2019 GBP. The business\u2019 issue was tied to the directory listings reflecting bad data. As a response to this, Google kept changing the business\u2019 address to an old address. This example alone demonstrates that Google trusts business listings as a data source.<\/p>\n

    Taking the steps above that Mike has recommended is a good start. Another way to ensure Google is fully aware that a business\u2019 Google Business Profile is accurate (and doesn\u2019t require the help of their AI) is to use the other features available within the Google Business Profile. These elements include GBP posts, questions and answers and more.<\/p>\n

    Auto-Reject GBP Public Updates Through the Advice Local Dashboard<\/h2>\n

    In addition, we recommend that partners use the feature available to them within the Advice Local partner dashboard to auto-reject public edits to a business\u2019 GBP. Using this feature will help you ensure that others cannot make edits to your clients\u2019 Google Business Profiles that are not accurate.<\/p>\n

    <\/div>\n
    \n
    How to Reduce the Risk of Bad Data From #Google Auto-Updates by @BernieColeman via @Advice_Local #SEO<\/a><\/div>\n

    Click To Tweet<\/a><\/p>\n

    <\/div>\n<\/div>\n

    Listing Management Can Help<\/h2>\n

    Not only does our dashboard enable you to auto-reject public edits, it also provides a Google Authority Score, online visibility reports and much more. To get started, request a demo<\/a> today or call (214) 310-1356<\/a> to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Last week we looked at the key role that prominence plays in local search pack visibility. This week we\u2019re focusing […]<\/p>\n","protected":false},"author":3,"featured_media":17850,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-17849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"yoast_head":"\nHow to Reduce the Risk of Bad Data From Google Auto-Updates | Advice Local<\/title>\n<meta name=\"description\" content=\"Google\u2019s AI updates offer convenience, but it comes with a risk. 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