{"id":19107,"date":"2023-01-26T08:22:15","date_gmt":"2023-01-26T14:22:15","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=19107"},"modified":"2023-01-26T08:22:15","modified_gmt":"2023-01-26T14:22:15","slug":"create-local-seo-strategy-your-small-business-clients","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/create-local-seo-strategy-your-small-business-clients\/","title":{"rendered":"Create a Local SEO Strategy for Your Small Business Clients"},"content":{"rendered":"<p>As all successful agency owners know, a consistent local SEO strategy is vital for increasing search visibility. At Advice Local, we have long promoted <a href=\"https:\/\/www.advicelocal.com\/blog\/what-are-benefits-of-local-listing-management-software\/\">the benefits of local listing management software<\/a>, citation building and other proven SEO methods. But as you are probably aware, SEO takes time \u2013\u00a0and the more complex the strategy, the less profit an agency typically retains. Today we\u2019re offering an alternative way to create an SEO strategy that requires minimal maintenance, yet delivers client satisfaction and profitable returns.<\/p>\n<div class=\"cb-advice\"><a href=\"https:\/\/www.advicelocal.com\/schedule-a-demo\/?utm_source=Blog_Banner&#038;utm_medium=Blog_Content_Banner&#038;utm_campaign=Blog_Banner&#038;utm_content=white_label_lpm_learn_more\"><img loading=\"lazy\" width=\"700\" height=\"250\" src=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/03\/white-labeled-lpm-solution-ad.png\" class=\"acb-banner-image\" alt=\"White-Labeled Local Presence Management Solution\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/03\/white-labeled-lpm-solution-ad.png 700w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/03\/white-labeled-lpm-solution-ad-300x107.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/div>\n<h2>The Critical Elements of a Local SEO Strategy<\/h2>\n<p>The best local SEO strategies integrate personalized methods (content creation and social media strategies tailored for each client) with streamlined services (real-time data distribution and hands-off citation building). Here are the main elements of a local SEO strategy for small business clients.<\/p>\n<h3>Optimize Business Listings<\/h3>\n<p>In the past, agencies could rely on a set-and-forget approach to business listings. Today however, with Google and others aiming to deliver up-to-the-minute information to searchers, the GBP (Google Business Profile), Bing Places, as well as similar platforms need more direct involvement. While each directory does vary, here are some recommendations for a GBP listing.<\/p>\n<ul>\n<li>Add NAP, opening hours, a description and attributes.<\/li>\n<li>Maintain consistent data using our GBP Sync tool.<\/li>\n<li>Add high-quality images that showcase the business.<\/li>\n<li>Create Google Posts featuring offers, events and updates.<\/li>\n<li>Respond to every customer review, positive and negative.<\/li>\n<li>Monitor profile quality with our Google Authority Score.<\/li>\n<\/ul>\n<h3>Take Advantage of Data Aggregators<\/h3>\n<p>When it comes to <a href=\"https:\/\/www.advicelocal.com\/blog\/what-is-local-seo\/\">understanding local SEO<\/a>, it\u2019s critical to truly grasp the concept that Google, Bing and others strongly want to avoid conflicting business data. When search engines can\u2019t determine the exact location of a business, they are quite reluctant to give it prominence. Fortunately, you can avoid instances of bad data by syndicating consistent information to every significant listing platform.<\/p>\n<p>To help accomplish this, Advice Local uses data aggregators to distribute your clients\u2019 information to every important search engine, directory and mobile app. And if that data needs to be changed, our real-time solution gets the job done.<\/p>\n<h3>Use GPS and Mapping Apps<\/h3>\n<p>From smartphones to in-dash navigation, it has never been easier for people to reach local businesses while on the move. When consumers look up a local store they could easily be making a purchase \u2013\u00a0within minutes. Consequently, any serious local SEO strategy must incorporate GPS and mapping apps. You can submit your clients\u2019 data manually or use our GPS accelerators for straightforward syndication.<\/p>\n<h3>Simplified Reporting<\/h3>\n<p>As an agency reporting back to clients, you must not overlook the reporting aspect of local SEO. Companies want to know what you\u2019ve done and how the strategy is working. Thankfully, by partnering with the right local SEO software company you will benefit from automated reporting. Clients receive a detailed monthly SEO report \u2013 complete with your agency branding.<\/p>\n<h3>Get Found With Voice Search<\/h3>\n<p>We\u2019ve intentionally left this critical component of a local SEO strategy until last. But just because voice search doesn\u2019t get enough attention, you certainly should not be among those ignoring it. As part of a collection of <a href=\"https:\/\/beta.advicelocal.com\/blog\/products\/listing-management-services\/\">listing management services<\/a>, voice search optimization reaches Siri, Alexa, Cortana, Google Home and other uses in your clients\u2019 local areas. And while you might not know it yet, at Advice Local we let you create voice apps in moments \u2013 directly through our dashboard solution.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Create+a+Local+%23SEO+Strategy+for+Your+Small+Business+Clients+by+%40BernieColeman+%23Marketing&#038;url=https:\/\/www.advicelocal.com\/blog\/create-local-seo-strategy-your-small-business-clients\/' target='_blank'>Create a Local #SEO Strategy for Your Small Business Clients by @BernieColeman #Marketing<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Create+a+Local+%23SEO+Strategy+for+Your+Small+Business+Clients+by+%40BernieColeman+%23Marketing&#038;url=https:\/\/www.advicelocal.com\/blog\/create-local-seo-strategy-your-small-business-clients\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<h2>Simple Local SEO for Marketers and Digital Agencies<\/h2>\n<p>Advice Local helps agency clients streamline their SEO and local marketing strategies with high-quality tools. Our listing management software offers simple solutions for local presence management. To see for yourself, <a href=\"https:\/\/beta.advicelocal.com\/blog\/schedule-a-demo\/\">request a demo now<\/a> or call <a href=\"tel:(214) 310-1356\">(214) 310-1356<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As all successful agency owners know, a consistent local SEO strategy is vital for increasing search visibility. At Advice Local, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":19110,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-19107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Create a Local SEO Strategy for Your Small Business Clients &#8211; Advice Local<\/title>\n<meta name=\"description\" content=\"Create a local SEO strategy for your small business clients with Advice Local\u2019s hassle-free approach. Get started now by calling (214) 310-1356.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.advicelocal.com\/blog\/create-local-seo-strategy-your-small-business-clients\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Create a Local SEO Strategy for Your Small Business Clients | Advice Local\" \/>\n<meta property=\"og:description\" content=\"Create a local SEO strategy for your small business clients with Advice Local\u2019s hassle-free approach. Get started now by calling (214) 310-1356.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.advicelocal.com\/blog\/create-local-seo-strategy-your-small-business-clients\/\" \/>\n<meta property=\"og:site_name\" content=\"Advice Local\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/advicelocallistings\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-26T14:22:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2023\/01\/create-local-seo-strategy-your-small-business-clients-FB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bernadette Coleman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Create a Local #SEO Strategy for Your Small Business Clients via @AdviceLocal\" \/>\n<meta name=\"twitter:description\" content=\"Create a local SEO strategy for your small business clients with Advice Local\u2019s hassle-free approach. 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