{"id":235,"date":"2023-08-11T00:53:46","date_gmt":"2023-08-11T05:53:46","guid":{"rendered":"http:\/\/moseni.com\/lss\/?p=235"},"modified":"2023-08-11T00:53:46","modified_gmt":"2023-08-11T05:53:46","slug":"why-local-seo-matters","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/why-local-seo-matters\/","title":{"rendered":"Why Local SEO Matters and the Factors Impacting Visibility"},"content":{"rendered":"

The long-term fate of businesses is increasingly influenced by their ability to build a local search presence. In the current climate, using listing management services<\/a>, generating customer reviews \u2013\u00a0and increasing search visibility \u2013\u00a0will help businesses thrive.<\/p>\n

\"Lead<\/a><\/div>\n

In contrast, as consumers turn to their smartphones for recommendations and reviews, traditions like word-of-mouth just do not offer the results they did in the past. For digital agencies, the ability to recognize high-value strategies and communicate them to clients is more important than ever.<\/p>\n

Why Local SEO Is Critical for Local Business Success<\/h2>\n

A recent study by BrightLocal<\/a> indicated that the number of consumers using Google to evaluate local businesses in 2022 had risen to 87%. Both data and anecdotal experience all point to the same thing \u2013 that without a search presence, local businesses are destined to struggle. Fortunately, by tapping into the local search ecosystem, agencies are perfectly positioned to impact a business\u2019 visibility.<\/p>\n

What Local SEO Factors Impact Search Visibility?<\/h2>\n

As we have seen, local businesses need SEO<\/a> to reach consumers. But foundational practices like on-page optimization won\u2019t be enough to overcome tough competition. Let\u2019s look at some of the approaches specific to local search marketing.<\/p>\n

Leverage Data Aggregators<\/strong><\/p>\n

Data aggregators collect information about businesses and submit it to an extensive network of sources. By leveraging the power of platforms like Data Axle and Foursquare, a client\u2019s business data reaches local search engines, GPS navigation systems, mapping apps, directories and more.<\/p>\n

Why is this approach important? Well, one reason was made clear in a post by Mike Blumenthal at Near Media<\/a>. A recent guidelines update from Google advised that they use third-party sources to check whether a Google Business Profile (GBP) is in good standing.<\/p>\n

Mike notes that \u201cthis is the first time Google has essentially confirmed that they use trusted data sources such as DataAxle (varies by country) to judge whether a business is eligible.\u201d<\/p>\n

Data aggregators are an important pillar of a business\u2019 local SEO strategy. We always knew this, and after all these years it\u2019s great to see Google finally acknowledge that they highly trust the data from these sources.<\/p>\n

Focus On Quality Directories<\/strong><\/p>\n

Countless directories accept business submissions, but the quality platforms with high domain authority will offer the best search visibility returns. At Advice Local, we submit to a collection of premier directories \u2013 called data enhancers \u2013 that are trusted by Google and have their own community of users. Examples of these quality platforms include BubbleLife, BrownBook and eLocal.<\/p>\n

Expand Reach With Listing Distribution<\/strong><\/p>\n

Citations have been a key component of local presence management for many years. But submitting to data aggregators, directories and other platforms requires a systemized approach. Listing distribution typically combines manual and automated submissions to ensure accuracy across the network of sites, along with compliance with each listing platform\u2019s guidelines.<\/p>\n

Consistency Throughout the Local Search Ecosystem<\/strong><\/p>\n

Incorrect business data is a problem for local SEO, reducing trust in Google\u2019s ability to deliver accurate information to searchers. Therefore, the ability to apply real-time updates across the network is essential. At Advice Local, we use technology to tackle the need for consistency. Our Enhanced GBP Tool for Agencies<\/a> includes a client data sync, while our Data Amplifier Network incorporates real-time updates and modifications to client data.<\/p>\n

<\/div>\n
\n
Why Local #SEO Matters and the Factors Impacting #Visibility by @BernieColeman<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

