{"id":18939,"date":"2022-11-22T07:00:15","date_gmt":"2022-11-22T13:00:15","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=18939"},"modified":"2022-11-22T07:00:15","modified_gmt":"2022-11-22T13:00:15","slug":"google-business-profile-features","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/google-business-profile-features\/","title":{"rendered":"Special GBP Edition: Google Business Profile Features You Can\u2019t Get Elsewhere"},"content":{"rendered":"

Last time we were here we talked with you about how to complete a business listing audit<\/a>. Today we\u2019d like to switch gears and discuss the Google Business Profile.<\/p>\n

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The Value of the Google Business Profile Is Undeniable<\/h2>\n

We talk about the Google Business Profile quite often at Advice Local, and yes, there\u2019s a sound reason for that. With the Google Business Profile (GBP) being one of the most important Local Ranking Factors<\/a> according to the latest study, it\u2019s important to us that our agency and local marketing partners are provided with the best information and resources.<\/p>\n

The Google Business Profile needs constant attention, and that\u2019s just a fact. From monitoring changes to publishing GBP posts and getting the best results from it, the GBP can put demands on your time. As you know, the smallest changes to a business\u2019 GBP can significantly impact the local pack and\/or Google Maps visibility \u2013 so let\u2019s take a look at how we help with this.<\/p>\n

You Need These Four Google Business Profile Features Available in Our Partner Dashboard<\/h2>\n

At Advice Local, we have a few very specific features available within our platform to help you maintain your clients\u2019 Google Business Profiles more easily.<\/p>\n

1. GBP Sync<\/strong><\/p>\n

Are you finding subtle changes that appear on your clients\u2019 profiles? With our GBP Sync feature<\/a>, we can continuously ensure the data on your clients\u2019 GBPs matches our database. You can either sync the GBP to our dashboard, or sync our dashboard to match the GBP.<\/p>\n

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For all our clients, to turn off the GBP Sync feature you\u2019ll need to adjust your dashboard settings at the partner level. You can select to schedule a sync within your partner dashboard at the client level. You\u2019ll need access to the client\u2019s GBP, then connect the account in your partner dashboard to use this feature.<\/p>\n

2. GBP Auto-Rejection<\/strong><\/p>\n

How many times have you visited one of your client\u2019s GBPs to discover that services they don\u2019t offer were added to their GBP? Or even that a change to the primary category has been made without your knowledge? These types of changes happen to businesses on a regular basis, and if you are not watching a GBP closely they might go unnoticed for quite a while.<\/p>\n

While we cannot stop Google from adding more services (services they may detect from the client\u2019s website) onto your client\u2019s Google Business Profile, we can auto-reject public edits for you.<\/p>\n

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These public edits consist of changes to the business categories, address, phone number, website URL and much more.<\/p>\n

To use this feature you must turn it on at the partner level in your dashboard. You\u2019ll need access to the GBP, and you\u2019ll need to ensure it is linked in the Google Business Profile tab in your partner dashboard.<\/p>\n

3. Google Authority Score<\/strong><\/p>\n

The Google Authority Score (GAS)<\/a> created exclusively by Advice Local was designed to help you better understand how a business\u2019 GBP is performing.<\/p>\n

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GAS looks at Brand Influence, Engagement Visibility, Influence Velocity, Q\/A Quality and Reputation Health.<\/p>\n

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To access this information you\u2019ll need access to the client\u2019s GBP \u2013 and ensure the feature is enabled in your partner dashboard.<\/p>\n

4. Google Profile Insights Data<\/strong><\/p>\n

With the most recent change to managing the GBP from search, the data you count on to understand how well the actions you\u2019re taking on a client\u2019s GBP perform \u2013 the traditional insights data \u2013 may have seemed to disappear. But when you turn to your Advice Local partner dashboard, you\u2019ll find this data available in the Google Business Profile tab.<\/p>\n

Post views, photo views and combined customer actions taken are just a few examples of the data accessible in your partner dashboard.<\/p>\n

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As mentioned above, you\u2019ll need direct access to manage the GBP and have it connected in your partner dashboard at the client level.<\/p>\n

We can\u2019t close without sharing a few more Google Business Profile resources with you.<\/p>\n