{"id":18085,"date":"2022-06-16T07:00:11","date_gmt":"2022-06-16T12:00:11","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=18085"},"modified":"2022-06-16T07:00:11","modified_gmt":"2022-06-16T12:00:11","slug":"expand-search-local-visibility","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/expand-search-local-visibility\/","title":{"rendered":"Expand Search Horizons Beyond Google for Local Visibility"},"content":{"rendered":"

Last week we examined the importance of mapping apps and navigation solutions<\/a> for local businesses. Today we\u2019ll talk about creating a local client optimization strategy that isn\u2019t restricted to Google.<\/p>\n

\"The<\/a><\/div>\n

Reach More Consumers by Improving Visibility on Multiple Search Engines<\/h2>\n

Damian Rollison over on Street Fight<\/a> published an article this week that looks at Google\u2019s local search dominance. Within the piece, he builds a case for the eventual erosion of this dominance \u2013 and almost puts out a challenge to startups to shift how local is done. Well, this got us thinking about the other search engines.<\/p>\n

As Damian points out, there are other search engines for consumers to pick from. Some of these are used for very specific types of searches, and others exist because users want a private experience, or simply an option other than Google.<\/p>\n

This brings us to today\u2019s topic and question: Are you optimizing your clients for local on other search engines?<\/p>\n

Bing has a 7.61%<\/a> global search market share and DuckDuckGo has 0.63%<\/a>. But as Damian points out, younger age groups often gravitate towards alternative platforms and market share can dissolve. And don\u2019t forget the power of innovation \u2013 this is well-illustrated in the social media world by the rise of TikTok.<\/p>\n

How to Optimize for Alternative Search Engines<\/h2>\n

When we search Probate Attorney McKinney, TX on Bing we get Bing\u2019s equivalent of the local pack. This means that to optimize for Bing, you need to optimize your client\u2019s Bing Places listing<\/a>.<\/p>\n

\"image<\/p>\n

When we search DuckDuckGo.com for the same thing, we get map results that are populated by Apple Maps.<\/p>\n

\"duckduckgo<\/p>\n

The question is, are you really optimizing the client for the search engine \u2013 or for the solution that powers their results?<\/p>\n

With our business listing management solution you can achieve both. Our solution allows you to optimize your clients\u2019 data in your Advice Local partner dashboard, then have it distributed to the most important sites \u2013 including Bing, Apple Maps, Yelp and much more.<\/p>\n

Our Google Business Profile Sync feature lets you enter all the business\u2019 information in our dashboard and sync it to the business\u2019 Google Business Profile (GBP). You can even optimize the business\u2019 Bing Places listing by syncing that with the business\u2019 GBP<\/a>.<\/p>\n

Improving Local SEO Beyond Google<\/h2>\n

So once again, are you optimizing your clients for the search engine or for the solution that powers their results?! As you can see, you can accomplish both by using Advice Local\u2019s partner dashboard.<\/p>\n

With an over-reliance on Google being as perilous as ever, it\u2019s important to diversify your clients\u2019 visibility. There are many instances where businesses were displaced after a Google algorithm update. We also shared a real-world example<\/a> of a GBP that was adversely impacted by bad data. However, insulating your clients from the worst of these problems is still possible with a diversified approach to search marketing.<\/p>\n

<\/div>\n
\n
Expand #Search Horizons Beyond Google for Local Visibility by @BernieColeman via @Advice_Local #SEO<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

Try Advice Local\u2019s Business Listings Management Solution for Yourself<\/h2>\n

We\u2019ve given you a brief insight into our business listing management solution and how GBP Sync can help your clients\u2019 businesses<\/a>. Well, now it\u2019s time to try it for yourself. Enjoy a range of local presence management tools from a single dashboard. Request a demo today<\/a> by calling (214) 310-1356<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Last week we examined the importance of mapping apps and navigation solutions for local businesses. Today we\u2019ll talk about creating […]<\/p>\n","protected":false},"author":3,"featured_media":18086,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-18085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"yoast_head":"\nExpand Search Horizons Beyond Google for Local Visibility | Advice Local<\/title>\n<meta name=\"description\" content=\"Are your clients\u2019 local SEO campaigns focused solely on Google? 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