{"id":18926,"date":"2022-11-10T07:00:58","date_gmt":"2022-11-10T13:00:58","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=18926"},"modified":"2022-11-10T07:00:58","modified_gmt":"2022-11-10T13:00:58","slug":"how-to-complete-a-business-listing-audit","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/how-to-complete-a-business-listing-audit\/","title":{"rendered":"How to Complete a Business Listing Audit & Why You Need To"},"content":{"rendered":"

Last week we discussed how to complete a Google Business Profile audit<\/a>. Since we\u2019re all about helping local marketers and agencies support their local business and service area business clients\u2019 places in search results, we\u2019re going to discuss how to complete an audit of their business listings distributed around the web.<\/p>\n

\"Advice<\/a><\/div>\n

Three Methods for Conducting a Business Listing Audit<\/h2>\n

There are a few ways to conduct a business listing audit. We\u2019re going to start with the most simple and go from there.<\/p>\n

1. Run Our Online Visibility Report<\/strong><\/p>\n

Advice Local\u2019s Online Visibility Report<\/a> is one of the easiest ways to check the visibility of a local business on the top directories, data aggregators and mapping apps. Our free Online Visibility Report will also display if the business is voice search-ready.<\/p>\n

2. Search the Business\u2019 Name on Google<\/strong><\/p>\n

By searching the business\u2019 name on Google (using quotation marks around the name), you will be able to identify the sites that mention the business. There\u2019s likely to be a quantity of results to funnel through in order to spot the directories. You\u2019ll need to click through to a directory to manually audit the business\u2019 name, address, phone number and categories. For future reference, we recommend placing the links to these sources in a spreadsheet with the audit results.<\/p>\n

3. Search the Business\u2019 Address on Google<\/strong><\/p>\n

To ensure you find all mentions of the business online, you\u2019ll also want to search by address. Searching this way will help you discover any inconsistencies in the business name. Plus, you\u2019ll be able to spot other businesses sharing the address \u2013 businesses that may have been located there in the past.<\/p>\n

We\u2019ve just hit the high points in a citation audit. However, we have a citation audit and clean-up guide<\/a> to walk you through each component of a citation audit.<\/p>\n

Why Is a Citation Audit Important?<\/h2>\n

What makes a citation audit such a must-do? Just consider the NAP data. Inconsistencies in name, address and phone number info about a business on the web damages trust with search engines and consumers alike.<\/p>\n

While the 2021 Local Search Ranking Factors Survey<\/a> showed that citations are less important than they once were, they remain significant.<\/p>\n

As an example, one of our Advice Local partners was having issues with Google automatically changing their client\u2019s Google Business Profile (GBP) address<\/a> back to an old one. Because the old address was listed in online directories, the business used postcard verification to confirm the new address. Despite this action, the new address continued to revert to the old automatically! This business hadn\u2019t contracted with the agency for business listing management, and this was causing issues with the GBP and online visibility in the local pack. Today, the partner is having trouble getting Yelp to accept its new address, as the old address still reappears. So how influential are citations? We\u2019ll let you decide for yourself.<\/p>\n

Are You Helping Your Local Business Clients Get Found in Search Results?<\/h2>\n

Agencies and local marketers love our business listing management solution, and for good reason. Advice Local partners can:<\/p>\n

    \n
  1. Run unlimited Baseline Reports. This report offers a great way to start a conversation with prospective clients.<\/li>\n
  2. Add our lead generation widget to their website. Partners can offer a freebie to those that visit their website, and get leads they can follow up with.<\/li>\n
  3. Use a landing page branded with their logo that allows prospects to run a free Online Visibility Report. This is an excellent option when a partner doesn\u2019t want to integrate the widget on their website.<\/li>\n<\/ol>\n

    With the options mentioned above, all the leads generated populate in your Advice Local partner dashboard for your follow-up. These leads are yours \u2013 we do not contact them, and other partners have no access to view them.<\/p>\n

    <\/div>\n
    \n
    How to Complete a Business Listing Audit & Why You Need To by @BernieColeman #SEO<\/a><\/div>\n

    Click To Tweet<\/a><\/p>\n

    <\/div>\n<\/div>\n

    Request a Demo of Our Business Listing Management Solution Today<\/h2>\n

    At Advice Local, we\u2019re all about providing the best listing management solutions for our partners. Request a demo<\/a> and find out more today!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Last week we discussed how to complete a Google Business Profile audit. Since we\u2019re all about helping local marketers and […]<\/p>\n","protected":false},"author":3,"featured_media":18928,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8,9],"tags":[],"class_list":["post-18926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-listing-management","category-local-seo"],"yoast_head":"\nHow to Complete a Business Listing Audit & Why You Need To | Advice Local<\/title>\n<meta name=\"description\" content=\"Yes, business listings are important. 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