{"id":19119,"date":"2023-02-02T10:03:13","date_gmt":"2023-02-02T16:03:13","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=19119"},"modified":"2023-02-02T10:03:13","modified_gmt":"2023-02-02T16:03:13","slug":"top-reasons-love-local-citations","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/top-reasons-love-local-citations\/","title":{"rendered":"The Top Reasons to Love Local Citations"},"content":{"rendered":"

If you\u2019ve been providing listing management services<\/a> to small businesses for any length of time, you surely understand the power of citations. Citations have been a local ranking factor for many years now, and are an integral part of a wide-ranging SEO strategy. But the fact that citations are ever-present in local SEO also makes it easy to lose focus on their many benefits. Here\u2019s why we love citations at Advice Local \u2013\u00a0and want to make it as easy as possible for you to build them.<\/p>\n

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Benefits of Local Citations for Small Businesses and Brands<\/h2>\n

Are you unsure of the benefits of local citation building, or need to articulate to your clients exactly why their business needs them? Just consider the following reasons.<\/p>\n

Local Citation Management Is Critical for SEO<\/h3>\n

Every local SEO strategy for small business clients<\/a> needs local citations. Also called local search citations or SEO citations by some in the industry, these mentions on authoritative directories directly help companies improve their organic search placement. And while Google is often reluctant to discuss SEO factors, industry experts like those at Search Engine Journal<\/a> indicate that the search engine uses local citations as a ranking signal in the local pack and in localized organic results.<\/p>\n

Citations Help You Build a Diverse Link Profile<\/h3>\n

To increase your clients\u2019 local presence and future-proof search results for algorithm updates, diversifying link profiles is essential. Citation building may seem like a fairly limited strategy on the surface, yet it actually lets you get featured on directories, review platforms, local community sites, specialized vertical directories and more. You may recall that in our questions to ask before hiring a citation builder<\/a> we recommended checking both the quality and diversification of a distribution network.<\/p>\n

Local Citations Are Vital for Hyperlocal Search Marketing<\/h3>\n

Citation building also ties into one of our favorite small business strategies \u2013 hyperlocal SEO. Hyperlocal is a particularly effective method right now, as Google is prioritizing proximity as one of its key search metrics. At Advice Local, businesses listed with us actually get a free listing on BubbleLife and a premium Judy\u2019s Book listing. These services let you drill down to highly specific geographical areas, delivering targeted search results.<\/p>\n

Citations Are Adaptable to Changing Circumstances<\/h3>\n

Things change, and your clients may need to modify certain aspects of their businesses fairly frequently. From changing locations or opening a new branch, adjusting hours of operation and updating photos, listings will definitely require adjustment. Unlike many other types of backlinks, citations can be amended with minimal disruption. In fact, using our real-time listings management, you can find and fix inaccurate citations for a local business<\/a> and keep the important details updated.<\/p>\n

More Reasons to Love Local Citations<\/h2>\n