{"id":20327,"date":"2025-05-08T07:00:37","date_gmt":"2025-05-08T12:00:37","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=20327"},"modified":"2025-05-08T07:00:37","modified_gmt":"2025-05-08T12:00:37","slug":"how-ai-changing-local-search","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/how-ai-changing-local-search\/","title":{"rendered":"How AI Is Changing Local Search"},"content":{"rendered":"<p>Generative AI is the hot topic across industries, including speculation and testing within digital marketing. Even with its rapid development, rest assured that building on a solid foundation of SEO basics like clean citations, <a href=\"https:\/\/beta.advicelocal.com\/blog\/products\/listing-management-services\/\">reputable listings management<\/a>, and a focus on local intent will keep your clients at the top of search and answer engine (AE) results.<\/p>\n<div class=\"cb-advice\"><a href=\"https:\/\/www.advicelocal.com\/advice-local-resources\/advice-locator-pages-guide\/?utm_source=Blog_Banner&#038;utm_medium=Blog_Content_Banner&#038;utm_campaign=Blog_Banner&#038;utm_content=store_locator_guide_download_find_out_now\"><img loading=\"lazy\" width=\"700\" height=\"250\" src=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/04\/store-locator-guide-ad.jpg\" class=\"acb-banner-image\" alt=\"Store Locator and Location Landing Page Guide\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/04\/store-locator-guide-ad.jpg 700w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/04\/store-locator-guide-ad-300x107.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/div>\n<p>Before we look at specific examples of intent-centered optimization, let\u2019s review some recent AI and local search numbers to help you get inside the heads of today\u2019s consumers.<\/p>\n<h2>How AI Changes Local Search by the Numbers<\/h2>\n<p>Despite rumors to the contrary, SEO is not dead\u2014and even with the rapid advances of AIs like ChatGPT, neither is Google search. According to a recent study from <a href=\"https:\/\/www.brightlocal.com\/research\/consumer-search-behavior\/\" target=\"_blank\" rel=\"noopener\">Bright Local<\/a>, the new technology is used in tandem with traditional search, and consumer adoption rates vary generationally. Here are some of the statistics.<\/p>\n<ul>\n<li>10% of Gen Z thinks of ChatGPT as their main search platform.<\/li>\n<li>40\u201360% of searches conducted by a quarter of respondents have local intent.<\/li>\n<li>85% find contact information and open hours \u201cimportant.\u201d<\/li>\n<li>42% consider proximity (near me searches) to be \u201cimportant.\u201d<\/li>\n<li>20% conduct local searches directly in maps.<\/li>\n<\/ul>\n<p>So SEO isn\u2019t going anywhere for the time being, as consumers regularly make multiple searches a day. We also see many people making decisions with immediacy or how soon they intend to visit in mind for location-based businesses. <a href=\"https:\/\/www.advicelocal.com\/blog\/are-your-local-clients-getting-found-ai-search\/\">In order for your clients to be found in these AI searches<\/a>, their businesses must be optimized for traditional and AI-initiated search queries.<\/p>\n<h2>The AI Local Search Consumer Experience Breakdown<\/h2>\n<p>Search intent and the consumer journey are vital parts of the AI local search experience. Consumers use generative AI products like ChatGPT, Gemini and Perplexity similarly to the way they use voice assistants. They ask multiple questions, building upon initial answers to learn more. AI local search is conversational.<\/p>\n<p>To make sure your clients show up in these conversations, think about how a consumer searches and what they\u2019re seeing. Let\u2019s look at an example from ChatGPT.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-20336\" src=\"https:\/\/beta.advicelocal.com\/blog\/wp-content\/uploads\/2025\/05\/best-chatgpt-example.png\" alt=\"Best chatgpt example.\" width=\"1200\" height=\"976\" srcset=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2025\/05\/best-chatgpt-example.png 1200w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2025\/05\/best-chatgpt-example-300x244.png 300w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2025\/05\/best-chatgpt-example-1024x833.png 1024w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2025\/05\/best-chatgpt-example-768x625.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Here\u2019s a primary query for the \u201cBEST\u201d local mobile groomer. It\u2019s probably no surprise that ChatGPT returns pictures, even one with a review. But it also contains a description longer than the ones seen on Google or Bing SERPS, one compiled of data gleaned from multiple sources (more on that below). This means that traditional local search tactics like pictures with alt text and fresh reviews can get you far in AI search. For many of the people surveyed, if this description was favorable, they would stick with ChatGPT to ask more questions.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-20335\" src=\"https:\/\/beta.advicelocal.com\/blog\/wp-content\/uploads\/2025\/05\/services-chatgpt-example.png\" alt=\"Services chatgpt example.\" width=\"1200\" height=\"1535\" srcset=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2025\/05\/services-chatgpt-example.png 1200w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2025\/05\/services-chatgpt-example-235x300.png 235w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2025\/05\/services-chatgpt-example-801x1024.png 801w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2025\/05\/services-chatgpt-example-768x982.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>As the consumer continues their questions, \u201cwhat services do they offer?\u201d makes sense. They need to know if the provider offers what they need. The information is simple and easy-to-read. For this data to be found and to keep the consumer following breadcrumbs to your clients, it must exist in your owned and social media.<\/p>\n<p>Having service pages with easily-read on-page content and code that\u2019s crawlable by AI robots is imperative. For instance, let\u2019s say our consumer likes what they see and will choose this provider\u2014now they\u2019ve got to contact them.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-20334\" src=\"https:\/\/www.advicelocal.com\/images\/contact-information-chatgpt-example.png\" alt=\"Contact information chatgpt example.