{"id":4486,"date":"2016-06-02T17:16:01","date_gmt":"2016-06-02T22:16:01","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=4486"},"modified":"2016-06-02T17:16:01","modified_gmt":"2016-06-02T22:16:01","slug":"think-google-mobile-friendly-test","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/think-google-mobile-friendly-test\/","title":{"rendered":"Think with Google Launches Mobile-Friendly Testing Tool"},"content":{"rendered":"<p>Are you following Think with Google? They publish almost every day about <a href=\"https:\/\/www.advicelocal.com\/blog\/alex-from-target-mobile-search-video\/\">Micro-Moments<\/a> and more. <em>If you are not getting these emails to your inbox, you should be.<\/em><\/p>\n<p>As the <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/micro-moments\/\" target=\"_blank\" rel=\"noopener noreferrer\">Think with Google website<\/a> states:<\/p>\n<p><em>\u201cMobile has forever changed the way we live, and it\u2019s forever changed what we expect of brands. It\u2019s fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each one is a critical opportunity for brands to shape our decisions and preferences.\u201d<\/em><\/p>\n<p>These moments for consumers occur when they pick up their smartphone to search for something. It could be something they want to buy, a place they want to visit or something they want to learn.<\/p>\n<p>Are you providing the right moment (experience) for your website visitors?<\/p>\n<h2>The Mobile-Friendly Test<\/h2>\n<p>Think with Google has even integrated <a href=\"https:\/\/testmysite.thinkwithgoogle.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">a mobile-friendly testing tool<\/a>, so businesses can test their website.<\/p>\n<p>The test is based on three things:<\/p>\n<ol>\n<li>Mobile Friendless<\/li>\n<li>Mobile Speed<\/li>\n<li>Desktop Speed<\/li>\n<\/ol>\n<p>While visitors wait on the report to generate, they are provided with a few mobile statistics. When the results display, a brief explanation accompanies each result along with more stats or an important point about mobile.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4488\" src=\"https:\/\/www.advicelocal.com\/images\/think-with-google-mobile-tool.png\" alt=\"Think with Google Mobile-Friendly Test\" width=\"100%\" \/><\/p>\n<p>I like how they have made it so the person running the report can request to have the report emailed, for later review.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-4487\" src=\"https:\/\/www.advicelocal.com\/images\/think-with-google-mobile-friendly-tool-1024x490.png\" alt=\"Think with Google Mobile-Friendly Test\" width=\"100%\" \/><\/p>\n<p>I\u2019m not sure if you realize it yet or not, but Google has changed their look, the way search results are served and are pushing mobile optimization and AMP. This is all to help businesses and brands succeed when their Micro-Moment opportunities arise.<\/p>\n<p>Coincidentally, in an Advice Local partnership with BIA\/Kelsey, a research report was just released, <a href=\"http:\/\/www.biakelsey.com\/research-data\/current-research\/consumer-micro-moments-business-trends-and-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">Consumer Micro Moments &amp; Businesses: Trends and Best Practices<\/a>, which explores best-in-class strategies for a solid foundation that agencies, publishers and small-to-medium-sized businesses (SMBs) can use to ensure they are present in consumers&#8217; moments of need. Taking control of local digital presence is just the first step.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=%23ThinkwithGoogle%27s+%23Mobile-Friendly+Test+and+%23MicroMoments+by+%40LissaDuty&#038;url=https:\/\/www.advicelocal.com\/blog\/think-google-mobile-friendly-test\/' target='_blank'>#ThinkwithGoogle&#8217;s #Mobile-Friendly Test and #MicroMoments by @LissaDuty<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=%23ThinkwithGoogle%27s+%23Mobile-Friendly+Test+and+%23MicroMoments+by+%40LissaDuty&#038;url=https:\/\/www.advicelocal.com\/blog\/think-google-mobile-friendly-test\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p>Go run the mobile-friendly test for your website or your clients\u2019 websites! The moment is now. Don\u2019t wait.<\/p>\n<p><em>P.S. If you haven\u2019t already downloaded the research report on Micro-Moments <\/em><a href=\"http:\/\/www.biakelsey.com\/research-data\/current-research\/consumer-micro-moments-business-trends-and-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>click here<\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you following Think with Google? They publish almost every day about Micro-Moments and more. If you are not getting [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-4486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-realtime"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Think with Google Launches Mobile-Friendly Testing Tool | Advice Local<\/title>\n<meta name=\"description\" content=\"Are you following Think with Google? They are publishing almost everyday about micro-moments. Explore their new mobile-friendly test and micro-moments now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.advicelocal.com\/blog\/think-google-mobile-friendly-test\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Think with Google Launches Mobile-Friendly Testing Tool | Advice Local\" \/>\n<meta property=\"og:description\" content=\"Are you following Think with Google? They are publishing almost everyday about micro-moments. Explore their new mobile-friendly test and micro-moments now.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.advicelocal.com\/blog\/think-google-mobile-friendly-test\/\" \/>\n<meta property=\"og:site_name\" content=\"Advice Local\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/advicelocallistings\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-02T22:16:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2016\/06\/think-with-google-mobile-friendly-tester.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"528\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"lissaduty\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Think with #Google Launches $Mobile-Friendly Testing Tool | Advice Local\" \/>\n<meta name=\"twitter:description\" content=\"Are you following Think with Google? 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