{"id":19303,"date":"2023-06-08T07:00:38","date_gmt":"2023-06-08T12:00:38","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=19303"},"modified":"2023-06-08T07:00:38","modified_gmt":"2023-06-08T12:00:38","slug":"what-agencies-should-know-google-200-ranking-factors","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/what-agencies-should-know-google-200-ranking-factors\/","title":{"rendered":"What Agencies Should Know About Google\u2019s 200 Ranking Factors"},"content":{"rendered":"<p>For digital agencies, identifying where to invest your resources into local SEO is a common challenge. At Advice Local, our <a href=\"https:\/\/beta.advicelocal.com\/blog\/products\/enhanced-google-business-profile-tools\/\">Enhanced Google Business Profile Tool<\/a> helps agency partners make the most of their time with streamlined solutions. However, doing more with less is not restricted to tools and services \u2013 you also need to understand the ranking factors that underpin the search results.<\/p>\n<div class=\"cb-advice\"><a href=\"https:\/\/www.advicelocal.com\/advice-local-resources\/local-presence-mobile-search-research-paper\/?utm_source=Blog_Banner&#038;utm_medium=Blog_Content_Banner&#038;utm_campaign=Blog_Banner&#038;utm_content=mobile_curtain_download_learn_more\"><img loading=\"lazy\" width=\"700\" height=\"250\" src=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/04\/Proximity.png\" class=\"acb-banner-image\" alt=\"The Mobile Curtain\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/04\/Proximity.png 700w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/04\/Proximity-300x107.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/div>\n<h2>What Are Google Ranking Factors?<\/h2>\n<p>A ranking factor is a page or website element that increases visibility in Google\u2019s search results. In theory, optimizing for these 200 or more factors should increase your clients\u2019 search presence. However, in practice, the complexities of the search algorithm mean that interpretation of the critical factors is what will drive results for your clients.<\/p>\n<h2>7 Things Agencies Should Know About Google\u2019s 200 Ranking Factors<\/h2>\n<p><a href=\"https:\/\/backlinko.com\/google-ranking-factors\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a> recently compiled a list of Google\u2019s 200 ranking factors for 2023. Here at Advice Local, we want to give our agency partners some recommendations for the factors that will likely matter to local clients.<\/p>\n<p><strong>1. Think Beyond the Business\u2019 Website<\/strong><\/p>\n<p>While many ranking factors are specific to a business\u2019 website, they will also impact its placement in the local pack, organic search and Google Maps. Look to apply concepts like user interaction and brand signals to your client\u2019s entire network of directory sites, blogs, social platforms and more.<\/p>\n<p><strong>Ranking Factors to Consider:<\/strong><\/p>\n<ul>\n<li>Rankbrain \u2013 Machine learning interprets true user intent using location, personalization and word choice.<\/li>\n<li>Local Searches \u2013 Local business listings usually take priority in a search with local intent.<\/li>\n<\/ul>\n<p><strong>2. User Interaction Matters<\/strong><\/p>\n<p>How users interact with a website or business listing will influence search results. If a searcher clicks on a listing and immediately leaves, this implies the result was low quality or irrelevant. To counter this, prioritize the user experience in design, content quality and usability.<\/p>\n<p><strong>Ranking Factors to Consider:<\/strong><\/p>\n<ul>\n<li>Content Depth \u2013 Pages covering a topic in-depth outperform less informative content.<\/li>\n<li>Dwell Time \u2013 Google tends to reward pages that keep visitors engaged longer.<\/li>\n<\/ul>\n<p><strong>3. Pay Attention to On-Page Factors<\/strong><\/p>\n<p>On-page factors are a quick and easy opportunity to improve your clients\u2019 search performance. You may remember that on-page optimization was one of our<a href=\"https:\/\/beta.advicelocal.com\/blog\/blog\/which-local-search-ranking-factors-matter-2023\/\"> local search ranking factors that matter in 2023<\/a>. Thankfully, meta descriptions and titles are within your control, and can be optimized around a target keyword and the user experience.<\/p>\n<p><strong>Ranking Factors to Consider:<\/strong><\/p>\n<ul>\n<li>Page Loading Speed \u2013 Google and Bing expect fast-loading pages for an optimal experience.<\/li>\n<li>LSI Keywords \u2013 Related keywords on a website, Google Business Profile (GBP) and listing sites can help with ranking.