{"id":17868,"date":"2022-04-28T09:30:37","date_gmt":"2022-04-28T14:30:37","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=17868"},"modified":"2022-04-28T09:30:37","modified_gmt":"2022-04-28T14:30:37","slug":"using-google-eat-to-influence-local-relevance-signals","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/using-google-eat-to-influence-local-relevance-signals\/","title":{"rendered":"Using Google EAT to Influence Local Relevance Signals"},"content":{"rendered":"<p>Last week we discussed the introduction of <a href=\"https:\/\/beta.advicelocal.com\/blog\/blog\/how-to-reduce-bad-data-from-google-auto-updates\/\">automatic updates to business hours<\/a> on Google Business Profiles. This week we\u2019re looking at Google\u2019s growing local relevance signals, and why this makes Google EAT (expertise, authoritativeness and trustworthiness) more important than ever for a business\u2019 Google Business Profile.<\/p>\n<div class=\"cb-advice\"><a href=\"https:\/\/www.advicelocal.com\/schedule-a-demo\/?utm_source=Blog_Banner&#038;utm_medium=Blog_Content_Banner&#038;utm_campaign=Blog_Banner&#038;utm_content=you_do_the_sales_schedule_a_demo\"><img loading=\"lazy\" width=\"700\" height=\"250\" src=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/03\/local-presence-reseller-ad-e1505832425404.png\" class=\"acb-banner-image\" alt=\"Local Presence Management Reseller Solution\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/03\/local-presence-reseller-ad-e1505832425404.png 700w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/03\/local-presence-reseller-ad-e1505832425404-300x107.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/div>\n<h2>Are You Applying Google EAT to Clients\u2019 Google Business Profiles?<\/h2>\n<p>We\u2019ve talked with you quite a bit about <a href=\"https:\/\/beta.advicelocal.com\/blog\/advice-local-resources\/applying-eat-google-my-business-listing\/\">adding EAT to your clients\u2019 Google Business Profiles<\/a> \u2013\u00a0and for good reason.<\/p>\n<p>As <a href=\"https:\/\/streetfightmag.com\/2022\/04\/22\/google-adds-more-custom-relevance-signals-to-local-results\/\" target=\"_blank\" rel=\"noopener\">Damian Rollison<\/a> points out, Google uses the elements within a Google Business Profile (GBP) \u2013 such as services, photos and so on \u2013 to determine relevance. Other items, like GBP posts, are shown to also influence relevance.<\/p>\n<p>These justifications (as many call them) are also influenced by services and information on the business\u2019 website. We originally spotted this in 2019, and <a href=\"https:\/\/beta.advicelocal.com\/blog\/blog\/how-mentions-help-google-my-business-listings-map-pack\/\">discussed here<\/a> how you can help your local business clients influence the local pack by adding EAT to their Google Business Profiles.<\/p>\n<h2>Local Search Relevance and Justifications<\/h2>\n<p>You may have noticed examples of justifications in local search results as well. Essentially, justifications are snippets of text that indicate why the Google Business Profile is being featured for a particular search query. Here are just a few examples of the reasons Google uses to justify a listing:<\/p>\n<ul>\n<li>Provides \u2013 Examples of relevant services listed on a GBP.<\/li>\n<li>In stock \u2013 Up-to-date record of available products at a client\u2019s store.<\/li>\n<li>Posts \u2013 A relevant offer taken from recent Google posts.<\/li>\n<li>Their website mentions \u2013 Services taken from a business\u2019 website.<\/li>\n<li>Menu highlight \u2013 A specific type of food, such as pasta or pizza.<\/li>\n<li>Reviews \u2013 A review snippet taken from a GBP review.<\/li>\n<\/ul>\n<p>As you can see, Google is helping searchers determine why they might be interested in a business. Plus, for us as local marketers, this clearly demonstrates the need for a comprehensive Google Business Profile. For example, imagine a business that didn\u2019t list all their services on their GBP or website. If Google cannot be certain that a business offers a particular service, that business likely will not be featured for the more specific searches.<\/p>\n<p>But Google\u2019s push to expand local search doesn\u2019t end there. As Damian also points out, local search is beginning to merge with Google Shopping to offer more comprehensive and consumer-focused SERPs (search engine results pages). Thanks to improvements in Google\u2019s visual recognition technology, relevant searches are likely to feature product offerings besides the usual business data.<\/p>\n<p>At Advice Local, we\u2019re heavily in favor of adding a wide variety of images to a business\u2019 Google Business Profile. This strategy can certainly pay off for action-taking businesses, as Google showcases relevant products for targeted searches.