{"id":17962,"date":"2022-06-02T07:00:26","date_gmt":"2022-06-02T12:00:26","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=17962"},"modified":"2022-06-02T07:00:26","modified_gmt":"2022-06-02T12:00:26","slug":"justifications-appearing-in-google-maps-images","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/justifications-appearing-in-google-maps-images\/","title":{"rendered":"Justifications Are Appearing in Google Maps, Images &#038; More"},"content":{"rendered":"<p>Last week we discussed important research regarding \u201c<a href=\"https:\/\/www.advicelocal.com\/blog\/is-near-me-search-optimization-effective\/\">near me\u201d search queries<\/a>. Today we\u2019ve got a Google update, along with some digital marketing insights you may have missed.<\/p>\n<div class=\"cb-advice\"><a href=\"https:\/\/www.advicelocal.com\/products\/locator-pages\/?utm_source=Blog_Banner&#038;utm_medium=Blog_Content_Banner&#038;utm_campaign=Blog_Banner&#038;utm_content=locator_pages_learn_more_now\"><img loading=\"lazy\" width=\"700\" height=\"250\" src=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/04\/locatiion-landing-pages.png\" class=\"acb-banner-image\" alt=\"Location Landing Pages\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/04\/locatiion-landing-pages.png 700w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/04\/locatiion-landing-pages-300x107.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/div>\n<p>Google Maps Sees Justifications Rolled Out for Local Businesses<\/p>\n<p>We\u2019re starting with justifications this week. Over on <a href=\"https:\/\/www.seroundtable.com\/google-maps-justifications-33489.html\" target=\"_blank\" rel=\"noopener\">Search Engine Roundtable<\/a>, Barry Schwartz reported on the addition of justifications to the Google Maps mobile interface and app.<\/p>\n<p>A quick reminder \u2013 justifications are snippets of text included within a business listing to justify why that business is showing for a particular keyword.<\/p>\n<p>To make it easier for customers to find what they\u2019re looking for, Google overlays review snippets, mentions, menu items and other elements onto the local pack listings. And now they\u2019ve expanded the feature, as it seems many are seeing these overlays in Google Maps.<\/p>\n<p>We did some testing ourselves and can validate that we\u2019re seeing this in maps as well. While what was reported on Search Engine Roundtable was referred to as service justifications, we are seeing review justifications and \u201ctheir website mentions\u201d justifications also.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-17963 size-large\" src=\"https:\/\/www.advicelocal.com\/images\/google-maps-justifications-examples-1024x1024.jpg\" alt=\"\" width=\"640\" height=\"640\" \/><\/p>\n<p>As you can see above, a search for \u201cpersonal injury lawyer mckinney\u201d returns a number of businesses with review snippets. Similarly, the term \u201cprobate litigation attorney mckinney\u201d includes website mentions for related attorney services. Ultimately, the inclusion of these justifications creates a richer experience \u2013 one that can lead a searcher toward their preferred service.<\/p>\n<p>If you\u2019re not familiar with justifications or mentions, we\u2019ve covered it before in several different posts:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.advicelocal.com\/blog\/how-mentions-help-google-my-business-listings-map-pack\/\">How Mentions Help Google Business Profile Listings Surface in the Map Pack and Finder<\/a><\/li>\n<li><a href=\"https:\/\/www.advicelocal.com\/blog\/zero-click-search-what-it-has-to-do-with-google-my-business\/\">Zero-Click Search &amp; What It Has to Do With Google Business Profile<\/a><\/li>\n<li><a href=\"https:\/\/www.advicelocal.com\/blog\/why-is-google-my-business-so-important\/\">Why Is Google Business Profile So Important?<\/a><\/li>\n<\/ul>\n<p>Surfacing in the local pack or Google Maps for justifications comes down to providing comprehensive and accurate business data that satisfies Google \u2013 and the needs of searchers.<\/p>\n<p>Optimizing both a Google Business Profile (GBP) and the business\u2019 website is fundamental to the process. An optimized website and GBP work together to improve a business\u2019 appearance in the local pack, Google Maps and organic search.<\/p>\n<h2>Are You Adding Images to Google Business Profiles?<\/h2>\n<p>Speaking of optimizing your clients\u2019 GBPs, Claire Carlile shared some valuable tips on <a href=\"https:\/\/www.brightlocal.com\/learn\/google-my-business-photos\/\" target=\"_blank\" rel=\"noopener\">taking advantage of Google\u2019s visual search<\/a> push, including encouraging user-generated content (UGC).