{"id":4004,"date":"2016-05-13T08:00:32","date_gmt":"2016-05-13T13:00:32","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=4004"},"modified":"2016-05-13T08:00:32","modified_gmt":"2016-05-13T13:00:32","slug":"3-creative-customer-retention-ideas-small-businesses","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/3-creative-customer-retention-ideas-small-businesses\/","title":{"rendered":"3 Creative Customer Retention Ideas for Small Businesses"},"content":{"rendered":"<p>Every business owner knows the Golden Rule:\u00a0It\u2019s cheaper to keep an existing customer than go out and get a new one.<\/p>\n<p>The Rule has been proven by many studies throughout the years, but what the studies don\u2019t tell you is how to actually retain your valuable customers.<\/p>\n<p>Companies that take the time to focus on customer retention \u2014 and do it successfully \u2014 can keep their bottom line stable while growing their business.<\/p>\n<p>But <a href=\"https:\/\/www.advicelocal.com\/blog\/go-local-small-business\/\">repeat customers<\/a> are harder than ever to come by, thanks to competition both offline and online. Customers have plenty of options for most purchases \u2014 so how will you keep them from leaving you for someone newer, faster, or cheaper?<\/p>\n<p>Here are 3 unique and creative customer retention ideas to consider:<\/p>\n<h2>1. Create and distribute a \u201cCustomer Champion Kit\u201d<\/h2>\n<p>When your best customers do something worthy \u2014 perhaps posting an <a href=\"https:\/\/www.advicelocal.com\/blog\/3-review-tips-business-cant-live-without\/\">positive review online<\/a>, or giving you top marks on a customer feedback survey, or maybe even making a series of regular purchases \u2014 you could reward them with a gift package with company-branded items.<\/p>\n<p>You could include company-branded items such as&#8230;<\/p>\n<ul>\n<li>a bumper sticker<\/li>\n<li>pens\/pencils<\/li>\n<li>a USB flash drive<\/li>\n<li>a medication\/pill box<\/li>\n<li>cell phone cover<\/li>\n<li>T-shirt<\/li>\n<li>reusable shopping bag<\/li>\n<li>candy\/mints<\/li>\n<li>earbuds<\/li>\n<li>and more<\/li>\n<\/ul>\n<h2>2. Contribute to charities and local organizations on behalf of your customers<\/h2>\n<p>Imagine getting a letter or email from a company that you purchase from regularly, saying something like this:<\/p>\n<p>\u201cWe bought a commemorative brick on the Children\u2019s Hospital entrance path on your behalf! Please let us know what name(s) you\u2019d like on the brick, and you\u2019ll be recognized for many years to come at this wonderful facility. It\u2019s just one way of showing how much we appreciate your business, AND it\u2019ll help our community \u2014 a win-win!\u201d<\/p>\n<p>Of course, it doesn\u2019t have to be a brick \u2014 you could do a variety of good deeds in your customers\u2019 names, depending on which charities\/organizations you\u2019d like to support. It\u2019s a great way to demonstrate both your gratitude and civic-mindedness!<\/p>\n<h2>3. Include your customers in your marketing (Note: Get their permission first!)<\/h2>\n<p>If you\u2019re lucky enough to have frequent customers who truly appreciate what you have to offer, it\u2019s worth asking them to help you spread the word! You can feature them in a variety of marketing tactics, both online and in the real world.<\/p>\n<p>Maybe you could post a photo and profile of them on a \u201cWall of Fame\u201d in your physical location and\/or on your website. Or a regular \u201cCustomer of the Week\u201d (or Month) feature on your social media accounts. Or a simple flyer would suffice. Of course, you can also compensate them for allowing you to use their name\/image with discounts or freebies!<\/p>\n<p>There\u2019s no greater marketing tool than a satisfied customer. If you can successfully integrate them in your marketing efforts \u2014 and make it rewarding for them \u2014 you\u2019ll be strengthening your business relationship, as well as your bottom line.<\/p>\n<p>And if you\u2019d like to add to your marketing mix, find out more about our <a href=\"https:\/\/beta.advicelocal.com\/blog\/products\/\">products<\/a>, <a href=\"https:\/\/beta.advicelocal.com\/blog\/partners\/\">partners<\/a> and <a href=\"\/pricing\/\">pricing packages<\/a>.<\/p>\n<hr \/>\n<p><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-4022\" src=\"https:\/\/www.advicelocal.com\/images\/hdrholidayparty-150x150.jpg\" alt=\"hdrholidayparty\" width=\"150\" height=\"150\" \/>Harley David Rubin is a freelance creative director and copywriter who has worked for both ad agencies and corporate marketing departments. Over the past 20+ years, he&#8217;s put his talents to work for companies of all sizes, in almost every industry there is &#8212; helping them to communicate to their customers and prospects with strategy, creativity and passion. He is also a frequent contributor to TalentZoo.com, an employment\/recruitment website for\u00a0communications\u00a0<wbr \/>professionals. Follow Harley on <a href=\"https:\/\/twitter.com\/hdrubin\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> for his thoughts on advertising, comedy, sports and more!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every business owner knows the Golden Rule:\u00a0It\u2019s cheaper to keep an existing customer than go out and get a new [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Creative Customer Retention Ideas for Small Businesses | Advice Local<\/title>\n<meta name=\"description\" content=\"Companies who take the time to focus on customer retention \u2014 and do it successfully \u2014 can keep their bottom line stable while growing their business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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