{"id":20301,"date":"2025-04-24T07:00:13","date_gmt":"2025-04-24T12:00:13","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=20301"},"modified":"2025-04-24T07:00:13","modified_gmt":"2025-04-24T12:00:13","slug":"are-your-local-clients-getting-found-ai-search","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/are-your-local-clients-getting-found-ai-search\/","title":{"rendered":"Are Your Local Clients Getting Found in AI Search?"},"content":{"rendered":"<p>The need for citations has evolved alongside technology, and AI-powered local search readiness is here to stay. As search continues to change, there\u2019s one thing that remains the same\u2014and that\u2019s <a href=\"https:\/\/beta.advicelocal.com\/blog\/products\/listing-management-services\/\">the need for high-quality citation services<\/a>.<\/p>\n<div class=\"cb-advice\"><a href=\"https:\/\/www.advicelocal.com\/how-to-local-citation-audit-guide\/?utm_source=Blog_Banner&#038;utm_medium=Blog_Content_Banner&#038;utm_campaign=Blog_Banner&#038;utm_content=citation_guide_download_now\"><img loading=\"lazy\" width=\"700\" height=\"250\" src=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/09\/Citation-1.png\" class=\"acb-banner-image\" alt=\"How to Find Local Citations - Free guide\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/09\/Citation-1.png 700w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/09\/Citation-1-300x107.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/div>\n<p>Just a few short years ago, optimizing for mobile was at the center of local search, quickly followed by voice search preparedness. Today, a business must be optimized for Google Maps, organic search, voice search, mobile search and now AI search.<\/p>\n<h2>Why Is AI Search Important for Local Search Clients?<\/h2>\n<p>AI is everywhere right now\u2014yes, even in local search. The first popular Generative Pre-Trained Transformer (GPT) seemed to be simply another way to find answers to questions online. However, in a short span of time, GPT and other large language models (LLMs) have become so much more. Consumers can use AI to write their grocery lists after searching for the nearest local store, or use it to plan a future vacation, with excursions to renowned sites included. These are a couple of examples <a href=\"https:\/\/www.advicelocal.com\/blog\/why-ongoing-management-business-listings-necessary\/\">why ongoing management of your clients\u2019 business listings is necessary<\/a>.<\/p>\n<p>Currently, the largest search engines have incorporated AI into their proprietary web browsers, while other companies use these major search engines to power the data returned in their AI-powered searches.<\/p>\n<h2>The Biggest AI-Powered Search Solutions<\/h2>\n<p>These AI-powered search solutions (also known as AE\u2019s or answer engines) are changing the way that consumers search for your local business clients online, as well as changing the answers they get when they do search. And in fact, you\u2019re probably already aware of the following answer engines.<\/p>\n<ul>\n<li><strong>Gemini<\/strong> was developed by Google. It is integrated into their Chrome web browser and many of their other properties, including the Assistant and Maps.<\/li>\n<li><strong>ChatGPT<\/strong> was originally developed by the company OpenAI, but purchased by Microsoft (and is now integrated into Bing). This answer engine\u2019s search component, <strong>ChatGPT Search<\/strong>, is powered by Bing.<\/li>\n<li><strong>CoPilot<\/strong> is Microsoft\u2019s AE and part of their web browser, Microsoft Edge. It\u2019s incorporated into Bing and their other imprints as well.<\/li>\n<li><strong>Perplexity AI<\/strong> is another company that provides a GPT-based answer engine that also uses Bing as the source for its search engine.<\/li>\n<li><strong>Grok<\/strong> is part of the social networking site X (formerly Twitter). It is integrated into the platform but also available on its own website, and is being tested as a standalone mobile app in countries abroad. It\u2019s powered and developed by the company xAI.<\/li>\n<\/ul>\n<p>While Bing is the base search engine for three of the five answer engines listed, Google Search still dominates. As of 2022, 87% of consumers used Google to evaluate local businesses (according to a <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2023\/#:~:text=In%202022%2C%2087%25%20of%20people,platforms%20like%20Yelp%20and%20Facebook\" target=\"_blank\" rel=\"noopener\">2023 Bright Local survey<\/a>). This is up from 81% in 2021. With all the new answer engines, their rapid growth and adoption, it\u2019s important to keep clients\u2019 data prepared and readily accessible to AI robots, LLMs, GPTs and more. But how?<\/p>\n<h2>How Are AI-Powered Local Search Results Determined?