{"id":4091,"date":"2016-05-17T11:00:39","date_gmt":"2016-05-17T16:00:39","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=4091"},"modified":"2016-05-17T11:00:39","modified_gmt":"2016-05-17T16:00:39","slug":"new-trusted-local-business-seal","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/new-trusted-local-business-seal\/","title":{"rendered":"Instilling Trust: Advice Local\u2019s New Trusted Local Business Seal"},"content":{"rendered":"<p>Being CEO has its perks, one of those is sharing fun and exciting news with Advice Local stakeholders, clients and friends. But first, I need to shine a light on a serious problem that impacts businesses and consumers alike. As with all innovative products, before you can provide a solution, you must know the ins and outs of the problem. Our story starts like this\u2026<\/p>\n<h2><strong>The Trust Problem for Businesses and Consumers<\/strong><\/h2>\n<p>Companies and brands have long partnered together in distribution relationships, with certain stores becoming the go-to location for a particular brand. This practice has continued into the e-commerce world, which brings a unique set of trust issues. These issues often leave brands, businesses and consumers looking for a way to authenticate claims made by sellers. These groups often leverage the Internet to check the validity of businesses and review their practices as a result of:<\/p>\n<ul>\n<li>Loss of revenue by businesses and loss of trust by consumers, because of the activities of fraudulent product and service providers<\/li>\n<li>73 percent of consumers saying they lose trust in a brand when a business listing has incorrect data<\/li>\n<li>A clouded shopping journey, as a result of consumers, who are looking to make informed but quick decisions, not knowing which businesses are trustworthy<\/li>\n<\/ul>\n<p>Advice Local is committed to solving problems for our clients; based on the reasons above and further research, our team was able to quickly determine the missing piece to assist customers on their journey. We went to work to create a solution that would boost a business\u2019s trust signal and give consumers a cue that could immediately instill trust in an entity.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=%23AdviceLocal+CEO+%40BernieColeman+Explores+consumer+trust+and+trust+signal+for+biz+and+brands%21&#038;url=https:\/\/www.advicelocal.com\/blog\/new-trusted-local-business-seal\/' target='_blank'>#AdviceLocal CEO @BernieColeman Explores consumer trust and trust signal for biz and brands!<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=%23AdviceLocal+CEO+%40BernieColeman+Explores+consumer+trust+and+trust+signal+for+biz+and+brands%21&#038;url=https:\/\/www.advicelocal.com\/blog\/new-trusted-local-business-seal\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<h2><strong>In Comes the Solution\u2026 and a Partnership <\/strong><\/h2>\n<p>That cue and the solution is the new, first-of-their-kind \u201cLocal Trusted Business\u201d Seal and \u201cLocal Trusted Brand\u201d Seal. The Seal combines a collection of trust signals to help potential customers easily determine the quality of a business\u2019s information, products and services before acting. It helps consumers and other brands and businesses develop a, hopefully positive, opinion before committing to a phone call, visit or purchase. This Seal gives businesses the power to control the customer journey.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-4117 aligncenter\" src=\"https:\/\/beta.advicelocal.com\/blog\/images\/local-business-seal-blurred.png\" alt=\"Advice Local Trusted Business Seal\" width=\"486\" height=\"270\" \/><\/p>\n<p>Now I have to keep some secrets, so I\u2019m unable to disclose who our partner is today; however, I can give you a little hint. We\u2019re working with the most trusted name in online privacy, security and business verification services to process and present the \u201cLocal Trusted Business\u201d and \u201cLocal Trusted Brand\u201d Seals.<\/p>\n<p><strong>For the Consumer<\/strong><\/p>\n<p>Today, 92% of consumers want experiential insights before engaging in a business relationship. This means most consumers will not move from curious to paying customer without some form of established trust. They turn to review sites, peers in their social circles or social media to help them make major purchasing decisions.<\/p>\n<p>Our proprietary verification &amp; syndication processes merge the power of accurate location data with reviews, credibility, social sentiment, privacy, security and business ethics; this is all available within reach of consumers in local and mobile audiences. The result of the Seal is a new, high-level standard for businesses, so consumers can confidently make immediate, reliable decisions in their micro-moments.<\/p>\n<p><strong>For the Business<\/strong><\/p>\n<p>Businesses that leverage the power of the Seal show consumers, and possible B2B clients, that they are verified through a trusted third party\u2019s proprietary verification process. This demonstrates a dedication to improving the all-around customer experience.<\/p>\n<p>This Seal sets businesses and brands apart from their competitors by inspiring instant trust from their prospects. Using our local presence management platform to proactively manage their data helps increase their visibility, rankings, traffic, conversions, revenue and makes them easier to find and more attractive to potential customers.<\/p>\n<h2><strong>This Isn\u2019t Just a Product Announcement \u2013 It\u2019s Your Invitation<\/strong><\/h2>\n<p>Over the coming weeks we\u2019ll share updates, glimpses into the Seal, the name of our partner and when we go live, you\u2019ll be in the first-to-know group.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Get+in+on+%23AdviceLocal%27s+pre-launch+of+the+%E2%80%9CTrusted+Local+Business+Seal%E2%80%9D&#038;url=https:\/\/www.advicelocal.com\/blog\/new-trusted-local-business-seal\/' target='_blank'>Get in on #AdviceLocal&#8217;s pre-launch of the \u201cTrusted Local Business Seal\u201d<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Get+in+on+%23AdviceLocal%27s+pre-launch+of+the+%E2%80%9CTrusted+Local+Business+Seal%E2%80%9D&#038;url=https:\/\/www.advicelocal.com\/blog\/new-trusted-local-business-seal\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><em>Be sure and come back each week for #TuesdaysWithBernie.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Being CEO has its perks, one of those is sharing fun and exciting news with Advice Local stakeholders, clients and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-4091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-realtime"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advice Local\u2019s New Trusted Local Business Seal | Advice Local<\/title>\n<meta name=\"description\" content=\"Advice Local shares about their new product, the Trusted Local Business Seal. 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