{"id":18904,"date":"2022-11-03T07:00:57","date_gmt":"2022-11-03T12:00:57","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=18904"},"modified":"2022-11-03T07:00:57","modified_gmt":"2022-11-03T12:00:57","slug":"how-to-run-a-google-business-profile-audit","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/how-to-run-a-google-business-profile-audit\/","title":{"rendered":"How to Run a Google Business Profile Audit & Why It Matters"},"content":{"rendered":"

Last week we discussed the top optimization techniques for a Google Business Profile<\/a>. With Google rolling out a new look for those that manage multiple Google Business Profiles, we thought it was time to examine auditing your clients\u2019 Google Business Profiles.<\/p>\n

\"White-Labeled<\/a><\/div>\n

Are You Performing Google Business Profile Audits for Clients?<\/h2>\n

We talked with you once before about stress-free audits<\/a>, and today we want to discuss the importance of auditing the Google Business Profile (GBP) specifically. And yes, this will include cleaning up bad data.<\/p>\n

As you\u2019ll know by now, bad data affects the visibility of a business in search. We shared before how a business\u2019 data was impacting the address on a GBP listing<\/a>. And we have found other instances where Google is definitely looking to business listings to validate the legitimacy of a business.<\/p>\n

NAP data \u2013 name, address and phone number \u2013 is a well-known factor where discrepancies can do severe SEO damage to a business. But there\u2019s certainly more than NAP data to consider, so let\u2019s discuss what to audit on a Google Business Profile.<\/p>\n

11 Elements of a Google Business Profile Audit<\/h2>\n

1. NAP \u2013 As mentioned, mistakes are commonly found in NAP data. Check to ensure the business information is accurate across all listings.<\/p>\n

2. Business Description \u2013 Including products and services, location and credibility is vital. Our GBP business description guide<\/a> goes into more detail.<\/p>\n

3. Categories \u2013 The primary category should be closely related to your client\u2019s industry, while smaller niches can be targeted through additional categories.<\/p>\n

4. Business Hours \u2013 Incorrect business hours will annoy your customers. Make sure opening times are up-to-date.<\/p>\n

5. Images \u2013 Images should be high-quality and relevant to the business\u2019 products or store.<\/p>\n

6. GBP Posts \u2013 GBP posts are a way to promote coupons, make announcements \u2013 and provide useful, keyword-rich content for readers. Aim to update posts monthly (at minimum) with new content of around 200 words. Note, a GBP post must be less than 1,500 characters including spaces.<\/p>\n

7. GBP Services \u2013 Create service descriptions that tell about the services the business offers. These cannot exceed 300 characters including spaces.<\/p>\n

8. GBP Products \u2013 Write keyword-rich product descriptions with custom graphics for the products and services the business offers. The limit here is no more than 1,000 characters (including spaces).<\/p>\n

9. Questions & Answers \u2013 Adding and responding to Questions & Answers helps increase engagement with users. See our GBP Questions & Answers guide here<\/a>.<\/p>\n

10. Reviews \u2013 Not only should you be encouraging customers to leave reviews, you\u2019ll also want to respond to feedback quickly.<\/p>\n

11. Website Link \u2013 Linking back to the main business website using a call to action moves users closer to a purchase.<\/p>\n

Why Is a Google Business Profile Audit so Important?<\/h2>\n

Regularly auditing a client\u2019s GBP will guarantee there is no bad data to give an advantage to competitors. The combined elements of NAP, business description, reviews, attributes and more allow a business to satisfy Google\u2019s need for relevant, local and quality listings.<\/p>\n

<\/div>\n
\n
How to Run a Google Business Profile Audit & Why It Matters by @BernieColeman #SEO #GBP<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

Try the Advice Local Listing Management Solution Today<\/h2>\n

Advice Local helps agency partners set up and manage listings across a range of platforms. This includes features such as Google Business Profile Sync and auto-rejection of public edits. Our dashboard streamlines the local presence management process. To see for yourself, request a demo now<\/a> or call (214) 310-1356<\/a> for help.<\/p>\n","protected":false},"excerpt":{"rendered":"

Last week we discussed the top optimization techniques for a Google Business Profile. With Google rolling out a new look […]<\/p>\n","protected":false},"author":3,"featured_media":18905,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-18904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business"],"yoast_head":"\nHow to Run a Google Business Profile Audit & Why It Matters | Advice Local<\/title>\n<meta name=\"description\" content=\"Digital agencies should perform audits for their local clients. 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