{"id":18655,"date":"2022-09-29T11:00:41","date_gmt":"2022-09-29T16:00:41","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=18655"},"modified":"2022-09-29T11:00:41","modified_gmt":"2022-09-29T16:00:41","slug":"how-vertical-directories-provide-niche-relevance","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/how-vertical-directories-provide-niche-relevance\/","title":{"rendered":"How Vertical Directories Help Provide Niche Relevance"},"content":{"rendered":"

Last week we discussed voice search readiness for local businesses<\/a>. This week we\u2019re looking at the importance of building niche citations from vertical directories.<\/p>\n

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Are Your Clients Listed on Niche Vertical Directories?<\/h2>\n

In recent weeks, our focus has been on the various dimensions of our data amplifier network<\/a>. Essentially, these are the integrated channels that ensure your clients\u2019 businesses get found on Google Search, maps, mobile apps, wearables, GPS devices and a host of other platforms.<\/p>\n

One of the underappreciated parts of business data distribution is vertical directories. Unlike the broad publishing outlets such as Google Business Profile and Yelp, vertical directories focus exclusively on a tightly-defined industry.<\/p>\n

These vertical-specific listings offer businesses the chance to build valuable niche citations that are an integral part of local SEO. As you\u2019ll know, Google\u2019s primary ranking factors<\/a> are proximity, prominence and relevance. Well, it\u2019s the last of these three factors \u2013\u00a0relevance \u2013\u00a0that is enhanced when your clients get listed in niche-specific directories.<\/p>\n

At Advice Local, we build niche citations in two vertical directory categories \u2013 healthcare and legal. Using directories like FindLaw, LegalReach, LawLink, RateMDs, Healthcare Reviews and eLocal Doctors, agencies working with doctors, dentists, hospitals and lawyers get direct access to niche, authority platforms through our business listings management services.<\/p>\n

Why Do Niche Citations Matter?<\/h2>\n

As mentioned, Google is looking for relevancy when determining search visibility. Citations from niche platforms build trust<\/a>, make it easier to categorize what a business is about \u2013 and provide increased authority.<\/p>\n

But on top of these crucial benefits, vertical directories often rank for many niche-focused long-tail keywords. By publishing content on the legal or healthcare fields and featuring descriptions on each listing page, the directories prove relevant for a great number of search terms. And with a flow of targeted visitors coming to the website, businesses will be best placed to reap the rewards.<\/p>\n

How We Identify Niche Directories for Our Network<\/h2>\n

We screen each directory in our data amplifier network to ensure it meets our high standards. When choosing vertical directories, some of the factors we look at include:<\/p>\n