{"id":5343,"date":"2013-05-09T09:33:36","date_gmt":"2013-05-09T09:33:36","guid":{"rendered":"http:\/\/www.adviceinteractivegroup.com\/?p=5343"},"modified":"2013-05-09T09:33:36","modified_gmt":"2013-05-09T09:33:36","slug":"content-isnt-king-trust-is-king","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/content-isnt-king-trust-is-king\/","title":{"rendered":"Content Isn&#8217;t King. Trust Is King."},"content":{"rendered":"<p>As you likely already know, the goal of content marketing is to build up familiarity and trust with your prospective customers. In this case, the content isn&#8217;t designed to sell a specific product or service, but rather to sell you, and to interested potential customers.<\/p>\n<p>People buy from people that they know, like, and trust. And if you haven&#8217;t heard it yet, let me be the first to tell you that &#8220;familiarity&#8221; breeds trust.<\/p>\n<p>Content marketing certainly isn&#8217;t new, but it&#8217;s been getting a lot of new attention online lately (and for good reason). Small business owners across the globe are re-discovering these tried and true marketing practices, and using them to get a big leg up on the competition.<\/p>\n<p>One of the really big advantages small business owners have over the titans of industry is that\u00a0<strong>you can get&#8230;<\/strong><\/p>\n<p><strong>Read the rest of this article on SEOmoz: <a href=\"https:\/\/moz.com\/blog\/content-isnt-king-trust-is-king\" target=\"_blank\" rel=\"noopener\">Read the Full Article on SEOmoz<\/a><\/strong><\/p>\n<p>Technorati Code:\u00a0YNNYEPSRG8MG<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As you likely already know, the goal of content marketing is to build up familiarity and trust with your prospective [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5],"tags":[],"class_list":["post-5343","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content Isn&#039;t King. Trust Is King | Advice Local<\/title>\n<meta name=\"description\" content=\"People buy from people that they know, like, and trust. And if you haven&#039;t heard it yet, &quot;familiarity&quot; breeds trust. Read more about Building trust on your site\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.advicelocal.com\/blog\/content-isnt-king-trust-is-king\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Isn&#039;t King. Trust Is King | Advice Local\" \/>\n<meta property=\"og:description\" content=\"People buy from people that they know, like, and trust. And if you haven&#039;t heard it yet, &quot;familiarity&quot; breeds trust. 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