{"id":3678,"date":"2016-04-08T09:44:09","date_gmt":"2016-04-08T15:44:09","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=3678"},"modified":"2016-04-08T09:44:09","modified_gmt":"2016-04-08T15:44:09","slug":"3-review-tips-business-cant-live-without","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/3-review-tips-business-cant-live-without\/","title":{"rendered":"3 Review Tips Your Business Can’t Live Without"},"content":{"rendered":"

Let\u2019s face it. In today\u2019s world, your customers are doing quite a bit of research online before they ever contact your business. And often times, they select one business over another because of online reviews. Many of our clients ask us, \u201cWhere should my clients leave me reviews?\u201d This may seem obvious, but our recommendation is to get as many reviews on several of these sites.<\/p>\n

Here are three tools to help you determine where to direct clients to leave reviews:<\/p>\n

1. Know Your Audience<\/h2>\n

Before you ask your clients for reviews, make sure you know and understand your audience. Sites such as TripAdvisor might be vital to the success of a hotel, but Angie\u2019s List might be necessary for local plumbers or contractors. If your business is a local restaurant, Yelp is likely a major review site for you<\/a>. Customers are able to log into the app from anywhere, write descriptive positive or negative reviews, and even include photos in their reviews. But, did you know that Yelp uses filters to hide various reviews of certain businesses? Take a look at this screenshot from Yelp of a local restaurant in Dallas, Kenny\u2019s Wood Fired Grill:<\/p>\n

\"Kennys<\/a><\/p>\n

This restaurant was recently named one of the top 100 restaurants on Yelp \u2013 nationwide! And you will see they currently have 1300 reviews. But if you scroll down, you\u2019ll notice that Yelp automatically puts their \u2018recommended reviews\u2019 at the top. You can adjust the filters to show \u2018newest\u2019 reviews first, but Yelp still dictates which reviews you will see.<\/p>\n

\"Recommended<\/a><\/p>\n

Then scroll down to the bottom of the page, and you\u2019ll notice this:<\/p>\n

<\/a><\/p>\n

This is proof that not all reviews will be created equal. There may be glowing (or damaging<\/a>) reviews that Yelp has chosen to \u2018hide\u2019 for whatever reason. In addition, Yelp has a policy that discourages business owners from asking for reviews, and they also encourage companies to buy advertising with them \u2013 which may show up before their competitors in local searches. It\u2019s no secret that many local businesses have expressed concern with Yelp\u2019s tactics.<\/p>\n

2. Make it Easy<\/h2>\n

The number one reason customers do not leave a review after a positive experience is simply because they feel the process\u00a0isn\u2019t simple enough. Perhaps they want to leave a review on Yelp, but don\u2019t have a user name set up yet. Or you ask them to leave you a review on TripAdvisor, and they\u2019ve never used that site before. For example, everyone probably spends time shopping for products on Amazon. But take a look at a company that sends an email following a purchase, with a request for feedback, as well as instructions and links. They even use the term \u2018it\u2019s easy.\u2019<\/p>\n

\"Email<\/a><\/p>\n

The bottom line – make it easy. Give them choices. Some companies send an email with links to three review sites, with a request that the client take a moment to leave at least one review. Perhaps one of the sites you send allows customers to use their Facebook login to access the review site. By offering some choices, you give them the ability to choose the platform they want. Plus, if you happen to have a review-site-savvy customer, they may jump at the chance to leave you review on multiple sites!<\/p>\n

At Advice Local we’ve made it easier than ever for our clients to collect customer reviews. By implementing our new review tool<\/a>, your customers no longer have to leave your site to review your service or product on the major review sites. There’s no easier way to get\u00a0reviews than that.<\/p>\n

3. Visibility Matters<\/h2>\n

If a business owner wants to grow their presence online, our team at Advice Local will assist them with making sure their site is listed everywhere, especially Google. And it may seem pretty obvious, but having reviews on Google<\/a> will likely affect your ranking positively. When a potential client is searching for your business, your Google listing might include your reviews. Just keep in mind that your business needs at least 4 or 5 reviews on Google before they show the stars. Just like Yelp, Google also filters reviews, so some of them may not be visible or used in searches. But if you have reviews on several sites, such as Yelp, Google, Yahoo Local, etc., then your business may rank even higher in a search. Why is that important? Customers are often choosing a business out of several listed online. Businesses that rank higher are typically going to yield more traffic.<\/p>\n

Take a look at what shows up in a simple search for \u201cSteak Dinner Dallas, TX\u201d:<\/p>\n

\"Steak<\/a><\/p>\n

As you can see, the restaurant at the top of the page one search results appears to have the highest Google Plus rating, a 4.5 with 95 reviews. But look what happens when we expand that listing for the top restaurant listed:<\/p>\n

\"Papas<\/a><\/p>\n

The restaurant that appeared at the top of the page one search results also appears to have reviews on three other sites: Yelp, OpenTable and TripAdvisor. So this further supports the idea that reviews on multiple sites only helps your ranking and visibility.<\/p>\n

So while having reviews on any<\/em> review site is a smart idea, there\u2019s quite a bit of evidence out there to suggest that a multi-faceted approach is the most strategic. When your customers are searching online, having reviews on multiple sites will likely add legitimacy to your business, and attract more ideal customers. Ultimately, having positive reviews is really what matters most, so focus on getting those first.<\/p>\n

<\/div>\n
\n
These are the three review tips no business should be without. #advicelocal<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Let\u2019s face it. In today\u2019s world, your customers are doing quite a bit of research online before they ever contact […]<\/p>\n","protected":false},"author":3,"featured_media":3711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[],"class_list":["post-3678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reputation-management"],"yoast_head":"\n3 Review Tips Your Business Can't Live Without | Advice Local<\/title>\n<meta name=\"description\" content=\"Learn these three industry secrets to earn more reviews for your business. 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