{"id":18697,"date":"2022-10-20T07:00:45","date_gmt":"2022-10-20T12:00:45","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=18697"},"modified":"2022-10-20T07:00:45","modified_gmt":"2022-10-20T12:00:45","slug":"6-key-google-announcements","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/6-key-google-announcements\/","title":{"rendered":"6 Key Google Announcements You Don\u2019t Want to Miss and More"},"content":{"rendered":"

Remember last week? We shared local holiday marketing strategies<\/a> to help your local business clients reach consumers this year. Well, seems we\u2019re not the only ones suggesting that traditional \u201choliday shopping seasons\u201d might be a thing of the past.<\/p>\n

\"Check<\/a><\/div>\n

As Kelly Tyko at Axios<\/a> points out, the big brands like Amazon, Walmart and Best Buy are starting their sales earlier and earlier. Amazon\u2019s Prime Day might have kickstarted the trend, but Target\u2019s seven weeks of Black Friday deals (and similar approaches) signals the intent to change the way consumers view holiday sales.<\/p>\n

Before getting to this week\u2019s news, get this\u2026 At Advice Local we know how powerful Judy’s Book and our data amplifier network are for a local business, and it sure feels great when someone else writes about it too. Check out what this author had to say when they researched our business listings management solution<\/a>.<\/p>\n

Major Google Announcements Went Down Last Week<\/h2>\n

As Google has been making some major moves and suggestions, we\u2019re switching-up from our traditional article this week.<\/p>\n

Starting off, we have the news that Google is introducing site names<\/a> for mobile Google Search results. You\u2019ll need to add structured data on your clients\u2019 homepages to identify the site name for a search result.<\/p>\n

Moving forward, Webmaster Guidelines will be known as Google Search Essentials<\/a>. Google is making moves to be more inclusive and make it easier for everyone to understand how to succeed online. They\u2019ve thinned the guidelines down to make it easier for all to understand.<\/p>\n

They also announced a new name for Google Data Studio. Back in 2020 Google acquired Looker, the business intelligence platform \u2013 and now they have integrated several products under the Looker brand. Henceforth, Google Data Studio will be known as Looker Studio<\/a>.<\/p>\n

If you\u2019re not familiar with using this tool, it can be quite helpful. One of our Advice Local partners uses it to create real-time reports for their clients, bringing in Google Analytics, Google Search Console and Google AdWords data. This is a powerful reporting tool in so many ways.<\/p>\n

More on the Google front is a tweet from John Mu<\/a>. John, a Search Advocate at Google, points out that pinging Google that a sitemap has been updated is a good practice to follow when you want content indexed quickly.<\/p>\n

Another individual developed a quick tool<\/a> that you all can use to ping Google easily. Either way, this is something you may want to consider using for your clients when they publish something relatively important on their website. As a reminder, once it is submitted through Google Search Console, Google does regularly read a website\u2019s sitemap.<\/p>\n

Switching gears\u2026 Is Google rolling out yet another algorithm update<\/a>? Barry Schwartz at Search Engine Roundtable has seen signs of ranking changes in recent days \u2013 and he\u2019s not the only one. Google has really been pushing out a lot of algorithm updates over the last few months, so the release of one more isn\u2019t surprising.<\/p>\n

And finally, from Google, YouTube launched handles \u2013 unique channel names to make it easier to build a presence on their platform with tagging, mentions and more.<\/p>\n

Bing Is Making Moves Too<\/h2>\n

It seems Bing is trying to get consumers directly engaged in Search with the addition of polls in the knowledge panel<\/a>. Will it work? Maybe.<\/p>\n

But that\u2019s not all Bing is up to. Parent company Microsoft has released an AI image creator<\/a>. To get early access, you\u2019ll need to sign up.<\/p>\n

TikTok is adding a new photo mode feature<\/a> now. And when video isn\u2019t the best format option, users can add a carousel of images.<\/p>\n

But Wait, Here\u2019s More Search News!<\/h2>\n

Over at Search Engine Land<\/a>, Dan Toplitt discussed the broadening search landscape that extends beyond Google and the traditional search engines. Now more than ever, you must be active where your target consumers can be found.<\/p>\n

Meanwhile, Damian Rollison at Street Fight<\/a> discussed the growing problem of fake reviews and what can be done about it.<\/p>\n

And how much attention do you give to anchor text in your clients\u2019 SEO campaigns? Over at Search Engine Journal<\/a>, you\u2019ll find a helpful anchor text best practices guide that could make a difference to search visibility.<\/p>\n

And if you\u2019re thinking about trying some new digital marketing tools, BrightLocal<\/a> published a comprehensive list covering just about every category an agency could need.<\/p>\n

What about the recent BrightonSEO conference? If you missed attending, you can get the next best thing with this Google spreadsheet<\/a> that includes links to the presenters\u2019 slides. You can also sign up and watch the presentations for free online if you\u2019d like.<\/p>\n

<\/div>\n
\n
6 Key #Google Announcements You Don\u2019t Want to Miss by @BernieColeman #SEO<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

Try Our Local Presence Management Tools<\/h2>\n

Advice Local has a range of local presence management tools for agencies and local marketers. Want a simple way to improve your clients’ online visibility? Request a demo<\/a> online or by calling (214) 310-1356<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"

Remember last week? We shared local holiday marketing strategies to help your local business clients reach consumers this year. 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