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<\/a><\/div>\n10 Most Popular Local Search Posts of 2022<\/h2>\n
1. Google Business Profile Features You Can\u2019t Get Elsewhere<\/strong><\/p>\n You probably won\u2019t be too surprised by the topic of our most popular blog post of the year \u2013 the Google Business Profile<\/a> (GBP). An optimized GBP remains one of the most effective ways to improve search visibility and grab an all-important local pack position. In 2022 Google made some significant updates to the service, and Advice Local was on the scene with the product features you need to succeed.<\/p>\n 2. Best Practices for Writing Business Listing Descriptions<\/strong><\/p>\n Business listing descriptions can be one of the most challenging parts of creating a profile \u2013 and this point was highlighted by our runner-up for the most popular article. In this post, we offered some best practices for crafting engaging business descriptions<\/a>, from building a keyword list to demonstrating credibility.<\/p>\n 3. The Value of Near Me Search Optimization in 2023<\/strong><\/p>\n 2022 saw a lot of discussion around the topic of \u201cnear me\u201d searches in Google<\/a>. The late 2021 Google Vicinity update led to some sites losing local pack placements after a crackdown on business name spam. But was this the end of \u201cnear me\u201d search optimization? In this article, we looked at why hyperlocal optimization still matters.<\/p>\n 4. Google Maps Is Now Featuring Updates From Customers<\/strong><\/p>\n During the early part of the year, agencies and local marketers began to pay attention to a Maps update from Google<\/a>. An \u201cUpdates from customers\u201d feature allowed users to submit their own business photos along with a message. This post focused on the need for close business listing management, as Google looked to roll out additional user-generated content features.<\/p>\n 5. Mapping Apps & Navigation Solutions You Can\u2019t Ignore<\/strong><\/p>\n This blog post looked at one of the core aspects of search visibility for local businesses \u2013 mapping apps and in-dash navigation solutions. Along with outlining the importance of a mapping and GPS navigation strategy<\/a>, we listed our top picks for the best mapping apps your clients should be listed on.<\/p>\n 6. Is \u201cNear Me\u201d Search Optimization Effective in 2022?<\/strong><\/p>\n A second \u201cnear me\u201d search optimization<\/a> article in our top 10 highlights the interest in hyperlocal search in 2022. This blog post offered a strategy for your business clients who lost search visibility from Google\u2019s updates, and showed why relevance, proximity and prominence are so important.<\/p>\n 7. A Refresher on Data Aggregators & Why Businesses Need Them<\/strong><\/p>\n Citations are still a cornerstone of local search marketing, and this doesn\u2019t look likely to change. However, any approach to citation building needs to focus on data accuracy and distribution to quality listings platforms<\/a>. In this post from February 2022 we looked at data aggregators \u2013 platforms that distribute business data to hundreds of relevant sites.<\/p>\n 8. A Google Business Profile Roundup, Including Dispelling a GBP Myth<\/strong><\/p>\n Straightforward GBP errors consistently prevent quality businesses from achieving significant local pack visibility. We used this particular post to address a couple of GBP myths and mistakes<\/a> that we have noticed, including a common link-building mistake that keeps reappearing.<\/p>\n 9. Justifications Are Appearing in Google Maps, Images & More<\/strong><\/p>\n In this article from June, we covered two GBP topics to improve search visibility. The first update was Google\u2019s addition of justifications for Maps mobile<\/a>, which included business categories and review snippets. The second key update demonstrated the importance of adding images to a GBP.<\/p>\n 10. These Key Factors Can Influence the Local Pack in Many Ways<\/strong><\/p>\n The big three ranking factors made up a key local search theme of 2022<\/a>. These factors are relevance, proximity and prominence, and in this blog post we detailed how they influence local presence \u2013 and why they matter to local businesses.<\/p>\n These additional popular articles that our readers loved deserve an honorable mention!<\/p>\n How to Improve a Website\u2019s Placement With the Right Content<\/strong><\/p>\n This article was published back in 2019, but it\u2019s just as relevant today. The post shows the right way to create content to improve a website\u2019s placement<\/a>.<\/p>\n Why Business Listings Are Essential for Local Businesses<\/strong><\/p>\n Why do we keep returning to the subject of business listings? To be brief, their importance should never be underestimated. This post demonstrated why business listings are so essential<\/a> \u2013 and which platforms are most crucial.<\/p>\n How to Run a Google Business Profile Audit & Why It Matters<\/strong><\/p>\n Auditing a Google Business Profile<\/a> usually highlights opportunities to enhance a listing. Back in November of 2022 we outlined an auditing method for agencies and local marketers to use with their clients\u2019 profiles.<\/p>\n How to Submit a Business Listing to Foursquare<\/strong><\/p>\n This post deserves a mention because it was published in 2015 \u2013 yet still managed to win over the most visited article of 2022. Follow the step-by-step guide to submitting a business listing to Foursquare<\/a>.<\/p>\n 2021 Local Search Ranking Factors \u2013 Applying Them in 2022<\/strong><\/p>\n This local search ranking post<\/a> (published at the end of 2021) is second runner-up in 2022 over all the other topics for traffic. Interestingly, an article on the Local Ranking Factors<\/a> made the top 10 last year, receiving the most traffic in 2021.<\/p>\n Enhanced GBP Tool for Agencies<\/strong><\/p>\n Our Enhanced GBP Tool<\/a> was a big success in 2022, with agencies loving the GBP Sync, GBP Auto-Rejection, Google Authority Score and Profile Insights features. Try it for yourself and see how easy it is to optimize a GBP listing.<\/p>\n Applying E-A-T to a Google My Business Listing<\/strong><\/p>\n Google EAT was as relevant as ever in 2022, and we were pleased to provide a leading resource on the subject. Our downloadable content showed how to apply Google EAT to a GBP listing<\/a> for an improved Google authority score.<\/p>\n That brings our most popular local search content of 2022 to a close. If you\u2019re looking for our prediction on the big theme for 2023, the safest bet is with the Google Business Profile. Continuing the theme of 2022, the GBP will surely be at the forefront of local search marketing for the upcoming year.<\/p>\n Click To Tweet<\/a><\/p>\n 2023 will be another busy year at Advice Local with new digital marketing insights and strategies. If you want to offer the best services to your local business clients, make sure to stay tuned to our local marketing blog.<\/p>\n We also operate the industry\u2019s leading local presence management tool, providing real-time listings management and data distribution. Request a demo<\/a> today or call (214) 310-1356<\/a> to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":" 2022 was another big year for local marketing, with plenty of new updates, insights and strategies to discuss. As always, […]<\/p>\n","protected":false},"author":3,"featured_media":19067,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-19066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-realtime"],"yoast_head":"\nHonorable Mentions Go to These Local Search Articles<\/h2>\n
Our Most Popular Local Search Post (Published in 2015)<\/h2>\n
A Popular Local Search Post Published in 2021<\/h2>\n
Most Visited Product Page<\/h2>\n
Most Visited Resource<\/h2>\n
Level Up Your Local Marketing Strategies in 2023<\/h2>\n