<\/p>\n<p>You\u2019ve probably noticed that we have been strong advocates of adding images to your clients\u2019 Google Business Profiles for a while now.<\/p>\n<p>Images are <a href=\"https:\/\/www.advicelocal.com\/blog\/ugc-within-google-my-business\/\">one type of user-generated content<\/a> that can be extremely helpful in improving the visibility of a GBP.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-17964 size-large\" src=\"https:\/\/www.advicelocal.com\/images\/gbp-photo-view-examples-1024x721.jpg\" alt=\"gbp-photo-view-examples\" width=\"640\" height=\"451\" \/><\/p>\n<p>Shown above are two examples of how adding photos on a GBP can bring a lot more views for your local business clients in comparison to other similar businesses.<\/p>\n<p>It\u2019s worth noting that both of these businesses are doctor\u2019s offices. It can be difficult to locate quality images appropriate for a GBP for this type of business. But this Advice Local partner got creative about getting relevant images designed to add on the GBP \u2013 and it has been paying off with lots of views.<\/p>\n<p>In fact, Google itself recommends adding photos to a GBP for better interaction with customers.<\/p>\n<p><a href=\"https:\/\/support.google.com\/business\/answer\/3038063\" target=\"_blank\" rel=\"noopener\">According to Google<\/a>, businesses that add photos to a GBP get 42% more requests for directions on Google Maps, and 35% more clicks to a business\u2019 website when compared to profiles without photos. Simply put, with Google continuously improving its visual analysis tools, including images is a smart move right now (and it will continue to be).<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Justifications+Are+Appearing+in+%23Google+%23Maps%2C+Images+%26amp%3B+More+by+%40BernieColeman+via+%40Advice_Local+%23SEO&#038;url=https:\/\/www.advicelocal.com\/blog\/justifications-appearing-in-google-maps-images\/' target='_blank'>Justifications Are Appearing in #Google #Maps, Images &amp; More by @BernieColeman via @Advice_Local #SEO<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Justifications+Are+Appearing+in+%23Google+%23Maps%2C+Images+%26amp%3B+More+by+%40BernieColeman+via+%40Advice_Local+%23SEO&#038;url=https:\/\/www.advicelocal.com\/blog\/justifications-appearing-in-google-maps-images\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<h2>Local Business Marketing Made Easy With Advice Local<\/h2>\n<p>Next time you need help with business listings management, Google Business Profile claiming or data aggregator submissions, look no further than Advice Local. <a href=\"https:\/\/beta.advicelocal.com\/blog\/schedule-a-demo\/\">Request a demo<\/a> today to see why our agency and local marketing partners choose us by calling <a href=\"tel:(214) 310-1356\">(214) 310-1356<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week we discussed important research regarding \u201cnear me\u201d search queries. Today we\u2019ve got a Google update, along with some [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17965,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-17962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-realtime"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Justifications Are Appearing in Google Maps, Images &amp; More | Advice Local<\/title>\n<meta name=\"description\" content=\"Have you seen justifications on your clients\u2019 Google Maps listings? Learn about this local search update from Google. Call (214) 310-1356 for more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.advicelocal.com\/blog\/justifications-appearing-in-google-maps-images\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Justifications Are Appearing in Google Maps, Images &amp; More | Advice Local\" \/>\n<meta property=\"og:description\" content=\"Have you seen justifications on your clients\u2019 Google Maps listings? Learn about this local search update from Google. Call (214) 310-1356 for more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.advicelocal.com\/blog\/justifications-appearing-in-google-maps-images\/\" \/>\n<meta property=\"og:site_name\" content=\"Advice Local\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/advicelocallistings\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-02T12:00:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2022\/06\/justifications-google-maps-FB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bernadette Coleman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Justifications Are Appearing in Google Maps, Images &amp; More via @Advice_Local\" \/>\n<meta name=\"twitter:description\" content=\"Have you seen justifications on your clients\u2019 Google Maps listings? 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