{"id":343,"date":"2024-10-17T09:00:18","date_gmt":"2024-10-17T14:00:18","guid":{"rendered":"https:\/\/www.advicelocal.com\/blog\/?p=296"},"modified":"2024-10-17T09:00:18","modified_gmt":"2024-10-17T14:00:18","slug":"to-claim-a-google-plus-business-page-or-not-to-claim","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/to-claim-a-google-plus-business-page-or-not-to-claim\/","title":{"rendered":"Why You Must Claim &#038; Monitor a Google Business Profile"},"content":{"rendered":"<p>When it comes to local search ranking factors, few things are as critical as a Google Business Profile (GBP). Naturally, claiming a GBP and <a href=\"https:\/\/beta.advicelocal.com\/blog\/products\/listing-management-services\/\">local listing management<\/a> are the first tasks most agencies complete when onboarding a new local SEO client. But how do you effectively communicate the significance of GBP ownership to your clients and what are the risks of not claiming a listing?<\/p>\n<div class=\"cb-advice\"><a href=\"https:\/\/www.advicelocal.com\/local-presence-management-epaper\/?utm_source=Blog_Banner&#038;utm_medium=Blog_Content_Banner&#038;utm_campaign=Blog_Banner&#038;utm_content=what_is_lpm_download_find_out_why\"><img loading=\"lazy\" width=\"700\" height=\"250\" src=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/04\/Presence-Management.png\" class=\"acb-banner-image\" alt=\"What is Local Presence Management\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/04\/Presence-Management.png 700w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/04\/Presence-Management-300x107.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/div>\n<h2>Why Claiming Ownership of a Google Business Profile Matters<\/h2>\n<p>There\u2019s a good reason SEO experts stress the importance of an up-to-date Google Business Profile. Without claiming and optimizing a local business listing, the chances of a prominent local pack and Google Maps position are severely reduced. And when we talk about local businesses, this goes for every type of organization with an online presence \u2013 from brick-and-mortar retail stores to schools, libraries and community centers.<\/p>\n<p>There are many reasons why every organization needs to claim ownership of a Google Business Profile.<\/p>\n<ul>\n<li>Manage Business Information \u2013 Claiming a GBP lets you update name, address and phone number (NAP) details, opening hours and a range of other elements.<\/li>\n<li>Prevent Bad Data \u2013 Unclaimed listings may feature incorrect or outdated information that misleads customers and damages SEO credibility.<\/li>\n<li>Engage With Customers \u2013 From responding to reviews to answering questions, a GBP is an ideal hub for customer interaction.<\/li>\n<li>Build a Brand Identity \u2013 GBPs let you add high-quality images and promote products and services to enhance a client\u2019s brand identity.<\/li>\n<li>Prevent Data Manipulation \u2013 Unclaimed listings are at risk of incorrect updates from competitors and others that could damage reputations.<\/li>\n<\/ul>\n<p>Guiding your business clients through claiming ownership adds real value and could be one of the most impactful steps for their online search presence. And with Advice Local\u2019s tools, managing your clients\u2019 profiles is a breeze, ensuring they meet Google\u2019s prime local ranking elements of relevance, distance and prominence.<\/p>\n<h2>The Risks of Not Claiming a Google Business Profile<\/h2>\n<p>We\u2019ve discussed <a href=\"https:\/\/www.advicelocal.com\/blog\/monitor-google-my-business-listing\/\">why businesses need to monitor their Google Business Profile<\/a> many times, and of course shared examples. There are real-world consequences of neglecting the management of a business\u2019 Google Business Profile.<\/p>\n<p>Bill Hartzer shared in a <a href=\"https:\/\/www.billhartzer.com\/local-search\/schools-hawk-tuah-google-maps\/\" target=\"_blank\" rel=\"noopener\">recent blog post<\/a> that teenagers were changing the names of many schools around the country to \u201cHawk Tuah High School\u201d (or something similar) using the Google Maps editing feature. Based on a trending viral video, these pranks managed to get past Google\u2019s spam checks in many cases. Agencies must be vigilant about any changes to clients\u2019 GBPs, as this could pose a significant risk to brand reputation.<\/p>\n<h2>The Importance of Monitoring a Google Business Profile<\/h2>\n<p>As you can see, claiming ownership and monitoring a GBP are essential for local search visibility and business trust. At Advice Local we are always looking for ways to streamline every aspect of business listing management. Naturally, we use a selection of tools to help us, including GBP Auto-Rejection (which automatically rejects public edits to a profile). Many people don\u2019t realize this, but Google uses AI to check these edits and the results are, well, far from perfect. Using auto-rejection, GBP Sync and our <a href=\"https:\/\/beta.advicelocal.com\/blog\/products\/enhanced-google-business-profile-tools\/\">comprehensive Enhanced GBP Tools<\/a>, agencies have a simple solution to monitor profiles so they stay tightly optimized for long-term search success.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Why+You+Must+Claim+%26amp%3B+Monitor+a+%23Google+Business+Profile+by+%40BernieColeman+%23SEO+%23GBP&#038;url=https:\/\/www.advicelocal.com\/blog\/to-claim-a-google-plus-business-page-or-not-to-claim\/' target='_blank'>Why You Must Claim &amp; Monitor a #Google Business Profile by @BernieColeman #SEO #GBP<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Why+You+Must+Claim+%26amp%3B+Monitor+a+%23Google+Business+Profile+by+%40BernieColeman+%23SEO+%23GBP&#038;url=https:\/\/www.advicelocal.com\/blog\/to-claim-a-google-plus-business-page-or-not-to-claim\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<h2>Try Our Google Business Profile Tools<\/h2>\n<p>Advice Local creates tools and services for digital agencies and local marketers alike. To access our range of business listing solutions, contact our team today. Call <a href=\"tel:+12143101356\">(214) 310-1356<\/a> or <a href=\"https:\/\/beta.advicelocal.com\/blog\/schedule-a-demo\/\">request a demo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to local search ranking factors, few things are as critical as a Google Business Profile (GBP). Naturally, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":20042,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why You Must Claim &amp; Monitor a Google Business Profile &#8211; Advice Local<\/title>\n<meta name=\"description\" content=\"Are you claiming your local business clients\u2019 Google Business Profiles? Discover why ownership of business listings matters. Call (214) 310-1356.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.advicelocal.com\/blog\/to-claim-a-google-plus-business-page-or-not-to-claim\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why You Must Claim &amp; Monitor a Google Business Profile \u2013 Advice Local\" \/>\n<meta property=\"og:description\" content=\"Are you claiming your local business clients\u2019 Google Business Profiles? Discover why ownership of business listings matters. Call (214) 310-1356.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.advicelocal.com\/blog\/to-claim-a-google-plus-business-page-or-not-to-claim\/\" \/>\n<meta property=\"og:site_name\" content=\"Advice Local\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/advicelocallistings\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-17T14:00:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2024\/10\/claim-monitor-google-business-profile-fb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bernadette Coleman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Why You Must Claim &amp; Monitor a Google Business Profile via @Advice_Local\" \/>\n<meta name=\"twitter:description\" content=\"Are you claiming your local business clients\u2019 Google Business Profiles? 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