{"id":18689,"date":"2022-10-14T16:08:11","date_gmt":"2022-10-14T21:08:11","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=18689"},"modified":"2022-10-14T16:08:11","modified_gmt":"2022-10-14T21:08:11","slug":"local-marketing-strategies-for-the-upcoming-holidays","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/local-marketing-strategies-for-the-upcoming-holidays\/","title":{"rendered":"Local Marketing Strategies for the Upcoming Holidays"},"content":{"rendered":"

Last week we looked at how to boost local search presence with data amplifiers<\/a>. This week we\u2019re switching focus to the local marketing strategies that are perfect for securing seasonal buyers.<\/p>\n

\"Epic<\/a><\/div>\n

Local Marketing Strategies for Boosting Holiday Sales<\/h2>\n

Last year (at around this same time) we spoke with you about how to use a business\u2019 Google Business Profile for holiday marketing campaigns<\/a>.<\/p>\n

And while you\u2019ve seen it, have you ever really considered why stores start putting out their holiday merchandise so early? And yes, we\u2019ve all noticed that this timing seems to be well before the start of each season.<\/p>\n

Let\u2019s look at Home Depot. Have you been in a Home Depot in the last two weeks? If so, then you were most likely greeted with Christmas trees \u2013 at least this is the case in Texas.<\/p>\n

So, just why do stores start their sales earlier and earlier each year? Will the one who starts their holiday marketing first be the biggest winner? The answer to that is\u2026 maybe! However, it all starts with a plan \u2013 and we\u2019ve actually outlined a seasonal local marketing plan<\/a> before.<\/p>\n

In an article on Street Fight<\/a> there\u2019s a quote that really sticks out. Paul Brenner said: \u201cAdvertisers don\u2019t have to wait until someone is in the right aisle to engage with them. The customer doesn\u2019t need to be anywhere near the seasonal candy section but the message can help guide them there.\u201d<\/p>\n

5 Untapped Holiday Local Marketing Techniques<\/h2>\n

Now apply this to the local marketing strategies for your clients. Where can you engage your clients\u2019 prospective customers to get the results your clients are looking for? Hint: you might not normally engage them there. Let\u2019s explore\u2026.<\/p>\n

1. The Google Business Profile<\/h3>\n

Offer posts are not being used to their fullest potential. Consider creating bundled deals, free consultations, downloadable guides and limited-time seasonal coupons. Also, make use of photos or videos to enhance offers.<\/p>\n

Event posts for open houses, seasonal sales, product launches and seminars. Be sure to include the benefits of attendance to get the best deals \u2013 and include eye-catching imagery.<\/p>\n

2. Premium Features on Business Listings<\/h3>\n

For example, businesses listed in Judy\u2019s Book through Advice Local get a premium Judy\u2019s Book listing<\/a> at no additional cost. This premium listing includes ad impressions on the free listings. You\u2019ll need to log into the Judy\u2019s Book listing through your partner dashboard to take advantage of this feature.<\/p>\n

3. Advertising on Websites That Are Not Chock-Full of Competition<\/h3>\n

Advice Local\u2019s BubbleLife is just one example here. This hyperlocal online newspaper offers ad space to reach consumers in a very specific geographic area. Take a glimpse at the ads displayed in the Park Cities BubbleLife<\/a> to get a visual of what we\u2019re talking about.<\/p>\n

BubbleLife\u2019s subscribers also opt in to get this online newspaper email delivered to them each day. This is an audience that most definitely wants to hear from local businesses in their area. You should suggest\/consider submitting an article to these hyperlocal sites. It\u2019s yet another way to support the business\u2019 local community \u2013 and introduce consumers to the business.<\/p>\n

Nextdoor is another hyperlocal site to consider. \u00a0Also examine any additional hyperlocal advertising opportunities available in the area in which your clients are located.<\/p>\n

4. Supporting Community Events and Organizations<\/h3>\n

When the kids head back to school, the fundraising and advertising opportunities start up as well. By sponsoring various athletic teams, businesses can get listed as sponsors on banners, t-shirts, team Facebook pages and much more.<\/p>\n

And if athletic events aren\u2019t a fit for your clients, look to other local events such as advertising opportunities at the downtown festivals. Quite often these are starting now \u2013 and on through to the end of the year. Also, fundraisers like CASA or Boys & Girls Club of America are always an excellent way to support the local community \u2013 especially when you can donate items (services) for a raffle or silent auction. Lots of people will see your client\u2019s business name when buying raffle tickets or bidding in the auction.<\/p>\n

Consumers want to do business with other businesses that show they care. Supporting the community will go a long way towards this.<\/p>\n

5. Don\u2019t Forget the Traditional Methods<\/h3>\n

While focusing on new ways to reach consumers, don\u2019t skip over the traditional ones.<\/p>\n