<\/p>\n<p>If you see elements like Google posts, products and service details as being simply \u201coptional extras,\u201d it\u2019s time to rethink this. It\u2019s obvious that Google is offering an extensive local search experience that delivers more for consumers than ever before. And while Google is using AI to do much of the work, you can make things easier by creating up-to-date and complete Google Business Profiles for each of your clients.<\/p>\n<h2>Local Ranking Factors and Search Visibility<\/h2>\n<p>We\u2019ve recently mentioned that several <a href=\"https:\/\/beta.advicelocal.com\/blog\/blog\/key-factors-can-influence-local-pack\/\">ranking factors influence local pack results<\/a>. For a quick reminder, we\u2019re talking about relevance, proximity and prominence. Ideally, a business should satisfy all three factors \u2013 be appropriate for the search query, located close to the target destination \u2013 and recognized as a high-quality business.<\/p>\n<p>As you well know, local pack and map results are customized for each user. Since you can\u2019t be certain which of the three factors mentioned above will win out, what do you do? The answer here is to make use of all available elements in a GBP, along with maintaining a business website, continuing to add fresh Google posts \u2013\u00a0and underpinning these factors with Google EAT.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Using+%23Google+EAT+to+Influence+Local+Relevance+Signals+by+%40BernieColeman+%40Advice_Local+%23SEO+%23GMB+%23GBP&#038;url=https:\/\/www.advicelocal.com\/blog\/using-google-eat-to-influence-local-relevance-signals\/' target='_blank'>Using #Google EAT to Influence Local Relevance Signals by @BernieColeman @Advice_Local #SEO #GMB #GBP<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Using+%23Google+EAT+to+Influence+Local+Relevance+Signals+by+%40BernieColeman+%40Advice_Local+%23SEO+%23GMB+%23GBP&#038;url=https:\/\/www.advicelocal.com\/blog\/using-google-eat-to-influence-local-relevance-signals\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<h2>Our Listing Management Tools Are the Answer<\/h2>\n<p>For an easy, efficient approach to helping local business clients stand out in search results, the Advice Local partner dashboard is the solution. Through the dashboard you can make use of local business listings, our Google Business Profile tools such as GBP Sync and the Google Authority Score, online visibility reports and much more. To get started, <a href=\"https:\/\/beta.advicelocal.com\/blog\/schedule-a-demo\/\">request a demo<\/a> today by calling (214) 310-1356.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week we discussed the introduction of automatic updates to business hours on Google Business Profiles. This week we\u2019re looking [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17869,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-17868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using Google EAT to Influence Local Relevance Signals | Advice Local<\/title>\n<meta name=\"description\" content=\"Google continues to update local pack relevance signals. Find out why this makes Google EAT pivotal to search success. Call (214) 310-1356 for help today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.advicelocal.com\/blog\/using-google-eat-to-influence-local-relevance-signals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Google EAT to Influence Local Relevance Signals | Advice Local\" \/>\n<meta property=\"og:description\" content=\"Google continues to update local pack relevance signals. Find out why this makes Google EAT pivotal to search success. Call (214) 310-1356 for help today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.advicelocal.com\/blog\/using-google-eat-to-influence-local-relevance-signals\/\" \/>\n<meta property=\"og:site_name\" content=\"Advice Local\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/advicelocallistings\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-28T14:30:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2022\/04\/google-eat-influence-relevance-signals-FB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bernadette Coleman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Using Google EAT to Influence Local Relevance Signals via @Advice_Local #SEO\" \/>\n<meta name=\"twitter:description\" content=\"Google continues to update local pack relevance signals. Find out why this makes Google EAT pivotal to search success. Call (214) 310-1356 for help today.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2022\/04\/google-eat-influence-relevance-signals-TW.