{"id":4797,"date":"2016-06-13T10:43:13","date_gmt":"2016-06-13T15:43:13","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=4797"},"modified":"2016-06-13T10:43:13","modified_gmt":"2016-06-13T15:43:13","slug":"win-micro-moments-research","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/win-micro-moments-research\/","title":{"rendered":"It\u2019s Time to Win the Moment: Consumer Micro-Moments & Businesses Research Paper"},"content":{"rendered":"

Making the most of a moment is at the core of marketing and advertising. Brands and businesses must know where to go to interact with the people they want to engage. And everyone<\/em> is on mobile.<\/p>\n

Today, we are taking you one step closer with our BIA\/Kelsey Sponsored Research Paper \u201cConsumer Micro-Moments & Businesses: Trends & Best Practices<\/a>.\u201d<\/p>\n

It\u2019s said that consumers now have \u201calways-on\u201d behavior, because they\u2019re connected to the internet, via mobile for three hours per day, on average. People are searching, shopping, learning, entertaining themselves and connecting with others through the web, search and applications.<\/p>\n

That time gives digital marketers all the moments they need to captivate consumers. Knowing what drives people into their I-want-to-know, I-want-to-go, I-want-to-buy and I-want-to-do moments, is the key.<\/p>\n

What\u2019s a Micro-Moment?<\/strong><\/h2>\n

Put simply, the four \u201cI-want-to-\u201d statements above are what Google refers to as Micro-Moments<\/a>. When intent, context and quick delivery of relevant information converge to meet the need of those queries, you\u2019re well on your way to capturing consumer attention.<\/p>\n

Mobile Makes for Monumental Marketing Moments<\/strong><\/h2>\n

As I mentioned before, mobile is an important part of this process. And I\u2019m not just saying that because I, like 91 percent of other adults, keep my smartphone within arm\u2019s reach. What device do you personally use for search the most?<\/p>\n

You\u2019re probably reading this on your mobile device, considering 25 percent of Americans use only mobile devices to access the internet. Therein lies the magic of Micro-Moment marketing. We, as consumers, have the power to change the way the economy flows in our hands.<\/p>\n