<\/h2>\n<p>AI-powered search is still developing, and it\u2019s moving rapidly. To keep up, local marketers and agency partners need to optimize client websites, Google Business Profiles (GBP), and other assets to be found in AI-powered local search. So far, we\u2019ve learned that the search results pushed to the top of these queries are determined based on brand trust, citations, reviews, structured data and localized content.<\/p>\n<p><strong>Brand Trust<\/strong><\/p>\n<p>Consumers want relevant answers quickly, and AI-powered search prioritizes brands with a high level of trust or authority. This is where following Google\u2019s Experience, Expertise, Authoritativeness and Trustworthiness (EEAT) guidelines for all the online content of a business is important. Partners using Advice Local\u2019s listings management services can see a client\u2019s <a href=\"https:\/\/www.advicelocal.com\/blog\/world-meet-the-google-authority-score\/\">authority score in their partner dashboard<\/a>.<\/p>\n<p><strong>Citations<\/strong><\/p>\n<p>Consistent, organized data across platforms is vital to the online success of any business. This is exponentially true for AI-powered search results. Distribution of these citations to vast and varied networks is the next step. <a href=\"https:\/\/beta.advicelocal.com\/blog\/partners\/our-network\/\">Advice Local\u2019s data amplifier network<\/a> handles this, distributing client data to multiple trusted data aggregators. AI robots search these types of data sources for answers, making them very important to local search clients.<\/p>\n<p><strong>Reviews<\/strong><\/p>\n<p>In a way, reviews add the human touch to AI search. Sentiment is conveyed via star-ratings and written text. On Google, reviews show up as part of AI Overviews and in the Map Pack. It\u2019s always a best practice for businesses to encourage new reviews, and for them to manage and respond to reviews, both positive and negative. This engagement is seen by search engines and picked up by AI models. With reviews being as important as they are, we make it easy for you to monitor reviews on the most popular review sites within your partner dashboard. You can also set up automated reporting to be sent to your clients.<\/p>\n<p><strong>Structured Data<\/strong><\/p>\n<p>Clean, consistent schema markup makes it easier for search engines, AI robots and LLMs to glean sites for relevant answers. Update this data as needed during site audits and content refreshes, and make it part of the process to be checked whenever a new piece of content is published on one of your client\u2019s websites. Ensure that client sites are able to be read by robots for a chance to show up in AI search results, like AI Overviews or the products listed above.<\/p>\n<p><strong>Localized Content<\/strong><\/p>\n<p>As you know, hyperlocal content is a big part of local SEO. Consistently posting relevant updates to websites, GBPs and the like keeps content fresh, and increases the opportunity of being featured highly in search results, AI or otherwise.<\/p>\n<p>Even in the fast pace of this emergent AI-powered technology, foundational local search best practices still reign supreme.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Are+Your+Local+Clients+Getting+Found+in+%23AI+%23Search%3F+by+%40BernieColeman+%23SEO&#038;url=https:\/\/www.advicelocal.com\/blog\/are-your-local-clients-getting-found-ai-search\/' target='_blank'>Are Your Local Clients Getting Found in #AI #Search? by @BernieColeman #SEO<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Are+Your+Local+Clients+Getting+Found+in+%23AI+%23Search%3F+by+%40BernieColeman+%23SEO&#038;url=https:\/\/www.advicelocal.com\/blog\/are-your-local-clients-getting-found-ai-search\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<h2>Get Your Agency Clients Found in AI Search and Much More<\/h2>\n<p>Get clients optimized and prepared for AI-powered local search with clean, updated citations, award-winning listings management, and Advice Local\u2019s vast data amplifier network. <a href=\"https:\/\/beta.advicelocal.com\/blog\/schedule-a-demo\/\">Request a demo today<\/a>, or call <a href=\"tel:+12143101356\">(214) 310-1356<\/a> to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The need for citations has evolved alongside technology, and AI-powered local search readiness is here to stay. As search continues [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":20303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[],"class_list":["post-20301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are Your Local Clients Getting Found in AI Search? &#8211; Advice Local<\/title>\n<meta name=\"description\" content=\"Are your local search clients showing up in AI search? 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