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@advice_local\" \/>\n<meta name=\"twitter:site\" content=\"@advice_local\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bernadette Coleman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/using-google-eat-to-influence-local-relevance-signals\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/using-google-eat-to-influence-local-relevance-signals\\\/\"},\"author\":{\"name\":\"Bernadette Coleman\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/person\\\/2db3c5de76eb330f52a29fb4fafa1dbd\"},\"headline\":\"Using Google EAT to Influence Local Relevance Signals\",\"datePublished\":\"2022-04-28T14:30:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/using-google-eat-to-influence-local-relevance-signals\\\/\"},\"wordCount\":738,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/using-google-eat-to-influence-local-relevance-signals\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/google-eat-influence-relevance-signals-FB.jpg\",\"articleSection\":[\"Google Business Profile\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/using-google-eat-to-influence-local-relevance-signals\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/using-google-eat-to-influence-local-relevance-signals\\\/\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/using-google-eat-to-influence-local-relevance-signals\\\/\",\"name\":\"Using Google EAT to Influence Local Relevance Signals | Advice Local\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/using-google-eat-to-influence-local-relevance-signals\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/using-google-eat-to-influence-local-relevance-signals\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/google-eat-influence-relevance-signals-FB.jpg\",\"datePublished\":\"2022-04-28T14:30:37+00:00\",\"description\":\"Google continues to update local pack relevance signals. Find out why this makes Google EAT pivotal to search success. Call (214) 310-1356 for help today.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/using-google-eat-to-influence-local-relevance-signals\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/using-google-eat-to-influence-local-relevance-signals\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/using-google-eat-to-influence-local-relevance-signals\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/google-eat-influence-relevance-signals-FB.jpg\",\"contentUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/google-eat-influence-relevance-signals-FB.jpg\",\"width\":1200,\"height\":628,\"caption\":\"Using Google EAT to Influence Local Relevance Signals\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/using-google-eat-to-influence-local-relevance-signals\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Using Google EAT to Influence Local Relevance Signals\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/\",\"name\":\"Advice Local\",\"description\":\"Local Digital Marketing Software Solutions and Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#organization\",\"name\":\"Advice Local\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/logo.png\",\"width\":265,\"height\":55,\"caption\":\"Advice Local\"},\"image\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/advicelocallistings\\\/\",\"https:\\\/\\\/x.com\\\/advice_local\",\"https:\\\/\\\/www.instagram.com\\\/advice_local\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/person\\\/2db3c5de76eb330f52a29fb4fafa1dbd\",\"name\":\"Bernadette Coleman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g\",\"caption\":\"Bernadette Coleman\"},\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/author\\\/bernadette-coleman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Using Google EAT to Influence Local Relevance Signals | Advice Local","description":"Google continues to update local pack relevance signals. Find out why this makes Google EAT pivotal to search success. Call (214) 310-1356 for help today.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.advicelocal.com\/blog\/using-google-eat-to-influence-local-relevance-signals\/","og_locale":"en_US","og_type":"article","og_title":"Using Google EAT to Influence Local Relevance Signals | Advice Local","og_description":"Google continues to update local pack relevance signals. Find out why this makes Google EAT pivotal to search success. Call (214) 310-1356 for help today.","og_url":"https:\/\/www.advicelocal.com\/blog\/using-google-eat-to-influence-local-relevance-signals\/","og_site_name":"Advice Local","article_publisher":"https:\/\/www.facebook.com\/advicelocallistings\/","article_published_time":"2022-04-28T14:30:37+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2022\/04\/google-eat-influence-relevance-signals-FB.jpg","type":"image\/jpeg"}],"author":"Bernadette Coleman","twitter_card":"summary_large_image","twitter_title":"Using Google EAT to Influence Local Relevance Signals via @Advice_Local #SEO","twitter_description":"Google continues to update local pack relevance signals. Find out why this makes Google EAT pivotal to search success. Call (214) 310-1356 for help today.","twitter_image":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2022\/04\/google-eat-influence-relevance-signals-TW.jpg","twitter_creator":"@advice_local","twitter_site":"@advice_local","twitter_misc":{"Written