{"id":18329,"date":"2022-08-11T11:12:08","date_gmt":"2022-08-11T16:12:08","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=18329"},"modified":"2022-08-11T11:12:08","modified_gmt":"2022-08-11T16:12:08","slug":"why-data-enhancers-are-integral-to-local-presence-management","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/why-data-enhancers-are-integral-to-local-presence-management\/","title":{"rendered":"Why Data Enhancers Are Integral to Local Presence Management"},"content":{"rendered":"<p>Last week we looked at Google\u2019s attempts to win over Gen Z with their <a href=\"https:\/\/www.advicelocal.com\/blog\/is-googles-latest-map-update-a-move-to-attract-gen-z\/\">new Maps updates<\/a>. This week we\u2019re focusing on data enhancers and how they can help your local business clients.<\/p>\n<div class=\"cb-advice\"><a href=\"https:\/\/www.advicelocal.com\/how-to-local-citation-audit-guide\/?utm_source=Blog_Banner&#038;utm_medium=Blog_Content_Banner&#038;utm_campaign=Blog_Banner&#038;utm_content=citation_guide_download\"><img loading=\"lazy\" width=\"700\" height=\"250\" src=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/10\/citation-guide-ad.jpg\" class=\"acb-banner-image\" alt=\"Download the Citation Audit Guide Today\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/10\/citation-guide-ad.jpg 700w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/10\/citation-guide-ad-300x107.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/div>\n<h2>Data Enhancers \u2013 The Smart Approach to Directory Listing Management<\/h2>\n<p>When it comes to the importance of business listings, opinions can certainly be divided. While almost all marketers and agencies agree that citations are required, just how much they should be prioritized is up for debate.<\/p>\n<p>We\u2019ve previously discussed how <a href=\"https:\/\/www.advicelocal.com\/blog\/study-proves-listing-management-relevant\/\">high-quality, accurate and updated listings<\/a> play a major role in local pack listings. Google themselves hints at this when discussing the three major ranking factors \u2013 relevance, proximity and prominence. To determine prominence, Google suggests they <a href=\"https:\/\/support.google.com\/business\/answer\/7091?hl=en#zippy=%2Cprominence\" target=\"_blank\" rel=\"noopener\">use elements like trusted directories and reviews<\/a> from across the web.<\/p>\n<p>And that brings us to the topic of data enhancers. Directories that get consistent traffic and maintain high standards can be considered data enhancers. Frequently, when people discuss directories they are actually referring to low-quality, spam-filled sites that will not help a business with local search prominence at all.<\/p>\n<p>In contrast, data enhancers like Judy\u2019s Book, Brownbook, BubbleLife, Yellow Pages, Hotfrog and eLocal have higher domain authority, real users \u2013 and methods in place to minimize spam. You can see the <a href=\"https:\/\/beta.advicelocal.com\/blog\/partners\/our-network\/\">full list of Advice Local data enhancers here<\/a>.<\/p>\n<p>Data enhancers offer a range of benefits for a local business trying to reach customers and improve search visibility. Some of the benefits include:<\/p>\n<ul>\n<li>Targeted traffic.<\/li>\n<li>Reputation building and consumer trust.<\/li>\n<li>Increases local visibility in search results.<\/li>\n<li>Connects consumers and businesses.<\/li>\n<li>Promote offers and events.<\/li>\n<\/ul>\n<p>Judy\u2019s Book is a fine example of the type of directory that really counts. Described as a social search tool, Judy\u2019s Book maintains high standards that prevent the decline often associated with lower-quality directories.<\/p>\n<p>And crucially, Judy\u2019s Book is also a data amplifier, meaning that businesses listed in this directory can have their data syndicated to a wider network of directories. This amplification ensures local businesses reach more consumers. Best of all, every business submitted through Advice Local\u2019s business listing management partner solution gets a <a href=\"https:\/\/www.advicelocal.com\/blog\/perks-premium-judys-book-listing\/\">premium Judy\u2019s Book listing for free<\/a>. This benefit comes with additional features such as ad impressions on the free listings that are on Judy\u2019s Book.<\/p>\n<h2>The Characteristics of a Quality Directory<\/h2>\n<p>So what should you look for in a quality directory? At Advice Local, we have our own methods for analyzing each site. Some crucial factors to look for include:<\/p>\n<ul>\n<li>An authoritative domain with brand recognition.<\/li>\n<li>An SEO-optimized and mobile-friendly website.<\/li>\n<li>Location-based features to encourage discoverability.<\/li>\n<li>Clear and user-friendly categories.<\/li>\n<li>Spam-free listings.<\/li>\n<\/ul>\n<p>When a platform has these characteristics it is likely to be an effective tool to increase local visibility for a business.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Why+Data+Enhancers+Are+Integral+to+Local+Presence+Management+by+%40BernieColeman+%23SEO&#038;url=https:\/\/www.advicelocal.com\/blog\/why-data-enhancers-are-integral-to-local-presence-management\/' target='_blank'>Why Data Enhancers Are Integral to Local Presence Management by @BernieColeman #SEO<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Why+Data+Enhancers+Are+Integral+to+Local+Presence+Management+by+%40BernieColeman+%23SEO&#038;url=https:\/\/www.advicelocal.com\/blog\/why-data-enhancers-are-integral-to-local-presence-management\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<h2>Access the Advice Local Data Amplifier Network<\/h2>\n<p>When you want the fastest, easiest approach to distributing your clients\u2019 location data where it counts, Advice Local can help. We have a comprehensive list of data enhancers, amplifiers and other local presence management services within our dashboard. Try it today \u2013 <a href=\"https:\/\/beta.advicelocal.com\/blog\/schedule-a-demo\/\">request a demo now<\/a> by calling <a href=\"tel:(214) 310-1356\">(214) 310-1356<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week we looked at Google\u2019s attempts to win over Gen Z with their new Maps updates. This week we\u2019re [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":18330,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-18329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Data Enhancers Are Integral to Local Presence Management | Advice Local<\/title>\n<meta name=\"description\" content=\"Find out how data enhancers help businesses reach customers and why you should prioritize the best directories. 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