{"id":6280,"date":"2016-10-07T09:50:37","date_gmt":"2016-10-07T14:50:37","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=6280"},"modified":"2016-10-07T09:50:37","modified_gmt":"2016-10-07T14:50:37","slug":"apis-manual-boost-local-presence","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/apis-manual-boost-local-presence\/","title":{"rendered":"The Best of Both Worlds: Using APIs and Manual Submissions to Boost Local Presence"},"content":{"rendered":"<p>Establishing a consistent, accurate online presence not only allows a business to make a good first impression on potential customers, but it\u2019s also essential for local SEO. One of the best ways to grow a company\u2019s web presence is by building a collection of high-quality <a href=\"https:\/\/beta.advicelocal.com\/blog\/blog\/what-is-local-citation\/\">citations<\/a> \u2013 whether through manual location submissions, APIs, or (even better) a combination of both.<\/p>\n<h2>APIs Can Reduce Listing Error 40% within 30 Days<\/h2>\n<p>Adopting APIs makes it easier and more efficient to manage a multitude of business listings across the web. This allows businesses to simultaneously expand their web presence and limit the risk of inaccurate citations. In fact, APIs can reduce listing errors by as much as 40% in just 30 days \u2013 a virtually impossible feat for anyone relying exclusively on manual updates.<\/p>\n<p>Additional reasons to consider incorporating APIs into a business\u2019s SEO strategy include:<\/p>\n<ul>\n<li>Increased Accuracy: APIs help ensure consistent NAP across the web.<\/li>\n<li>Greater Visibility: Automating the distribution process allows businesses to appear in more <a href=\"https:\/\/beta.advicelocal.com\/blog\/blog\/the-best-local-directory-list\/\">local directories<\/a>.<\/li>\n<li>Quick &amp; Effective Results: APIs are an efficient way to instantly update business listings across local search platforms.<\/li>\n<li>Reduced Cost: Using APIs saves agencies both time and money.<\/li>\n<\/ul>\n<p>Although certain agencies rely strictly on APIs and others choose to stick with manual submissions, the true sweet spot lies somewhere in between.<strong>\u00a0<\/strong><\/p>\n<h2>Advice Local\u2019s Approach Combines APIs with Manual Efforts<\/h2>\n<p>While local search APIs certainly increase efficiency when it comes to building directory listings, we haven\u2019t forgotten the <a href=\"https:\/\/beta.advicelocal.com\/blog\/blog\/thrive-with-local-directory-submission\/\">value of manual submissions<\/a>. Choosing a local presence management company that only submits listings via APIs can limit a business\u2019s potential to secure listings in the highest quality directories. Our local presence management team uses a <a href=\"https:\/\/beta.advicelocal.com\/blog\/blog\/api-syndication\/\">combination of technology and manual submissions<\/a> to offer the best of both worlds: the immediate boost in accuracy and visibility received from APIs <em>and<\/em> the reliable, high-quality manual submission process we\u2019ve perfected over the years.<\/p>\n<h2>A Hybrid Process That Works<\/h2>\n<p>Advice Local provides business owners with a baseline report to help them understand the current local visibility of their website. We employ a fine-tuned manual process along with a variety of APIs \u2013 including localstack.com, Bing.com, elocal.com, and foursquare.com \u2013 to effectively monitor and improve citations and local SEO. Within 30 days of implementing our hybrid approach, companies experience a significant increase in the visibility and accuracy of their location data. This makes it easier for new customers to find, connect, and conduct business with them online.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Explore+%22Using+APIs+and+Manual+Submissions+to+Boost+Local+Presence%22+w%2F+%40GetPlacedLocal&#038;url=https:\/\/www.advicelocal.com\/blog\/apis-manual-boost-local-presence\/' target='_blank'>Explore &#8220;Using APIs and Manual Submissions to Boost Local Presence&#8221; w\/ @GetPlacedLocal<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Explore+%22Using+APIs+and+Manual+Submissions+to+Boost+Local+Presence%22+w%2F+%40GetPlacedLocal&#038;url=https:\/\/www.advicelocal.com\/blog\/apis-manual-boost-local-presence\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p>Advice Local empowers businesses to take control of their online data. Get started today by <a href=\"http:\/\/www.advicelocal.com\/schedule-a-demo\/\">requesting a demo<\/a> of our local presence management software.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Establishing a consistent, accurate online presence not only allows a business to make a good first impression on potential customers, [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":6315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-6280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-listing-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Use APIs &amp; Manual Directory Submissions for Local Presence | Advice Local<\/title>\n<meta name=\"description\" content=\"Collecting high-quality citations through manual directory submissions or APIs is one of the best ways to improve local presence. Call (214) 310-1356.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.advicelocal.com\/blog\/apis-manual-boost-local-presence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use APIs &amp; Manual Directory Submissions for Local Presence | Advice Local\" \/>\n<meta property=\"og:description\" content=\"Collecting high-quality citations through manual directory submissions or APIs is one of the best ways to improve local presence. 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