by":"Bernadette Coleman","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.advicelocal.com\/blog\/using-google-eat-to-influence-local-relevance-signals\/#article","isPartOf":{"@id":"https:\/\/www.advicelocal.com\/blog\/using-google-eat-to-influence-local-relevance-signals\/"},"author":{"name":"Bernadette Coleman","@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/person\/2db3c5de76eb330f52a29fb4fafa1dbd"},"headline":"Using Google EAT to Influence Local Relevance Signals","datePublished":"2022-04-28T14:30:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.advicelocal.com\/blog\/using-google-eat-to-influence-local-relevance-signals\/"},"wordCount":738,"commentCount":0,"publisher":{"@id":"https:\/\/www.advicelocal.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.advicelocal.com\/blog\/using-google-eat-to-influence-local-relevance-signals\/#primaryimage"},"thumbnailUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2022\/04\/google-eat-influence-relevance-signals-FB.jpg","articleSection":["Google Business Profile"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.advicelocal.com\/blog\/using-google-eat-to-influence-local-relevance-signals\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.advicelocal.com\/blog\/using-google-eat-to-influence-local-relevance-signals\/","url":"https:\/\/www.advicelocal.com\/blog\/using-google-eat-to-influence-local-relevance-signals\/","name":"Using Google EAT to Influence Local Relevance Signals | Advice Local","isPartOf":{"@id":"https:\/\/www.advicelocal.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.advicelocal.com\/blog\/using-google-eat-to-influence-local-relevance-signals\/#primaryimage"},"image":{"@id":"https:\/\/www.advicelocal.com\/blog\/using-google-eat-to-influence-local-relevance-signals\/#primaryimage"},"thumbnailUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2022\/04\/google-eat-influence-relevance-signals-FB.jpg","datePublished":"2022-04-28T14:30:37+00:00","description":"Google continues to update local pack relevance signals. Find out why this makes Google EAT pivotal to search success. Call (214) 310-1356 for help today.","breadcrumb":{"@id":"https:\/\/www.advicelocal.com\/blog\/using-google-eat-to-influence-local-relevance-signals\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.advicelocal.com\/blog\/using-google-eat-to-influence-local-relevance-signals\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.advicelocal.com\/blog\/using-google-eat-to-influence-local-relevance-signals\/#primaryimage","url":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2022\/04\/google-eat-influence-relevance-signals-FB.jpg","contentUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2022\/04\/google-eat-influence-relevance-signals-FB.jpg","width":1200,"height":628,"caption":"Using Google EAT to Influence Local Relevance Signals"},{"@type":"BreadcrumbList","@id":"https:\/\/www.advicelocal.com\/blog\/using-google-eat-to-influence-local-relevance-signals\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.advicelocal.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Using Google EAT to Influence Local Relevance Signals"}]},{"@type":"WebSite","@id":"https:\/\/www.advicelocal.com\/blog\/#website","url":"https:\/\/www.advicelocal.com\/blog\/","name":"Advice Local","description":"Local Digital Marketing Software Solutions and Services","publisher":{"@id":"https:\/\/www.advicelocal.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.advicelocal.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.advicelocal.com\/blog\/#organization","name":"Advice Local","url":"https:\/\/www.advicelocal.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2026\/04\/logo.png","contentUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2026\/04\/logo.png","width":265,"height":55,"caption":"Advice Local"},"image":{"@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/advicelocallistings\/","https:\/\/x.com\/advice_local","https:\/\/www.instagram.com\/advice_local"]},{"@type":"Person","@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/person\/2db3c5de76eb330f52a29fb4fafa1dbd","name":"Bernadette Coleman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g","caption":"Bernadette Coleman"},"url":"https:\/\/www.advicelocal.com\/blog\/author\/bernadette-coleman\/"}]}},"_links":{"self":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/posts\/17868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/comments?post=17868"}],"version-history":[{"count":0,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/posts\/17868\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/media\/17869"}],"wp:attachment":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/media?parent=17868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/categories?post=17868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/tags?post=17868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}