Leading SEO Tools and Services for Local Agencies<\/h2>\n

Advice Local develops SEO and local presence management tools for agencies and marketers. Our dashboard solution and Data Amplifier Network helps agency partners increase search visibility for local business clients. To learn more about our range of solutions, call (214) 310-1356<\/a> or request a demo today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The long-term fate of businesses is increasingly influenced by their ability to build a local search presence. In the current […]<\/p>\n","protected":false},"author":3,"featured_media":19435,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"yoast_head":"\nWhy Local SEO Matters and the Factors Impacting Visibility – Advice Local<\/title>\n<meta name=\"description\" content=\"Find out why local SEO is crucial for local businesses, and how agencies can help increase search visibility. Call (214) 310-1356 today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.advicelocal.com\/blog\/why-local-seo-matters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Local SEO Matters and the Factors Impacting Visibility | Advice Local\" \/>\n<meta property=\"og:description\" content=\"Find out why local SEO is crucial for local businesses, and how agencies can help increase search visibility. Call (214) 310-1356 today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.advicelocal.com\/blog\/why-local-seo-matters\/\" \/>\n<meta property=\"og:site_name\" content=\"Advice Local\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/advicelocallistings\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-11T05:53:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2023\/08\/local-seo-matters-factors-impacting-visibility-FB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bernadette Coleman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Why Local SEO Matters and the Factors Impacting Visibility via @advice_local\" \/>\n<meta name=\"twitter:description\" content=\"Find out why local SEO is crucial for local businesses, and how agencies can help increase search visibility. Call (214) 310-1356 today.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2023\/08\/local-seo-matters-factors-impacting-visibility-TW.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@advice_local\" \/>\n<meta name=\"twitter:site\" content=\"@advice_local\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bernadette Coleman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/why-local-seo-matters\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/why-local-seo-matters\\\/\"},\"author\":{\"name\":\"Bernadette Coleman\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/person\\\/2db3c5de76eb330f52a29fb4fafa1dbd\"},\"headline\":\"Why Local SEO Matters and the Factors Impacting Visibility\",\"datePublished\":\"2023-08-11T05:53:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/why-local-seo-matters\\\/\"},\"wordCount\":621,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/why-local-seo-matters\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/local-seo-matters-factors-impacting-visibility-FB.jpg\",\"articleSection\":[\"Local SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/why-local-seo-matters\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/why-local-seo-matters\\\/\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/why-local-seo-matters\\\/\",\"name\":\"Why Local SEO Matters and the Factors Impacting Visibility – Advice Local\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/why-local-seo-matters\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/why-local-seo-matters\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/local-seo-matters-factors-impacting-visibility-FB.jpg\",\"datePublished\":\"2023-08-11T05:53:46+00:00\",\"description\":\"Find out why local SEO is crucial for local businesses, and how agencies can help increase search visibility. Call (214) 310-1356 today.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/why-local-seo-matters\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/why-local-seo-matters\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/why-local-seo-matters\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/local-seo-matters-factors-impacting-visibility-FB.jpg\",\"contentUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/local-seo-matters-factors-impacting-visibility-FB.jpg\",\"width\":1200,\"height\":628,\"caption\":\"Local SEO factors for businesses.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/why-local-seo-matters\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Local SEO Matters and the Factors Impacting Visibility\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/\",\"name\":\"Advice Local\",\"description\":\"Local Digital Marketing Software Solutions and Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#organization\",\"name\":\"Advice Local\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/logo.png\",\"width\":265,\"height\":55,\"caption\":\"Advice Local\"},\"image\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/advicelocallistings\\\/\",\"https:\\\/\\\/x.com\\\/advice_local\",\"https:\\\/\\\/www.instagram.com\\\/advice_local\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/person\\\/2db3c5de76eb330f52a29fb4fafa1dbd\",\"name\":\"Bernadette Coleman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g\",\"caption\":\"Bernadette Coleman\"},\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/author\\\/bernadette-coleman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Local SEO Matters and the Factors Impacting Visibility – Advice Local","description":"Find out why local SEO is crucial for local businesses, and how agencies can help increase search visibility. Call (214) 310-1356 today.