\" width=\"1200\" height=\"1526\" \/><\/p>\n<p>When tasked with finding contact information, ChatGPT returned the phone number, website, email address, service area and social media channels. The example is a mobile-based business, as location-based businesses would also include the physical address. This varied contact information allows the consumer to engage the business however they need to.<\/p>\n<p>So what does this mean for local marketers and agency partners? They must simply continue to place value on listings management and directory placement for their clients. How do we know this? We have two more images for you from ChatGPT.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20332\" src=\"https:\/\/beta.advicelocal.com\/blog\/wp-content\/uploads\/2025\/05\/sources-information-chatgpt-example.png\" alt=\"Sources information chatgpt example.\" width=\"1200\" height=\"1439\" srcset=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2025\/05\/sources-information-chatgpt-example.png 1200w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2025\/05\/sources-information-chatgpt-example-250x300.png 250w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2025\/05\/sources-information-chatgpt-example-854x1024.png 854w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2025\/05\/sources-information-chatgpt-example-768x921.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>We asked ChatGPT to show the sources for the data it returned about our example client, and whether it looked at any directories to return contact information. ChatGPT prioritized \u201cofficial and authoritative\u201d sources like the website, service pages and social media, which we mentioned. We\u2019ll wrap up with a focus on listings management, directories, and the importance of consistency and trust.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20333\" src=\"https:\/\/beta.advicelocal.com\/blog\/wp-content\/uploads\/2025\/05\/directories-trusted-chatgpt-example.png\" alt=\"Directories trusted chatgpt example.\" width=\"1200\" height=\"1585\" srcset=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2025\/05\/directories-trusted-chatgpt-example.png 1200w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2025\/05\/directories-trusted-chatgpt-example-227x300.png 227w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2025\/05\/directories-trusted-chatgpt-example-775x1024.png 775w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2025\/05\/directories-trusted-chatgpt-example-768x1014.png 768w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2025\/05\/directories-trusted-chatgpt-example-1163x1536.png 1163w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>In this example, the BBB, Google Business Profile, Yelp and the pet vertical were part of the <a href=\"https:\/\/beta.advicelocal.com\/blog\/partners\/our-network\/\">vast directory network<\/a> deemed trustworthy by ChatGPT to return the client data in our search.<\/p>\n<p>In brief, having accurate, consistently-updated names, addresses and phone numbers (NAP data) available in those directories is vital to your clients\u2019 success.<\/p>\n<p>Yes, we do talk about this all the time, as it\u2019s the basis upon which we build so much more. Whenever clients make a change to any of their data, it has to be updated properly across channels. Listings management takes care of this. Any inconsistencies here can keep your clients out of search results, whether it\u2019s traditional or AI search.<\/p>\n<p>Google, Bing, and the various answer engines are looking for trust signals and citation consistency in directories in addition to synced operating hours, service areas and helpful, engaging content. We\u2019ll continue to talk more about this, so stick with Advice Local to learn more, maintain client satisfaction and stay ahead of the game.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=How+%23AI+Is+Changing+Local+%23Search+by+%40BernieColeman+%23SEO&#038;url=https:\/\/www.advicelocal.com\/blog\/how-ai-changing-local-search\/' target='_blank'>How #AI Is Changing Local #Search by @BernieColeman #SEO<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=How+%23AI+Is+Changing+Local+%23Search+by+%40BernieColeman+%23SEO&#038;url=https:\/\/www.advicelocal.com\/blog\/how-ai-changing-local-search\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<h2>Get Knowledgeable Local Search Support and Tools for AI Search<\/h2>\n<p>Advice Local continues to provide the tools and tracking to keep our agency partners and local search marketers in the know when it comes to generative AI advances. Get to know more about how we can support you. <a href=\"https:\/\/beta.advicelocal.com\/blog\/schedule-a-demo\/\">Request a demo<\/a> or give us a call at <a href=\"tel:+12143101356\">(214) 310-1356<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Generative AI is the hot topic across industries, including speculation and testing within digital marketing. Even with its rapid development, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":20328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-20327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How AI Is Changing Local Search &#8211; Advice Local<\/title>\n<meta name=\"description\" content=\"Generative AI is changing local search. Are your clients showing up for users in the AI Age? Advice Local gets you ahead of the game. Call (214) 310-1356.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.advicelocal.com\/blog\/how-ai-changing-local-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How AI Is Changing Local Search \u2013 Advice Local\" \/>\n<meta property=\"og:description\" content=\"Generative AI is changing local search. Are your clients showing up for users in the AI Age? Advice Local gets you ahead of the game. Call (214) 310-1356.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.advicelocal.com\/blog\/how-ai-changing-local-search\/\" \/>\n<meta property=\"og:site_name\" content=\"Advice Local\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/advicelocallistings\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-08T12:00:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2025\/05\/how-ai-changing-local-search-fb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bernadette Coleman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How #AI Is Changing Local #Search via @Advice_Local\" \/>\n<meta name=\"twitter:description\" content=\"Generative AI is changing local search. 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