<\/li>\n<\/ul>\n<p><strong>4. Freshness and Recency<\/strong><\/p>\n<p>Across many keywords, Google wants to deliver fresh results to searchers. For your local clients this means developing new, updated content on the business blog, GBP Posts, social platforms and more. In addition, make sure to audit old content and update information to add freshness and recency.<\/p>\n<p><strong>Ranking Factors to Consider:<\/strong><\/p>\n<ul>\n<li>Historical Page Updates \u2013 The number of updates to a page contributes to freshness.<\/li>\n<li>Page Age \u2013 Google often prefers older pages with fresh updates.<\/li>\n<\/ul>\n<p><strong>5. Consider E-A-T in Content Development<\/strong><\/p>\n<p>Google E-A-T (Expertise, Authoritativeness and Trustworthiness) are key factors in everything you publish online. From blog content to listing posts, Google wants to deliver accurate, insightful and reliable results. Across your client\u2019s entire web footprint, think about how you are projecting expertise, authoritativeness and trustworthiness.<\/p>\n<p><strong>Ranking Factors to Consider:<\/strong><\/p>\n<ul>\n<li>E-A-T \u2013 Google assesses E-A-T metrics across a range of industries.<\/li>\n<li>Link Authority \u2013 Think carefully about the authority of linking pages and domains when distributing business data.<\/li>\n<\/ul>\n<p><strong>6. Backlinks Are Still Essential<\/strong><\/p>\n<p>While there is still much debate about the importance of backlinks in 2023, they remain crucial ranking factors for Google. Prioritize high-quality, relevant backlinks and your clients can secure multiple search positions via the local pack and organic results.<\/p>\n<p><strong>Ranking Factors to Consider:<\/strong><\/p>\n<ul>\n<li>\u201cExpected\u201d Websites \u2013 Google uses data to assess websites they expect to link to a page.<\/li>\n<li>Co-Occurrences \u2013 Think about the words surrounding the anchor text to give it relevancy.<\/li>\n<\/ul>\n<p><strong>7. Take Directory Links Seriously<\/strong><\/p>\n<p>Directory links are an essential part of SEO, especially for local businesses. In 2023, low-quality directory links are considered webspam and could result in a penalty. If you need assistance with high-quality directory placement, our <a href=\"https:\/\/beta.advicelocal.com\/blog\/products\/listing-management-services\/\">listing management services<\/a> can help.<\/p>\n<p><strong>Ranking Factors to Consider:<\/strong><\/p>\n<ul>\n<li>Low-Quality Links \u2013 Links from inferior websites may lead to a ranking penalty.<\/li>\n<li>Diversity of Link Sources \u2013 Don\u2019t rely on a single backlink source for your clients\u2019 platforms.<\/li>\n<\/ul>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=What+Agencies+Should+Know+About+%23Google%E2%80%99s+200+Ranking+Factors%C2%A0by+%40BernieColeman+%23SEO&#038;url=https:\/\/www.advicelocal.com\/blog\/what-agencies-should-know-google-200-ranking-factors\/' target='_blank'>What Agencies Should Know About #Google\u2019s 200 Ranking Factors\u00a0by @BernieColeman #SEO<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=What+Agencies+Should+Know+About+%23Google%E2%80%99s+200+Ranking+Factors%C2%A0by+%40BernieColeman+%23SEO&#038;url=https:\/\/www.advicelocal.com\/blog\/what-agencies-should-know-google-200-ranking-factors\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<h2>Access Listing Management Services and GBP Tools for Agencies Today<\/h2>\n<p>Advice Local provides agencies and digital marketers with best choice local marketing tools and services. From our Enhanced GBP Tool to our Data Amplifier Network, we help our partners increase their clients\u2019 local presence. Would you like to try our comprehensive dashboard solution? Then <a href=\"https:\/\/beta.advicelocal.com\/blog\/schedule-a-demo\/\">request a demo today<\/a>, or call <a href=\"tel: +12143101356\">(214) 310-1356<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For digital agencies, identifying where to invest your resources into local SEO is a common challenge. At Advice Local, our [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":19304,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-19303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Agencies Should Know About Google\u2019s 200 Ranking Factors | Advice Local<\/title>\n<meta name=\"description\" content=\"Discover the Google ranking factors that matter to digital agencies and the businesses they represent in 2023. 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