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.advicelocal.com\/blog\/why-local-seo-matters\/","og_locale":"en_US","og_type":"article","og_title":"Why Local SEO Matters and the Factors Impacting Visibility | Advice Local","og_description":"Find out why local SEO is crucial for local businesses, and how agencies can help increase search visibility. Call (214) 310-1356 today.","og_url":"https:\/\/www.advicelocal.com\/blog\/why-local-seo-matters\/","og_site_name":"Advice Local","article_publisher":"https:\/\/www.facebook.com\/advicelocallistings\/","article_published_time":"2023-08-11T05:53:46+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2023\/08\/local-seo-matters-factors-impacting-visibility-FB.jpg","type":"image\/jpeg"}],"author":"Bernadette Coleman","twitter_card":"summary_large_image","twitter_title":"Why Local SEO Matters and the Factors Impacting Visibility via @advice_local","twitter_description":"Find out why local SEO is crucial for local businesses, and how agencies can help increase search visibility. Call (214) 310-1356 today.","twitter_image":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2023\/08\/local-seo-matters-factors-impacting-visibility-TW.jpg","twitter_creator":"@advice_local","twitter_site":"@advice_local","twitter_misc":{"Written by":"Bernadette Coleman","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.advicelocal.com\/blog\/why-local-seo-matters\/#article","isPartOf":{"@id":"https:\/\/www.advicelocal.com\/blog\/why-local-seo-matters\/"},"author":{"name":"Bernadette Coleman","@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/person\/2db3c5de76eb330f52a29fb4fafa1dbd"},"headline":"Why Local SEO Matters and the Factors Impacting Visibility","datePublished":"2023-08-11T05:53:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.advicelocal.com\/blog\/why-local-seo-matters\/"},"wordCount":621,"commentCount":0,"publisher":{"@id":"https:\/\/www.advicelocal.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.advicelocal.com\/blog\/why-local-seo-matters\/#primaryimage"},"thumbnailUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2023\/08\/local-seo-matters-factors-impacting-visibility-FB.jpg","articleSection":["Local SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.advicelocal.com\/blog\/why-local-seo-matters\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.advicelocal.com\/blog\/why-local-seo-matters\/","url":"https:\/\/www.advicelocal.com\/blog\/why-local-seo-matters\/","name":"Why Local SEO Matters and the Factors Impacting Visibility – Advice Local","isPartOf":{"@id":"https:\/\/www.advicelocal.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.advicelocal.com\/blog\/why-local-seo-matters\/#primaryimage"},"image":{"@id":"https:\/\/www.advicelocal.com\/blog\/why-local-seo-matters\/#primaryimage"},"thumbnailUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2023\/08\/local-seo-matters-factors-impacting-visibility-FB.jpg","datePublished":"2023-08-11T05:53:46+00:00","description":"Find out why local SEO is crucial for local businesses, and how agencies can help increase search visibility. Call (214) 310-1356 today.","breadcrumb":{"@id":"https:\/\/www.advicelocal.com\/blog\/why-local-seo-matters\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.advicelocal.com\/blog\/why-local-seo-matters\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.advicelocal.com\/blog\/why-local-seo-matters\/#primaryimage","url":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2023\/08\/local-seo-matters-factors-impacting-visibility-FB.jpg","contentUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2023\/08\/local-seo-matters-factors-impacting-visibility-FB.jpg","width":1200,"height":628,"caption":"Local SEO factors for businesses."},{"@type":"BreadcrumbList","@id":"https:\/\/www.advicelocal.com\/blog\/why-local-seo-matters\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.advicelocal.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why Local SEO Matters and the Factors Impacting Visibility"}]},{"@type":"WebSite","@id":"https:\/\/www.advicelocal.com\/blog\/#website","url":"https:\/\/www.advicelocal.com\/blog\/","name":"Advice Local","description":"Local Digital Marketing Software Solutions and Services","publisher":{"@id":"https:\/\/www.advicelocal.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.advicelocal.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.advicelocal.com\/blog\/#organization","name":"Advice Local","url":"https:\/\/www.advicelocal.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2026\/04\/logo.png","contentUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2026\/04\/logo.png","width":265,"height":55,"caption":"Advice Local"},"image":{"@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/advicelocallistings\/","https:\/\/x.com\/advice_local","https:\/\/www.instagram.com\/advice_local"]},{"@type":"Person","@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/person\/2db3c5de76eb330f52a29fb4fafa1dbd","name":"Bernadette Coleman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g","caption":"Bernadette Coleman"},"url":"https:\/\/www.advicelocal.com\/blog\/author\/bernadette-coleman\/"}]}},"_links":{"self":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/posts\/235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/comments?post=235"}],"version-history":[{"count":0,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/posts\/235\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/media\/19435"}],"wp:attachment":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/media?parent=235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/categories?post=235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/tags?post=235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}